Travel campaigns on despite cuts
Last week, the California Travel & Tourism Commission (CTTC) kicked off an online marketing contest with Southwest Airlines called “California – The Game.” Despite the recent recession, the CTTC is predicting travel will increase 3% in the state this year, and even more next year. The group is targeting prospective travelers with the game.
“We are trying to tap into the pent-up consumer demand to come to California,” said Kathryn Burnside, director of communications for the commission. “This is a peak time of year to get in front of people and inspire summer travel.”
The tourism group is using e-mail, search, display, social media and in-airport ads encouraging consumers to go to www.visitcalifornia.com/game, where they can answer trivia questions about the Golden State. The game, which was created by ad agency Mering Carson, includes a virtual trip through the state.
Read full article at: Travel campaigns on despite cuts – DMNews.