Marketers brace for paper cost increase

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Direct marketers and catalogers are preparing to face paper cost increases this fall, while also planning for a possible significant postal rate increase in January.

Marketers say volatility in the paper market in recent years, due to economic instability, has made it difficult for them to project costs from one year to the next. Many marketers are facing paper price increases of as much as $3 per 100 pounds this fall, on top of prior hikes in April and July, according to notices from paper mills and industry experts.

The increase means a 7% to 10% cost increase for buyers, depending on the mill and type of paper.

Continues at:  Marketers brace for paper cost increase – DMNews.