Morgan Stanley's Meeker Sees Online Ad Boom

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Mary Meeker

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Mary Meeker will predict a $50 billion online advertising boom in an address at the annual Web 2.0 Summit in San Francisco today. The Morgan Stanley analyst will say as well that mobile commerce may gain market share faster than traditional online retailing.

Meeker, 51, is back in demand. She was called “Queen of the Net” by Barron’s in 1998, only to see her star dim as technology stocks plunged and regulators said securities firms used biased research to lure banking business. These days, investors are scouring her research anew for would-be Web winners.

“We are trying to invest in the kinds of companies she’ll mention in her reports,” investor Marc Andreessen said in an interview.

Continues at:  Morgan Stanley’s Meeker Sees Online Ad Boom – BusinessWeek.

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