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Part of being a proactive business owner is identifying business goals and determining how to meet those goals in a cost-effective manner using available tools. Some of the most accessible business-growth and improvement tools today are web-based applications that reside in “the cloud” — commonly called “cloud computing.”

Wikipedia defines “cloud computing” as, “Internet-based computing, whereby shared servers provide resources, software, and data to computers and other devices on demand, as with the electricity grid.” Or, more succinctly: the use of web-based tools to get stuff done.

Let’s examine some common business goals and take a look at how cloud computing can help.

Goal: Improve customer service

Let’s say your company wants to improve customer service. You might consider using an online help desk solution, like Kayako, which allows your customers to submit trouble tickets or support requests at their convenience, day or night. You don’t have to worry about software integration, upgrades, compatibility, or software requirements because all the computing power is done online and offsite. This allows your customers to do business with your company when it’s convenient for them. Be sure to treat your online customer service communications as seriously as if the customer had called.

Continues at:  Got Cloud? : Technology :: American Express OPEN Forum.

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