http://macys.com/findyourmagic – Come backstage with Macy’s star designers this Fall to find your magic. Macy’s Backstage Pass is your insider guide to must haves for the season. Stay in the know.

By NEHA KALE

Macy’s Backstage Pass campaign highlights the growing role of QR codes in driving customer interaction, brand awareness and cross-channel engagement.Macy’s ability to create addictive in-store experiences is a major factor in its multichannel success. The retailer has just expanded its popular Backstage Pass campaign, which sees customers scan QR Codes to access celebrity fashion videos on their mobile device. The campaign sparked thousands of interactions when it was launched earlier this year, with shoppers embracing QR technology to access fashion tips and insights. In the campaigns newest incarnation, Macy’s has added videos from designers such as Kenneth Cole and Tommy Hilfiger and stylist Rachel Roy as well as Sean Combs, Jessica Simpson and Martha Stewart. Content mostly revolves around Macy’s Home, Men’s, Cosmetics and Young Contemporary departments.

Continues at:  QR Codes Key To Macy’s Multichannel Success | Power Retail.

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