The concept is cool, though besides having a 1 or 2 minute fun factor not sure if adding “scratching” to the added value of getting a coupon is truly any value vs a gimmick. Does seems like the shoppers were enjoying it however for all we know it’s the first time they have even seen a QR code in action. If you speak French, you may be able to add more to this story… and if you dont, after you see the initial concept in action you should probably move on.

CONSUMERS SCAN QR CODES & SCRATCH MOBILE PROMOs at Retail Stores – YouTube.

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