Newcastle Shadow Art Billboard

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I started a discussion in my LinkedIn Group asking the Print Pro’s to tell us what cool projects they were working on.  Lot’s of amazing stuff out there, and this one is especially amazing… Thanks to Jeff Peterson Creative Director at Image Options for sharing! Ps… notice the sign with a QR code under the billboard… brilliant and GREAT added value to keep integrity of the creative and get the info elsewhere!


This recent project for Newcastle beer was a very exciting one. Image Options produced graphics and managed the fabrication and installation for a new billboard at the Gaslamp district in San Diego, California. Newcastle has been creating very creative installations lately in San Diego and this is one of them.

The billboard graphics were printed on Avery adhesive back vinyl and mounted to Dibond panels. Once the panels were completed they were shipped to New York for a couple of artists to perform their magic. Thousands of real Newcastle Brown Ale bottle caps were strategically placed on the billboard by the artists to create a shadow.

The panels were then shipped back to San Diego, California where Image Options completed the installation of a brand new billboard.

See more pics here: Newcastle Shadow Art Billboard San Diego – Image Options.