When I was growing up it was all about the RIT and making tie-die t-shirts in the backyard with the kids on the block. The ink splashed around in buckets as we dipped our white t-shirts adorned with carefully placed rubber bands to keep the colors in the places we wanted them. That was the closest I ever came to being a fashion designer.
Enter Digital Textile Printing – which isn’t new, but the DIY version of it seems to be. It’s a pretty cool concept, and I like the crowdsourcing aspect of it too. That just might bring a little bit of the collective backyard tie-dye experience into the Digital Age of Fashion.
Constrvct: Digital textile printing makes anyone a fashion star
Explore your own fashion frontier with Constrvct, a clothing company that prints your own photos and designs on textiles for dresses and shirts.
With a new season of “Project Runway” under way, many viewers are daydreaming about becoming fashion designers. If the Constrvct (the “v” is intentional) Kickstarter project gets off the ground, you won’t have to just daydream anymore.
Constrvct combines photography, individually made garments, crowdsourcing, and a whole lot of fashion sense into a project that will turn out unique clothing designed by contributors, rather then predetermined by the company.
A user uploads a photo, plays around with the placement on a variety of clothing items, and orders the outfit. The photo is digitally printed onto fabric and then sewn into the size and shape of the requested garment.
This means your 1977-style Instagram photo of your dog Fluffytoes could be made into an off-the-shoulder dress. You could plaster an LOLcat all over a T-shirt. The possibilities are enormous.
A Kickstarter pledge will get you discounts on the eventual prices once the store opens to the public. A $199 pledge will get you a custom dress and $95 will buy a T-shirt. All of the garments are made from organic cotton jersey.
Now that you have access to the power of fashion, use it wisely. Your most embarrassing Facebook photos could appear in real life in T-shirt form, but let’s hope your friends have more discretion than that.