NYT’s “Game of Thrones” Shadow Ad Takes Over The News

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Genius! Genius! Genius! Im trying to control my excitement here, but it’s going to be difficult.

Just to get it out the way, they had me at Game Of Thrones (GOT). Add in a Dragon Shadow flying across the spread and Im just about jumping for joy. But more than the brilliant concept here, to me this is an AD FOR PRINT! There is no way to create this experience digitally that would have the same effect. You could do different things of course, like have Dragons flying across your screen, but even in just typing that the WOW factor diminishes significantly. Oh and bonus: the articles in the spread all relate to the Game of Thrones universe. Genius! Genius! Genius!

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By JOE BERKOWITZ

A full-page ad in the New York Times casts the Old Gray Lady beneath the shadow of a dragon.

Near be dragons. A full-page ad, located in the Monday, February 25th edition of the New York Times, seems custom-designed to light up fantasy fans’ pleasure centers. The clever Game of Thrones ad features what looks unmistakably like the shadow of one of Khaleesi’s dragons, cast across a series of dummy articles, with headlines like “Lost Film Returns.” Less stable readers might even do a double-take above to make sure some sort of dragon apocalypse isn’t actually underway. Like those dragons, the show will be returning to HBO for a third season on March 31st.

via Cloudy With a Chance of Dragons: NYT’s “Game of Thrones” Ad Takes Over The News | Co.Create: Creativity \ Culture \ Commerce.

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