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Deborah Corn

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Context Is the New King of Media and Communication

After taking a look at how communication has changed with technology throughout history and how to focus on what really matters today, futurist David Houle now examines the big trend in media consumption—content vs. context—that will drive the next decade. “Content is king”—this is a phrase that, while very true, became a cliché in the [...]

Is A More Insidious Industry-Written Net Neutrality Proposal On The Way?

A an industry group made of dozens of high-profile technology companies including Apple, Microsoft and Nokia, announced “significant progress” on its recommendations on how the Internet should be regulated. It will be interesting to see in what ways how the recommendations from the Information Technology Industry Council will differ from the “policy framework” put forth [...]

Do Animated eBooks Have a Future?

Recently we’ve been exploring how the book industry is adjusting to electronic books. There are pros and cons to eBooks, but regardless the industry is moving to digital formats fast – even to the point of the Oxford English Dictionary considering not publishing another print edition. Some book publishers aren’t just adjusting to eBooks, they’re [...]

31 Small Business Tax Deductions For Home & Office

Since deducting expenses from your top-line revenues reduces your tax burden, it’s easy to be too aggressive in claiming them. However, not deducting all that you are allowed leaves money on table. Use the following checklist of rules to reduce your taxable income as much as legally possible. (Note: Due to the complexity of tax laws, [...]

25 Great QR Ideas….

In this session attendees find out how to integrate Quick Response (QR) codes in their product, product packaging and marketing to increase customer engagement resulting in increased: sales; product use; satisfaction; and fewer call center calls. 1. If your company has a product that requires installation. A scan code on the outside of the box: [...]

Florida tourism saved by social media. Really.

Image via Wikipedia The state mounted a PR blitz to show beachgoers that Florida’s surf had been spared an oily disaster. Presidential visits aside, it seems social media helped save summer tourism on the Gulf of Mexico The BP (BP) Deepwater Horizon spill happened in the middle of nowhere in the Gulf of Mexico, but [...]

Poll: Public is not convinced by green marketing

The corporate sector has gone to great lengths in recent years to persuade consumers of its commitment to environmental sustainability. But consumers arent buying it, to judge by the results of a study released this month by Gibbs & Soell Public Relations. Nor, for that matter, do corporate executives — queried in a parallel survey [...]

1/1: Interview with James Shand EDP, Director & Partner at TriPartum Ltd

Hi James and thanks for taking the time to answer a few questions for us.  You are my first Brit!  Im excited to expand the borders and the perspective with you! So with that being said… DC: Who is James Shand EDP, and what does he do? JS: I am a guy who started his [...]

The Secret of E-Commerce Success: Many Channels, One Brand

Not very long ago, both social media and e-commerce were new and innovative. Now, they’re simply elements of today’s marketing mix — part of the fabric of how you reach your customer engagement and revenue objectives. During the slow economic recovery, it has become business-critical to conduct more business using digital channels: websites, social media [...]

Interactive Twitter-Based Murals in the U.S. Promote Canada

Via: Adverblog

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