The Key to TransPromo Success – Having the Right Process
It is no secret that transactional documents provide a great marketing opportunity. A study by InfoTrends found that 95 percent of consumers open and read their bills and statements, and spend an average of over two minutes to review each statement. This dedicated time provides a great opportunity for marketers to capture the attention of […]
Is There a Synergy With Web-to-Print and Digital Printing?
In the most recent NAPL State of the Industry report, when the question was asked, “Which of the following do you expect to grow fastest over the next 3 years,” the number one response was Digital Variable Data Printing. While variable data printing will increase the effectiveness of pieces sent, another way to increase the […]
Color-Logic Goes Inkjet at FESPA
Following successful demonstrations of the Color-Logic Process Metallic Color System™ at IPEX 2010, this remarkable new system for printing metallics will be shown at FESPA 2010 in Munich, Germany, June 22-26. At FESPA, the Color-Logic system—already popular among lithographic printers—will be shown producing metallic special effects on inkjet printers. The Color-Logic system will be shown […]
Future of Print: Goodbye QR Codes, I barely knew ya
Odds are you have seen the square shaped, funkier, hipper, cousin of the barcode — the QR Code. Quick Response codes are finally making a splash in the US market this year. Scan the codes with your smartphone to get a coupon, find information, locate a phone number, watch a movie, or whatever else mobile […]
Eco banners
Starflex has commenced a program to develop environmentally responsible banner materials across its range. The first in its range to fall under the environmentally responsible range is Starflex Textile which from now on will be free from PVC, heavy metals, fungicides, phthalates and will emit zero VOC (Volatile Organic Compounds). The company also states that […]
WEBINAR: How Postage Technology Can Save Shippers Money – June 30th
Wednesday, June 30, 2010 at 2:00p.m. ET/11:00a.m. PT Logistics professionals across the country are capitalizing on and leveraging online shipping solutions to gain a competitive edge. Once considered simply a convenient desktop-only solution, online shipping technology now provides a powerful suite of tools to support U.S. Postal Service® parcel shipping in large-scale warehouses and enterprise […]
DMA Releases 2010 Response Rate Trend Report
June 15, 2010 — The Direct Marketing Association (DMA) today released the 2010 Response Rate Trend Report which provides key cost and performance benchmarks to help marketers gauge the efficiency of their campaigns. The updated report shows effective paid search campaigns usually lead to a multi-step sales process. Initially created in 2003 to detail the […]
Ink Optimization RoundUP – 2010 Results Report
In an exhaustive evaluation of ink-saving technologies, the world’s leading ink optimization software systems were put through a series of tests designed to assess their ink saving capabilities, as well as educate printers and print buyers on the use, benefits and pitfalls of ink optimization software. Ink optimization software works by reducing the amount of […]
NAPL Leadership Road Show in Atlanta: Programs for Print Executives, Buyers, Designers
Following a highly successful first stop in Chicago, the National Association for Printing Leadership (NAPL) Executive Road Show will be coming to Atlanta on June 24 for two programs. NAPL Senior Vice President and Chief Economist Andrew Paparozzi and Senior Vice President Bill Woods will bring industry best practices to life in the morning program […]
Dead Tree Edition: Federal Subsidy For Green Printing To Be Proposed
Federal Subsidy For Green Printing To Be Proposed Dead Tree Edition: Federal Subsidy For Green Printing To Be Proposed. A prominent print-buying organization is about to propose legislation that would provide U.S. government subsidies for “green” printing – an interesting idea that could lead to even more interesting debates. Here’s an excerpt of a message […]
How will cutting Saturday mail affect direct mail operations?
Jennifer McNally, VP-global marketing for Discus Dental in Culver City, Calif., runs a mind-boggling direct mail operation. Her company, which sells tooth whitening systems and other dental technology to dental practices, has thousands of discrete direct mail campaigns, including 700 campaigns aimed at international audiences. Discus sends so many pieces of mail that the company […]
Print Delivers Seminar Hosted by Williamson Printing Draws a Crowd to Learn About Printing Medium
DALLAS—May 17, 2010—On Thursday April 29, Williamson Printing Corp. hosted the “Print Delivers” Dallas’ seminar for almost 200 individuals from the agency, marketing and design communities to raise their awareness about the effectiveness of print media. The seminar is part of an ongoing series presented around the country by The Print Council and included industry […]