In the wake of Toshiba’s failed attempt for a National No-Print Day, I am going to be more proactive and help get Print & Paper’s greener messages out there for you to share as you wish… and please, do share them. We live in a bubble of our own industry and the perception of the [...]
Another technology to bridge print to digital. This one relies on Printers to embed an “invisible electronic code” during the printing process. So many new techs emerging now claiming to replace QR codes, but the market (or the consumers) are going to have to drive what ultimately wins out. I can’t imagine seeing an ad [...]
When the NFC buzz started a few years back, I was all excited since like many I was having bad experiences with QR codes and was hoping something “better” would come along. When this tech did, it was limited in use for mobile payments, but some very smart marketing people jumped on it and saw possibilities [...]
tagged in advertising, Cross Channel Marketing, cross media marketing, cross-media, Design, designers, digital marketing, digital media, Direct Mail, Direct Marketing, Graphic Arts, Multichannel Marketing, Packaging, print advertising, Print Buying, print production, Printing, Publishing and Printing, Relationship Marketing, ROI, Technology
via PRINT IS BIG. Download and PRINT posters of the infographic under “Resources” here: http://www.printisbig.com/ Printing plays a significant role in the U.S. and Worldwide economies. Despite the myths you may have heard, print is big, print is green and print is here to stay. This is a collection of facts and statistics about the U.S. and Worldwide [...]
Setting aside everyone doesn’t have an NFC-enabled smart phone, this is still cool and a nice introduction to the technology via PRINT of course. I totally don’t get how there is a chip in the ad (since when NFC first was stirring around magazines/newspapers were on the no-NFC list) but YAY that they are back [...]
via: Millcraft Paper Company: What’s Causing Rising Paper Prices?. If you are at all related to the commercial print industry, most likely you’ve seen the recent rise in paper prices. And if you’re like many out there, you’re not sure what’s behind the increase. We asked our resident expert and president of Millcraft Paper, Travis Mlakar, [...]
Who doesnt love metallic ink and foil stamping? Below are a few cool examples The Dieline posted. And as if it were destiny, we are also passing along a 30% savings on the “Designed” to Shine” Guide from ITW Foils. When I saw it a few weeks agoI was so excited that metallics might be [...]
PAPER APPS!!! I like that terminology. It’s also interesting to note one of the selling points the creators are using is the “low cost of printing.” Im assuming this is related if not the same thing to printed electronics/printed circuits and not some new invention, but LOVE the adaptation into the consumer realm and the [...]
New “Designed To Shine” Guide Spotlights Advantages of Printers and Converters Providing Metallic Effects
“Designed to Shine” is available for $39.99 through the ITW Foils web site – HOWEVER!!!!! We got in touch with Christine Takacs and ITW Foils is providing a 30% DISCOUNT TO THE PMC COMMUNITY!!! To get the guide for only $26.66 click here This is the press release… NEWBURYPORT, MA – ITW Foils, a global manufacturer [...]
If you work in Advertising or have Advertising Agencies as clients, you have probably seen and dealt with your fair share of “stressed out” maniacs. It really wasn’t a surprise to me that Advertising Account Executives made the top ten most stressful jobs list on the infographic below, and it’s definitely poignant stress level wise [...]
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