Are Maps The Key To Unlocking Higher Marketing Conversion Rates?

As I mentioned in a recent post Personalization Is About To Get Real Personal, one of the cool techs I learned about at the Xplor 13 conference was locr Maps presented by CEO Rolf Richter. At first I was a little skeptical, especially since he claimed “marketing campaigns using locr maps have proven to be […]

@MillcraftPaper on Making the Right Paper Choice

 by guest contributor Jill DiNicolantonio With so many printing papers available, specifiers can easily get overwhelmed. Many end up relying on a few favorites, usually opting for a white, gloss coated stock. Looking at it in further detail, you’ll see a bunch of paper qualities that can make all difference between a dream job and a […]

I WANT YOUR PRINT SAMPLES!

  Greetings Citizens and Artisans of The Printerverse! PrintMediaCentr is honored to be working with Graphics of The Americas at this year’s event February 21-23rd in Orlando FL. We are creating a show floor feature co-located with the Expo Theater in booth 317, and our theme is PRINT INSPIRATION! This is an OPEN CALL for […]

GOA Partners with PrintMediaCentr to Bring Live, Interactive, Designer Networking Zone to the Show Floor

Newest show feature brings designers and production professionals together, offering an engaging networking experience like no other Orlando, FL – December 17, 2012 – Graphics of the Americas Expo & Conference (GOA) today announces that it has partnered with PrintMediaCentr to bring an all-new, interactive design-centric zone right to the show floor. Designers can here […]

Design And Print Production Salary Reports

I’ll keep it short and sweet since you will want to go right to the pertinent info: US and Canada 2013 Design Salary Guide: http://www.creativegroup.com/marketing-salary Design Salary Guide: The real-time resource for design compensation: http://www.coroflot.com/designsalaryguide From HOW Magazine: For an even better idea of what you should be earning, be sure to consider more than one design salary survey. […]

Print Producers: Make The Best Of Your 525,600 Minutes In 2013

Assuming the Mayans were wrong, in a few short weeks we change the calendars and start a fresh new year with a rejuvenated and hopeful outlook for things to come. Here are a few things Im anticipating, examining, and planning to immerse myself in during the next 365 days. Technology is moving so fast and […]

New Paper Unveiled Made From Olives

  Leave it to the Italians to work olives and other food into paper!  The Favini site is really cool too, oh but it’s in Italian. So unless you can understand that, or have retained enough Spanish to recognize some of the words, just look at the pictures and imagine the smells of slow cooking […]

Interpublic Launches Unit Focused on Lowering Print Costs

All the times I have been in-between Agencies and Freelance jobs, I have day-dreamed about becoming a Gun For Hire Print Production Auditor – I know, kinda print geeky and not as many travel perks as an astronaut, which was second on my day-dream job list. My plan was I to go into a company […]

Will Verizon’s New Data Pricing Be The Real QR Killer?

Beware of the new threat in town… MOBILE DATA PLANS!  In the new pricing structure, a consumer can choose to pay MORE for a super-sized data plan and life goes on for them as normal.  If they choose a tiered option, then they pay for the amount of data they will access –  like choosing […]

Direct Marketing Gets Eco-Friendly

In the wake of Toshiba’s failed attempt for a National No-Print Day, I am going to be more proactive and help get Print & Paper’s greener messages out there for you to share as you wish… and please, do share them. We live in a bubble of our own industry and the perception of the […]

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