Why we are excited for Graph Expo – Part 2

9th September 2011 by Deborah Corn under Buyers, Creative, Design, Digital Print, Direct Mail, Education, Events, Marketing, Printers, Tips, Tools, Training, Trends, Uncategorized

So we had some fun thanks to Ryan at M-Bossed by making a video for his blog, but before we head off to Chicago I wanted to expand on the excitement list… 1. The Exhibitors Armed with my new digital camcorder I will be prowling Graph Expo row by row looking to share your [...]

tagged in Digital printing, Direct Marketing, inkjet, multichannel, Print Buying, print production, QR, Trade Show

USPS Launches New DRIVE Approach To Strategy Execution

8th September 2011 by Deborah Corn under Buyers, Direct Mail, Finance, Marketing

In many ways you have to tip your hat to the post office. Despite plunging revenue and well publicized internal issues, they are persistent in coming up with ways to save their business. Perhaps it’s time they change their motto to: We wont go gently into that good night! ‘DRIVE’ to Success As the relentless [...]

tagged in Direct Mail, Direct Marketing, post office, postage, Print Buying, print production, Relationship Marketing

ScanBuy Releases 2nd Qtr QR Report

27th July 2011 by Deborah Corn under Buyers, Marketing, QR, Tips, Tools, Training, Trends

Their REPORT is obviously based upon their product, but the numbers are still a pretty good case for QR code usage in your marketing mix… especially if you are trying to reach the ladies… Some take aways: Scans come from over 125 different countries every day. – 2D barcode scanning is currently outpacing the growth of [...]

tagged in Cross Channel Marketing, Direct Marketing, mobile marketing, Multichannel Marketing, Print, Print Buying, print production, ROI, Technology

Some Really Creative Outdoor Print!

15th July 2011 by Deborah Corn under Buyers, Creative, Design, Marketing, Tips

A handful of some really creative uses of outdoor space and creative brain-power combined with the power PRINT! OOH has always been my favorite medium as a Print Producer. I have been very fortunate to experience in real life projects I have been involved with as I walked through Times Square, or as it drove [...]

tagged in Direct Marketing, large format, OOH, Out of Home, print ads, print advertising, Print Buying, print production, Printing

Coolest Roundup of Augmented Reality in Printing

23rd June 2011 by Deborah Corn under Augmented Reality, Buyers, Creative, Design, Interactive, Marketing, Printers, Publishing, Tips, Tools, Trends

Many say the printing industry is in decline, some even say print is dead. Think again Egon! This has got to be the coolest innovation to hit print next to QR Codes and it has been said before: Print is not dying, it’s Evolving. If you are a movie buff, you may have already heard of [...]

tagged in Cross Channel Marketing, designers, Digital Design, Digital Revolution, Direct Marketing, Graphic Arts, Multichannel Marketing, Print Buying, print production, Printing, Publishing and Printing, ROI, Technology

What Printers Might Not Know About Print Buyers (but should)…

21st June 2011 by Deborah Corn under Buyers, Marketing, Printers, Tips, Uncategorized

Two weeks ago I participated in #PrintChat – a weekly twitter discussion hosted by @QuadGraphics every Wed at 5pm ET. The topic: Choosing a Print Partner. QuadGraphics began posting questions such as: 1. Selecting a Print provider can be confusing, what should buyers and marketers look for? 2. What are the advantages and disadvantages of [...]

tagged in advertising, CRM, Design, designers, Direct Marketing, Marketing, Multichannel Marketing, Print Buyers, Print Buying, print production, Print Sales, Printing, sales

20 QR Code Tools and Uses

20th June 2011 by Deborah Corn under Buyers, Creative, Design, Marketing, Mobile, Printers, QR, Software, Tips, Tools, Training, Trends

via 20 QR Code Tools and Uses | Practical eCommerce. With quick response codes, businesses and organizations are finding new ways to deliver information and interact with consumers. When you scan a QR code with your smartphone application, you can receive product information. But QR codes can also link to web content, video, social media, email, [...]

tagged in Cross Channel Marketing, designers, Direct Marketing, mobile marketing, Multichannel Marketing, print production, Publishing and Printing, ROI, Software, Technology

Domtar Helps Buyers Track Paper’s Trail from Mill to Market

16th June 2011 by Deborah Corn under Buyers, Consumables, Enviroment, Paper, Tips, Tools

Domtar Corporation launched its “Paper Trail” online environmental tool Tuesday to let customers see the environmental impact of the paper they order and understand what it takes to make it. Actually, you don’t have to purchase paper to use the tool at www.domtarpapertrail.com. You can input the name of the Domtar product you’re considering and [...]

tagged in Environmentalism, Paper, Print Buying, print production, Printing, Publishing and Printing, Software, Technology

USPS Free Summer Seminars on “Every Door Direct Mail”

15th June 2011 by Deborah Corn under Buyers, Direct Mail, Education, Finance, Marketing, Printers, Publishing, Tips, Tools, Training, Trends

via USPS Offering Free Seminars : Page 1 of 1 : Print Professional. The U.S. Postal Service recently introduced Every Door Direct Mail, a simple, low-cost service that allows local businesses to market to every address in their neighborhoods without the need to rent mailing lists. Every Door Direct Mail uses mail-delivery route information, instead of [...]

tagged in Direct Mail, Direct Marketing, post office, postage, Print Buying, print production, Publishing and Printing, ROI

PrintMediaCentr is looking to PROMOTE YOU!

6th June 2011 by Deborah Corn under Buyers, Creative, Design, Interactive, Marketing, Printers, Publishing, QR, Social Media, Tools, Uncategorized

Are you part of a family owned Printing business with at least 2 generations currently working together? Are you a Vendor (or Freelancer) who has successfully incorporated Marketing Technologies such as QR and pURL’s into your Client Services? Are you a Print Producer who has successfully transitioned into Multichannel Marketing and are currently purchasing technology [...]

tagged in B2B, B2C, Cross Channel Marketing, digital advertising, Digital Design, digital marketing, Direct Marketing, Multichannel Marketing, PURLs, QR, QR codes, Social Media Marketing