The Paper Merchant’s Brain is Yours for the Picking

I was invited to give a presentation at the Paper Distribution Council’s Annual Meeting back in January of this year. The PDC is part of the NPTA (National Paper Trade Association) which is the distribution arm of the paper industry, and known more commonly as Paper Merchants.  It is through Merchants that Printers buy the […]

Postology Report: There Will Be a Postage Incentive Promotion This Summer

 If you plan on incorporating or submitting materials with QR codes during this promotion, take HEED – the USPS is now QR Big Brother, and I for one am thrilled!  The news is in – the USPS has announced a summer postage incentive program: via Postology Report – February 2012 – Postology Hot Topics: There Will […]

Can Personalized Ads Save Magazines?

Those who HAVE the data,  know how to MANAGE and can use it CREATIVELY… will win!!!  by Lucia Moses Some Popular Mechanics subscribers got something extra with their November issues. The issue was bundled with an outsert from Hewlett-Packard that greeted them by name and showed a scene specific to their hometown. Inside the issue was a […]

Yes Virginia, Print Producers Care About Price. But We Are Not The Enemy.

I have seen several posts lately on the topic of  “Print Buyers only care about price” that have gotten under my skin. I just don’t understand any of it or why we are being portrayed as the enemy. First and foremost, as a Print Producer my main concern is getting my job completed on time, […]

New Flexible Screen Technology For Displays

The video and concept Tablet are aimed at consumers, but this product also has amazing potential for in-store displays!  The second video shows the screen applied to tangible materials and Im not sure since it’s a concept if they can be made any larger, but if they could – imagine the Trade Show Booth of the […]

USPS To Slow Delivery of First-Class Mail

“Currently, first-class mail is supposed to be delivered to homes and businesses within the continental U.S. in one day to three days. That will lengthen to two days to three days, meaning mailers no longer could expect next-day delivery in surrounding communities. Periodicals could take between two days and nine days.” By HOPE YEN, Associated […]

PMC’s Vendor Spotlight: 1/1 Interview with Peter Lancaster, COO/Co-Founder of Documobi

  Documobi came into my life during GRAPH EXPO. Nigel Cliffe (the CEO of PMC) was going on about this new technology for print and insisting I look at it – which for a Brit was pretty dramatic. The problem was, we couldn’t get near the booth. Apparently there was something to see, and the […]

Making a Case for Relevance in Pricing

Although I have ­spent most of my adult life in the pursuit of all things print, I am admittedly a TV junkie on the side.  Many of the posts I write unrelated to a news article or a blog that sparked an interest are inspired by something I’ve seen on television, and this one is […]

U.S. Media Biz To Rise To $1.1 Trillion In 2011

The excerpt below is from a post on yesterday which you can read in it’s entirety here.  I pulled this section out as I thought it would be most relevant to our audience, but the article provides some interesting data related to advertising as well. Seems still there is still no great news for newspapers […]

Why we are excited for Graph Expo – Part 2

  So we had some fun thanks to Ryan at M-Bossed by making a video for his blog, but before we head off to Chicago I wanted to expand on the excitement list… 1. The Exhibitors Armed with my new digital camcorder I will be prowling Graph Expo row by row looking to share your […]

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