Direct marketers and catalogers are preparing to face paper cost increases this fall, while also planning for a possible significant postal rate increase in January. Marketers say volatility in the paper market in recent years, due to economic instability, has made it difficult for them to project costs from one year to the next. Many [...]
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Personalize Your Marketing The Google Way
Image via CrunchBase It’s safe to say that Google, the worldwide leader in search, knows a thing or two about beating out competition and increasing loyalty. Over the last 12 years, Google has built their empire on a seemingly simple function: providing relevant information to their “customers” (searchers). Even with a 70% market share, Google [...]
USPS Barcode Requirements for 2011
The Intelligent Mail barcode (IMb) first became available for both letters and flats in May 2007. Since then, customers have mailed nearly 40 billion IMb mailpieces. Beginning May 2011, to be eligible for automation discounts on letter-size and flat-size mailpieces, mailers will need to use the IMb instead of the PostNet barcode using the Full [...]
Printers head to D.C. to urge block of postal rate hikes
Pittsburgh, Pennsylvania – Printing Industries of America’s members from across the country are gathering on Capitol Hill next month to oppose an emergency postal rate hike proposal that would dramatically bust caps on postal rate increases imposed by Congress in 2006. The USPS is petitioning to raise rates higher than allowed by current law, claiming [...]
Report claims DM brings in a third of sales to retail sector
The Direct Marketing Association (DMA) has released its first Value of DM report, revealing that direct marketing contributed more than a third of sales to the retail sector in 2009. The report, which polled 412 companies engaged in DM across a number of sectors, found that £102bn of the retail industry’s £285bn revenues last year [...]
Printer Develops Mailer To Reduce Postage Costs
Sticker shock is common these days when mailers are presented with postage estimates for their direct mail campaigns. One printer, however, hascome up with a unique answer to the problem and developed a packaging solution that has already saved one client $1.4 million in postage. Tucker Printers, a Consolidated Graphics company, developed the patent-pending CGX [...]
tagged in Direct Marketing, post office, postage, Print Buying, print production, Tips
USPS Asks PRC to Reject AMA’s Request
The U.S. Postal Service wants the Postal Regulatory Commission to reject a motion by the Affordable Mail Alliance to dismiss the Postal Service’s exigent rate hike proposal filed on July 6. USPS officials said the AMA made “manifestly misleading comparisons” and advanced a “strained and fatally flawed interpretation” of existing law. The AMA filed its [...]
USPS pitches print catalogs
The US Postal Service (USPS) is targeting e-commerce merchants with an integrated marketing campaign emphasizing the potential of print catalogs. The effort includes direct mail, webinars, instructional DVDs and web banner ads. The USPS created the campaign internally. The “Getting Started in Catalogs” initiative emphasizes that companies can double online transactions and achieve revenue lifts [...]
Printing Industries Teams Up to Block Postal Hikes
The Affordable Mail Alliance (AMA) has called on the Postal Regulatory Commission to dismiss the Postal Service’s rate hike proposal filed on July 6, 2010. AMA’s motion argues that the rate hike violates the cost controls Congress put into law to protect consumers and that the Postal Service needs to cut costs and modernize rather [...]
Royal Mail sell-off likely “in two to three years”
The Financial Times claims the government is considering a 100% flotation, a staged approach or a sale of a stake to an industry or private equity buyer in the next few years. The news emerged in an interview with the minister for employment relations, consumer and postal affairs, Ed Davey. He told the newspaper that [...]
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