A Bit of Guerrilla TRUTH For #Paperless2013

2nd May 2013 by Deborah Corn under Consumables, Education, Environment, Infographic, Paper, Print & Digital, Tips, Tools, Training, Trends

After the recent tweet from Paperless 2013 about the Restoration Hardware catalog, I decided to take a different approach to getting some paper sustainability facts out there that would be more digestible. What I realized from the Paperless 2013 tweet is that ONE image really does say a 1000 words (about a 1000 page catalog no [...]

tagged in advertising, Environmentalism, Graphic Arts, Paper, Paperless office, print production, Printing, Publishing and Printing, Restoration Hardware, Social Media Marketing

#Paperless2013 Fires The TWEET Heard Round The Print World

29th April 2013 by Deborah Corn under Consumables, Environment, Marketing, Paper, Print & Digital, Print Services, Tips, Tools, Training, Trends

Go Paperless in 2013 takes its eye off “Paperwork” and turns its focus on Catalogs Remember in the Lord Of The Rings movies when the EYE was looking around for Frodo and would fix it’s gaze is one direction until something else distracted it? Well that seems to have happened over the weekend with the [...]

tagged in digital media, eco print, Go Paperless in 2013, Green, Paperless, Paperless office, Print, print media, print production, Printing, social media, social networking, Twitter

Who is Really Behind #Paperless2013

23rd January 2013 by Deborah Corn under Environment, Paper

It seems as though the Go Paperless in 2013 campaign has backed down from some of its environmental messaging. I am going to share some visible changes to this campaign, and introduce some facts that may have been overlooked or missed very early on. I will leave it up to you to draw your own [...]

tagged in Eco, eco-friendly, environmental impact, Go Paperless in 2013, Google, Paper, Paper recycling, Paperless2013, print management, sustainability, sustainable, Sustainable Solutions, Two Sides, Two Sides US

Why is the Print Industry Whining About #Paperless2013

14th January 2013 by Deborah Corn under Consumables, Education, Environment, Marketing, Paper, Print & Digital, Print Services, Tips, Tools, Training, Trends

Doesn’t the print industry have better things to do than shake its fist at Google and their Go Paperless in 2013 campaign? So many already think Print is out of touch with the “new world,” so why add fuel to that fire? And the organizations that are speaking out, well they just have their [...]

Go Green, Go Paperless, Isnt Just About Google

11th January 2013 by Deborah Corn under Education, Environment, Marketing, Print & Digital, Print Services, Social Media, Tips, Tools, Training, Trends

Make no mistake, the vested financial interest in “Go Green, Go Paperless” claims far outweigh any self-proclaimed eco-friendliness. Whether it is to sell digital/cloud products and services, or have you switch to electronic statements to save on printing and postage, dollars are the only green thing here. Paperless is not the issue. Digital and cloud [...]

tagged in Direct Marketing, eco print, eco-friendly, environmental impact, Environmentalism, Go Paperless, Go Paperless in 2013, Google, greenwashing, Marketing, Paper, paper industry, Paperless, Paperless office, Print, print production, Printing, Social Media Marketing, sustainability, United States Forest Service

1/1 Interview with Phil Riebel President of Two-Sides US, and Greenwashing Dragon Slayer

10th January 2013 by Deborah Corn under Education, Environment, Featured, Interview, Paper, Tips, Tools, Training, Trends

I met Phil in January of 2012 at the NPTA Executive Meeting where I was an invited speaker, and we have been working together since. PrintMediaCentr is an Allied Organization of Two-Sides US, and proud to be associated with all of their endeavors. DC: What is Two Sides and how did it come about. PR: [...]

tagged in eco print, eco-friendly, environmental impact, Environmentalism, Go Paperless in 2013, Paper, paper industry, Print, sustainability

Going Guerrilla Against Google’s #Paperless2013 Campaign

9th January 2013 by Deborah Corn under Environment, Marketing, Paper, Print & Digital, Social Media, Tips, Tools, Training, Trends

When I first read about Google’s “Go Paperless in 2013″ campaign I have to admit it didn’t bother me. It isn’t an anti-print industry stance or a direct attack on the paper industry. It’s a marketing campaign to promote the use of the cloud, and purchase cloud and other e-services from their partners – [...]

tagged in Cloud Computing, Constant Contact, Direct Marketing, eco print, eco-friendly, environmental impact, Google, greenwashing, Marketing, Paper, Print, print production, Printing, Social Media Marketing, Twitter

At Brazil-based Fast Food Chain, Packaging Is Edible

2nd January 2013 by Deborah Corn under Consumables, Creative, Environment, Marketing, Packaging, Paper, Tips, Tools, Trends

We have shared info about edible packaging, and edibles that were turned into packaging, but those were more gimmicky than this latest execution which does in fact seem to solve a huge “waste” issue. Fast Food is big business, especially in the US. Over the years we have all experienced a Fast Food packaging shift [...]

tagged in Environmentalism, Paper, print production, Printing, Relationship Marketing, Technology

PrintMediaCentr Partners With FESPA For The 2013 Global Summit In London

2nd December 2012 by Deborah Corn under Digital Print, Education, Environment, Events, Marketing, Print Services, Tips, Tools, Training, Trends

Experience This Five Star Event in Five Star LUXURY! I am so excited to be working with FESPA again, especially since I am able to turn that partnership into exclusive offers for our community!! Register as a NON-MEMBER Printer and enter code PMC2013 when prompted to receive 10% off registration. One person who registers with this code will WIN 2-night’s accommodation at [...]

tagged in cross-media, events, FESPA, marketing technology, print media, print production, Print Sales, Printing, social media, Social Media Marketing, wide format

New Paper Unveiled Made From Olives

1st November 2012 by Deborah Corn under Buyers, Consumables, Creative, Design, Education, Environment, Packaging, Paper, Tips, Tools, Trends

Leave it to the Italians to work olives and other food into paper! The Favini site is really cool too, oh but it’s in Italian. So unless you can understand that, or have retained enough Spanish to recognize some of the words, just look at the pictures and imagine the smells of slow cooking [...]

tagged in Design, designers, Environmentalism, Graphic Arts, Packaging, Paper, Print Buying, print production, Printing