A an industry group made of dozens of high-profile technology companies including Apple, Microsoft and Nokia, announced “significant progress” on its recommendations on how the Internet should be regulated. It will be interesting to see in what ways how the recommendations from the Information Technology Industry Council will differ from the “policy framework” put forth [...]
In this session attendees find out how to integrate Quick Response (QR) codes in their product, product packaging and marketing to increase customer engagement resulting in increased: sales; product use; satisfaction; and fewer call center calls. 1. If your company has a product that requires installation. A scan code on the outside of the box: [...]
The corporate sector has gone to great lengths in recent years to persuade consumers of its commitment to environmental sustainability. But consumers arent buying it, to judge by the results of a study released this month by Gibbs & Soell Public Relations. Nor, for that matter, do corporate executives — queried in a parallel survey [...]
Not very long ago, both social media and e-commerce were new and innovative. Now, they’re simply elements of today’s marketing mix — part of the fabric of how you reach your customer engagement and revenue objectives. During the slow economic recovery, it has become business-critical to conduct more business using digital channels: websites, social media [...]
30th August 2010 by
Deborah Corn under
Marketing,
Trends
Data insight and document solutions specialist Transactis has employed the digital technology of its InfoPrint printer set-up to help it secure a £3m contract with car hire firm Avis Europe. The Whiston, Merseyside-based company has migrated the production of the company’sinvoice and statements from a pre-printed cutsheet to a continuous-feed operation. By using its InfoPrint 5000 [...]
Direct marketers and catalogers are preparing to face paper cost increases this fall, while also planning for a possible significant postal rate increase in January. Marketers say volatility in the paper market in recent years, due to economic instability, has made it difficult for them to project costs from one year to the next. Many [...]
Image via Wikipedia Apparel, outdoor gear and home goods cataloger L.L. Bean appears to be the test case regarding a new Ohio tax law. The state is telling Freeport, ME-based L.L. Bean that it must pay about $210,000 relative to Ohio’s new tax law known as commercial activity tax (CAT). The CAT law was enacted [...]
16 sessions, 22 experts, 1 month. Facebook strategies from the best. Marketers from Intel, Cisco, Microsoft Xbox, SAP, Washington Redskins, & Frye Boot Company share successful Facebook strategies to win business and gain loyal customers. Access these practitioners & more during the fully online FBSS 2010. 50% off won’t last — register now! Related articles by Zemanta 7 [...]
The mobile advertising business is puny. But don’t tell that to Google and Apple. Advertisers are on track to spend only $1 billion globally on mobile advertising this year, compared to $45 billion on all online ads, according to Sandeep Aggarwal, analyst at Caris & Co. So it might surprise some people that Google and Apple [...]
