Starbucks Cup Magic

This year let’s bring the season to life with the Starbucks Cup Magic app. Use the app to find and scan all five Starbucks Holiday Characters – on Red Cups, Christmas Blend bags, in-store and more – and watch as they magically come to life through augmented reality on your mobile device. Who knows what […]

Printed Electronic Labels Light Up Beverage Bottles

This was shared in my LinkedIn group and my comment was “COOOoooOOOooooolllll!”…. Not sure I have much to add to that! If you ever wondered how a printed circuit is created, I happen to have made a 4-part video from SGIA EXPO with Gerber Scientific Products who took me through the process on their new […]

Graph Expo Recap: An Opportunity to Reach Those Who Couldn't Attend

Despite the enormous amount of attendees last week in Chicago, there are people and companies out there who arent on social media and didnt make it to the the show. We have held off sending out our September newsletter to provide an opportunity for the Exhibitors to get their products and services in front of […]

Animated Lego Digital Box at Downtown Disney Orlando

Using Augmented Reality and holding specialized Lego set boxes up to the camera, consumers can preview the completed lego set inside. This marketing tactic is shown here at Downtown Disney in Orlando, Florida. via AR Showcase — Augmented Reality Examples & Inspiration. Related articles Downtown Disney – LEGO Imagination Center (meetthemagic.com) LEGO Digital Designer with […]

QR Codes on Labels and Packaging Providing Customer Service

Connecting With Clients Through the Power of Tech By JOHN GROSSMANN In Lynn Milos’s previous business endeavors as a caterer and private chef, customer service was old school and face to face — the longstanding marketplace advantage enjoyed by small businesses over big businesses. Then Ms. Milos founded Culinary Twist in early 2010 with her […]

Direct Mail Breakfast Tray Is “Toast” Of The Town

Direct mail was taken to a new level when Auckland marketing campaigners Mailshop sent breakfast trays to customers that included a printed piece of toast. The Just for Starters pack — which won a Gold Medal in the Self Promotion Category of this year’s Pride In Print Awards — was the hero of the self-promotion […]

New! Improved! Products That Look Very Old

Marketers know vintage clothes and retro art sell well. Now, consumer-product companies are hoping that appeal carries over to cereal, chips and laundry detergent. Procter & Gamble Co., General Mills Inc., Hostess Brands Inc. and PepsiCo Inc. are pulling old package designs out of their archives for brands like Tide, Cheerios and Doritos and bringing […]

Sports Trading cards get interactive

Old-school sports trading cards have gotten a high-tech makeover. Limited-edition video trading cards — packed with 20 minutes of career highlight footage — will begin hitting store shelves in June. The first ones will feature four basketball players: Lakers star Kobe Bryant, Blake Griffin of the Los Angeles Clippers, John Wall of the Washington Wizards and […]

The Recycled Paper Water Container

Designer Andrea Ponti has created an interesting concept for the Milan Expo 2015. The Life is a water container, designed to be used for one day and then recycled again. Each one is made from natural cotton with a layer of recycled paper, free from toxic chemical ink and adhesives that can’t be recycled. It […]

Kleenex packaging using your Photos!

What if you could send family photos to a major CPG company so they could use them to decorate the packages you bring into your home? Thanks to digital printing on an HP Indigo press, that’s exactly what Kimberly Clark is doing. Its oval-shaped paperboard cartons of facial tissue were among the highlights of the […]

Kids, Would You Like Some Augmented Reality With Your Cereal?

via MediaPost Publications Kids, Would You Like Some Augmented Reality With Your Cereal? 04/04/2011. Breakfast is the most important meal of the day, and apparently an ideal time to target kids with an augmented reality campaign. This international campaign promotes “Rio,” a 20th Century Fox animated film voiced by Jesse Eisenberg, Anne Hathaway, George Lopez, Jane […]