Smirnoff Caipiroska's Peelable Bottle
“To launch the new formula of the flavors of Smirnoff Caipiroska, the Brazilian drink that is popular worldwide, we created bottles with the texture of the fruit for the flavors lemon, passion fruit and berries and a diagonal perforation, so that consumers could feel the unique experience of peeling a drink made of fruit. And […]
Greener Package Awards – Enter Now
Entries are now being accepted for the 2011 Greener Package Awards, the industry’s only independent annual competition honoring the most innovative and environmentally significant approaches to packaging sustainability. Since the second edition of the competition last year, Greener Package and its Advisory Board of Experts have revamped the award’s entry requirements to more fully reflect […]
5 Ways to Increase Prices and not Lose Customers
Judith Aquino (Business Insider) At some point, every company wrestles with the question of how to increase prices without losing many of their customers. For small businesses, this issue can raise many problems, especially if their original strategy was to offer products or services free of charge or at incredibly low rates. Unfortunately, it is […]
It's a BAG, a BOOKMARK, & a CALENDAR! See the "Never Wasted" from LEE
“With the relevance of eco-friendly initiatives increasing every day, Lee wanted an innovative solution that would display their affiliation towards the same and also spread the message amongst their customers. To drive the message home in a fun and effective way, we went for something a bit more inventive than just a bag made of […]
Why Focus on Packaging Design?
Don’t judge a book by its cover. We’ve all heard this expression, but still, we all do it. Literally, if a book has a beautiful cover with an eye-catching image, chances are you will pick it up and flip through it. The same is true of consumer goods, whether a box of cereal, a cleaning […]
The 2011 Dieline Awards – Worldwide Package Design Competition
The 2011 The Dieline Awards gets even bigger! Presented as the headline event of the first annual The Dieline Package Design Conference, at HOW Design Live in Chigago on June 24th, 2011. 39 winners across 13 different categories will be awarded a Dieline Award, and one Best of Show winner will be chosen as the […]
How to Tap the Power of Packaging
What makes shoppers pick one product over another when they’re staring at shelves full of choices in a store? Assuming they don’t have exclusive loyalty to one brand or that one doesn’t have a big price advantage, the packaging often plays a huge role. As you know if you sell a product, it’s not always […]
FINAT Honors its World Label Award Winners
FINAT, the international association for self-adhesive label industry, takes pride in announcing that FINAT, as every other year, is one of the leading associations with regard to winning World Label Awards. With 27 categories to choose from and with the diverse range of applications available, it is easier to match the FINAT entries to the […]
New Poly Letter Wrap Product for Catalogers
The U.S. Postal Service’s new business plan calls on customers and stakeholders to provide it with creative ideas that keep mail an attractive communications tool. Innovative Packaging has one: The supplier of polymer-based substrates to the direct mail and publishing industries has developed a new generation of poly film that offers the properties required for […]
Four ways to green your mailing list
While marketers still consider direct mail to be one of the most powerful ways to connect with customers, it is not considered the most eco-friendly way to do so. However, there are some simple steps that marketers can take to make their direct mail efforts much more sustainable – and effective – according to Brian […]
Local brewer crafts whodunit on beer labels
An exciting new literary release will soon be appearing on a beer bottle near you. Buzzards Bay Brewing Co. of Westport has announced that it will be featuring a 12-part serial mystery on bottles of its Just Beer brand India Pale Ale; each case of the brew will contain the complete story of “The Case […]
Federal Trade Commission proposes revised ‘Green Guides’
The Federal Trade Commission has proposed revisions to the guidance that it gives marketers to help them avoid making misleading environmental claims. The proposed changes are designed to update the “Green Guides” and make them easier for companies to understand and use. The changes to the Green Guides include new guidance on marketers’ use of […]