Unbox An Experience That Captures The Attention of Your Customers
How many times have you heard the expression, you never get a second chance to make a first impression? I know. It sounds cliché, but it’s true. When you see something that captures your attention, you’re more likely to engage with it, remember it, hang onto it… and even pay for it! Yet when it […]
[VIDEO] Opening the Box to Profits: Packaging and the Future of Print
Learn the ins and outs of the equipment and substrates that enable commercial printers to enter and have success with label and packaging printing. Panelists: HP: http://hp.com/go/graphicarts RMGT: http://www.ryobimhi.com Memjet: https://www.memjet.com B&R Moll: http://mollbrothers.com Konica Minolta: http://kmbs.konicaminolta.us GPA: http://askgpa.com Moderator: Deborah Corn.
Print 17 and Label Expo Europe Provide Industry a Clear Path for Print Business Success
Fall tradeshow season is in full swing in the Northern Hemisphere. This post is about two that I attended so far, and why I believe they should matter to you. PRINT 17 aka GRAPH EXPO in Chicago To start, I have it on good authority that the organizers of Print/Graph Expo are going to stop […]
How Many Printers Does It Take to Print a Light Bulb?
Q: How many Printers does it take to print a light bulb? A: You don’t know, you don’t print light bulbs… right? Because anyone can print a light bulb. You don’t want to be in the light bulb business. If you are, then you compete with everyone – including online discount light bulb printing factories. […]
So Good They Named It Twice… Will “Share A Coke” Round 2 Deliver?
It was without doubt a game changer for the digital print industry and direct to consumer campaigns. Coca-Cola’s award winning ShareaCoke campaign broke down the historical barriers between brands and consumers creating a level of personal engagement never seen before and in doing so, increased Coca-Cola’s sales for the first time in 12 years. I […]
Order Up! 3 Ways to Serve Fresh Digital Print to Local Restaurants
I recently spent some time with HP at Interpack 17 in Germany (watch the videos!). As usual they had a plethora of products and services that are wowing the packaging industry and pushing the packaging envelope way beyond the corrugated box. It’s really cool to get a glimpse of where the “package” is heading, and the huge […]
How 1970s Brands Influenced a Generation Through Print Packaging
Forty years is a long time for a brand — primarily through print packaging and some silly songs — to sustain a consumer’s attention and loyalty. It hardly seems possible. Yet the print packaging of my husband’s childhood is what guides him, to this day, through the aisles of the grocery store. He does his […]
The Wizarding World of Workflow
Welcome to 2017! It’s a new year full of options and opportunity. If you are a print professional it’s time to become the wizard of workflow! If you buy print, this is a great time to expand your knowledge so that you can have great conversations with your print providers. But, before we dive in […]
Personalisation – Theatre or Scale?
I wanted to pose the following question to brands – do you want the theatre of an in-store pop up that can handle limited volumes of personalised products while the customer waits OR do you want high volume sales that can only come from an online activation nationwide? In the brave new world of the […]
Postcards From The Printerverse: 5 Events in 5 Minutes or Less
Greetings Citizens of The Printerverse! It’s been quite busy over here at HQ. I’ve been on 5 diplomatic missions over the last 2 months, traveling and participating at events to gather information and make valuable connections for us. Your support gets me in those doors, so if you didn’t have time to follow along while […]
[VIDEO] The Promise of Packaging: Thinking Outside The Box
This panel focuses on helping printers understand the packaging market and opportunities to enter and/or expand within this printing segment. Panelists: Eagle Systems, Xerox, HP, Chili Publish, RMGT, GPA Download the panel brochure PDF!
TREND SPOTTING: The Road Ahead for Print is Paved with Gold… and Silver, and Varnish
Remember the R.E.M. song Shiny Happy People? If you do I bet you are singing it in your head now, and if you don’t, here you go… See the happy people? Think of them next time you are creating a printed piece, or about to estimate one for customers. They like shiny, tactile things that […]