TransPromo Expands: Wrap Envelopes Deliver Messaging Opportunities

DST Output Introduces Wrap Envelope Technology with Inside/Outside Messaging Wrap Envelope technology is a cost-effective tool for enhancing customer communications and  provides a unique customer touch point with targeted messaging that can increase customer satisfaction, offer customer marketing opportunities and improve responses. What is a Wrap Envelope? Printed duplex on continuous plain roll-stock paper that […]

Expanding the Definition of Print from m-Bossed

For those outside of the printing industry, the definition of printing is limited to books, newspapers, and magazines. Perhaps that is why many outside of this 200 billion dollar industry perceive it as a dying breed at the hands of the digital executioner. Few realize the impact of print in our daily lives, so let’s […]

Digital's dominance and an optimistic attitude are highlights of Fespa 2010

Fespa has reported that last week’s 2010 exhibition in Munich proved the wide-format sector is bouncing back from the recession and is embracing digital technology to do so. “There was a very strong sense of energy and purpose among visitors”, said Fespa sales and marketing director Marcus Timson. “Talking to exhibitors and visitors, it was […]

Finch Inkjet Pi

Specifically designed to meet the demanding needs of high-speed pigment-based inkjet applications. Finch Inkjet Pi is engineered to provide consistent print quality on a variety of commercial, continuous and drop-on-demand inkjet print engines. Finch Inkjet Pi secures the pigment to the paper surface while allowing the ink vehicle to penetrate for excellent drying performance and […]

Canada Post Reminds Canadians of Postage Rate Increase for January

As part of a five year pricing strategy announced in 2009, Canada Post wishes to remind Canadians that the domestic basic letter rate will increase by 2 cents, from 57 cents to 59 cents, for standard letters weighing up to 30 grams effective January 17, 2011. Proposed increases for USA and International letter rates will […]

The Key to TransPromo Success – Having the Right Process

It is no secret that transactional documents provide a great marketing opportunity. A study by InfoTrends found that 95 percent of consumers open and read their bills and statements, and spend an average of over two minutes to review each statement. This dedicated time provides a great opportunity for marketers to capture the attention of […]

More Capabilities for Your Money: Inkjet Printer System Features for Key Applications

A good part of our conversations in the proofing development labs in Burnaby  is consumed around how to get the most out of a particular system for a certain price point. We are constantly arguing the merits of different printers for different applications or performance needs .We can’t help ourselves, even our lunch conversation will drift […]

What’s a Metric? Where do I buy one?

What’s a Metric? Where do I buy one? Is it a package? – Pat McGrew, EDP Some of my friends in the industry introduced a term to our world that marketers have used for some time – ROMI. Return on Marketing Investment. It’s meant to form a metric that tells you if the investment you […]

India: Digital Media vs Print Media

The total number of people in India that claim to have used the Internet in 2009 is 71 million. That’s according to a recent report conducted by the Internet and Mobile Association of India and market research leader IMRB. The report also suggests that the surge in numbers has been primarily due to the increased […]

5 Wonderfully Nostalgic Printing Presses

The movable type printing press is widely regarded as one of the most important inventions of all time. Once we were able to communicate ideas to large numbers of people, our collective knowledge grew and civilization took a giant leap forward. Johannes Gutenberg couldn’t have foreseen in the 15th century what a huge impact his […]

Converter Perspectives: Digital Printing in Packaging

InfoTrends reports on the state of digital printing used in packaging and what lies ahead. In late 2009, InfoTrends, Inc. (www.infotrends.com), a market research and strategic consulting firm, conducted a Web-based survey of converters about the role and prospective role of color digital printing in their operations. packagePRINTING magazine contributed to that effort by inviting […]

Direct Mail in BTB Lead Generation Mix

Direct mail once was the largest component business-to-business lead generation campaigns. Then came e-mail, podcasts and webinars. These days, however, e-mail-weary BTB marketers are rediscovering the power of direct mail, says Carolyn Goodman, president and creative director at Goodman Marketing Partners. Here, Goodman discusses how targeted marketing strategies have given a boost to direct mail, […]