The “Irreplaceability” of Direct Mail

18th April 2010 by Deborah Corn under Buyers, Direct Mail, Marketing, Printers, Tips, Trends, Uncategorized

With the world abuzz in electronic communications — from Facebook to Twitter to blogging and text messages — there is no shortage of ways to connect. Things are evolving so quickly, that social network sites are now more popular than email (a stat I was reminded of at a conference last week, listening to a [...]

tagged in Digital printing, Direct Mail, Offset printing, Print, Print Buying, print production, Printing, Technology, Tools, Trends

Package Design: Puma and Yves Behar’s new green packaging

18th April 2010 by Deborah Corn under Design, Packaging, Printers, Trends

After three years in the making, a new solution to the shoebox is announced- and it’s pretty sleek too! “It’s hard to imagine something as simple as the shoebox being completely overhauled. But Puma and Fuseproject have done just that, in a design that will completely transform the brand’s supply chain—saving millions in electricity, fuel, [...]

tagged in Design, designers, Environmentalism, Packaging, Print Buying, print production, Printing

HP Showcases Indigo Presses at “VIP” Event in Israel

18th April 2010 by Deborah Corn under Printers, Tools, Uncategorized

HP partially raised the curtain on its presence at Ipex with the “Commercial VIP event” that it hosted last week at the headquarters of its Indigo digital press division in Rehovot, Israel. An international group of customers, print industry journalists, and analysts attended, taking part in briefings, Indigo manufacturing plant tours, and visits to Israeli [...]

tagged in Digital printing, equipment, HP, Indigo, print production, Printing press, Publishing and Printing

Pitney Bowes Launches Innovative Product at National Postal Forum

17th April 2010 by Deborah Corn under Buyers, Direct Mail, Marketing, Printers, Software, Tips, Tools, Trends, Uncategorized

…The Connect+ Series is quite the breakthrough product. It is modular and completely field upgradeable, from black & red to full color, as well as speeds and other capabilities. It was developed in close collaboration with HP, who provided the industrial-grade inkjet technology. You can see it in action here. Basically, you can program this [...]

tagged in Digital printing, Direct Mail, equipment, Offset printing, post office, postage, Print, Print Buying, Print On Demand, Printing, Printing press, Publishing and Printing, Software, Technology, Tips, Tools, Trends

Xerox Software Calculates ROI of Direct-Mail Campaigns, Even Before Clicking Print

17th April 2010 by Deborah Corn under Buyers, Direct Mail, Marketing, Printers, Software, Tips, Tools, Uncategorized

ROCHESTER, N.Y., Apr 16, 2010 (BUSINESS WIRE) — Print service providers and marketers understand the power and profit that come from personalized marketing campaigns but estimating an expected return on investment (ROI) can be difficult. New software from Xerox Corporation (XRX 10.32, -0.17, -1.62%) makes it easy to measure the effectiveness of transpromotional and direct-mail [...]

tagged in Direct Marketing, Print, Print Buying, Print On Demand, Printing, Printing press, Publishing and Printing, ROI, Tools, transPromo, Trends, wide format

Print is not Dead, but Most of the Magazine Industry will be Digital in 2020

16th April 2010 by Deborah Corn under Buyers, Digital Print, Printers, Publishing, Trends

There is a new research report released by the analysts at mediaIDEAS, (disclosure: I am a full working partner,) that answers the ever-asked question, is print dead? The answer of course is, no, we are neither dead nor dying, but the analysis also suggests a near moment in time when digital revenues will surpass print [...]

tagged in Digital printing, Digital Revolution, Offset printing, Print, Print Buying, Print On Demand, Publishing and Printing, Technology, Trends

False dilemmas and forced choices making you a hypocrite?

16th April 2010 by Deborah Corn under Buyers, Digital Print, Enviroment, Paper, Printers, Tips, Trends

The false dilemma is: “By using paper to print your email or by receiving paper bills you are knowingly degrading the environment, destroying forests and/or killing trees.” The forced choice is: “Eliminate your use of paper or feel like a guilty hypocrite.” In his newest report, Print vs. Digital Media: False Dilemmas and Forced Choices(download the PDF here), Don [...]

tagged in Digital printing, Digital Revolution, Environmentalism, Offset printing, Paper recycling, Print, Print Buying, Printing, Publishing and Printing, Technology, Trends

Report shows U.S. book production flat in 2009

16th April 2010 by Deborah Corn under Printers, Publishing, Trends, Uncategorized

Bowker (New Providence, NJ), the global leader in bibliographic information, today released statistics on U.S. book publishing for 2009, compiled from its Books In Print database. Based on preliminary figures from U.S. publishers, Bowker is projecting that traditional U.S. title output in 2009 was virtually unchanged. Output of new titles and editions dropped less than [...]

tagged in Offset printing, Print, Printing, Printing press, Publishing and Printing, Trends, Web Press

Xerox taking orders for iGen4 220 Perfecting Press

15th April 2010 by Deborah Corn under Printers, Tools, Uncategorized

Xerox Corp. (Rochester, NY) announces the iGen4 220 Perfecting Press, comprised of two iGen4 110s running in tandem, now is is available worldwide (U.S. list price $1,212,550). Because the engines are integrated inline, the system prints 220 ipm and approaches a monthly print volume of up to seven million impressions. According to Jim Hamilton, group [...]

tagged in Digital printing, equipment, iGen, Printing press, Publishing and Printing, Technology, Tools, transPromo, Xerox

Adobe launches Creative Suite 5

15th April 2010 by Deborah Corn under Digital Print, Printers, Software, Tools, Uncategorized

Adobe has launched the latest version of its Creative Suite software, CS5, which includes enhanced support for the graphic arts industry. Adobe said that the upgrade, which is expected to begin shipping within 30 days, would allow creative professionals to “work faster and with greater precision”. The US-based developer added that the software upgrade incorporates [...]

tagged in Adobe, Computer Design, Design, Digital Design, Graphic Arts, Software