QR codes are slowly making themselves known in mainstream applications, with a prime example being its use in a massive campaign centered around Gulf relief. Activist group Women of the Storm is rallying public support around Gulf restoration through its celebrity-backed Be the One campaign to get signatures for their petition, which states: “I demand [...]
Archives for Trends
What Your Company’s Twitter Account Says About You
Companies large and small have started using Twitter as a way to promote themselves, interact with customers, and handle customer service.Some do it better than others. Of course, how you should run your company’s Twitter account varies widely by the size and type of your company — a small coffee shop will obviously want a different [...]
Online advertising has turned into a good-news story for newspapers. Will it have legs?
Several newspaper publishers have reported solid growth in digital advertising revenue for the second quarter in recent days, helping offset continuing declines in print advertising. The New York Times, for instance, reported 21% growth in digital-ad revenue against a 6% drop in print advertising, keeping total advertising “roughly flat” with the year-earlier quarter. Digital now [...]
Japan Tests Gender-Aware Billboards
Japan is testing a billboard that can tell the difference between male and female faces – and display appropriate ads accordingly. The system is running now in subway stations around Tokyo, CNET writes. A consortium of 11 railway companies launched a one-year pilot project to test the signs. Its aim, according to CNET, is to collect [...]
California lawmakers consider license plates that flash ads
Motorists are used to seeing digital billboards that flash ads. But is the California Legislature’s flirtation with license plate ads a bad sign? That’s what some motorists are saying as a state Assembly committee toys with the idea of issuing digital license plates would turn the backs of cars into miniature billboards. Lawmakers are being [...]
SaaS Market Growing by Leaps and Bounds
Businesses’ appetite for on-demand software applications shows no signs of dissipating in the near future, and service-oriented computing will continue to become an even larger percentage of the overall worldwide software market, according to the latest report from IT researcher Gartner. Buoyed by lower startup and maintenance costs compared to on-premises application deployments, as well [...]
Five Production Technologies you Should Know About
The most important aspect of change in the production industry is workflow improvement. The more efficient the workflow, the more time we have to focus on customer service. This efficiency is being accomplished by the evolution of digital workflow systems. In order to implement a fully digital workflow we must embrace key technologies such as [...]
Xplor opens registration for sessions at Graph Expo
Xplor Intl, the electronic document systems association, announces the details of its education program to be hosted at Graph Expo 2010, October 3-6 in Chicago. The Xplor Document University (XDU) program will be held on October 5 and 6, during the show. The sessions are: • White Space and TransPromo – A Profitable Combination • [...]
China Web Ads Are New Frontier
Publicis Groupe SA and Interpublic Group of Cos., hoping to capitalize on projections for fast-paced growth in the country, are now planning to launch digital-ad buying units in China, company executives say. Most large advertising companies, like Publicis, have been investing in China for several years through acquisitions and partnerships—a move that provided a crucial [...]
Postal Service emphasizes value of catalogs to Internet retailers
The US Postal Service is targeting e-commerce merchants with an integrated marketing campaign emphasizing the potential of print catalogs. The effort includes direct mail, webinars, instructional DVDs and web banner ads. The USPS created the campaign internally. The “Getting Started in Catalogs” initiative emphasizes that companies can double online transactions and achieve revenue lifts of [...]
