How does effective print impact consumer purchases? To answer this question, Appleton Coated commissioned a proprietary research study of more than 1,000 high-end, high-minded consumers. The company shares its findings in a new publication, appropriately-titled, “ROI.” Beyond a positive Return On Investment, “ROI” reveals five new I’s in ROI: Inspiration, Impact, Interaction, Involvement and Integration. [...]
Archives for Print
Binding Industries of America Announces Product of Excellence Winners
The Binding Industries Association (BIA) has announced the 2010 Product of Excellence Awards (POE) winners. From around the world, binding companies submitted their finest and technically flawless work to the competition. The POE award is considered by many to be the highest honors in the binding industry and winners are acknowledged as a shining example [...]
Océ Phantom Code pushes publishing to new horizons
This invisible ink technology provides added value to printed publications where information required to track and trace items with orders is greatly enhanced and where information cannot normally be viewed on a book cover
Printers Becoming Media Advisors to Print Buyers is a Growth Opportunity
By Margie Dana for PIWorld.com… Like everyone else in this field, I’m wondering what the printing industry will look like in 10 years. Heck, I’m thinking it will be quite a bit different in 2015. I’m getting whiplash watching one new media tool after another change the face of doing business — and turning print [...]
Free Download: Graphic Display Professional Magazine
GDPro is dedicated to the European graphic display industry and bringing its readers the features and business information they really want to see. This multilingual (English, French & German) issue includes a roundup of industry intelligence – new product launches, contract wins, market commentary, people news and upcoming events information. Inside you will find a robust [...]
Email marketing ‘primary driver’ for multichannel purchasing
A new study has shown the benefits of email marketing, with the channel emerging as a primary driver for multichannel purchasing when combined with social media. Research carried out by e-Dialog in the Global Email Attitudes Survey showed that targeting a consumer’s inbox is also a powerful way of promoting brand advocacy. It found that [...]
Post office announces 2-cent rate increase
WASHINGTON – The post office wants to increase the price of a stamp by 2 cents to 46 cents starting in January. The agency has been battered by massive losses and declining mail volume and faces a financial crisis. Postal officials announced a wide-ranging series of proposed price increases Tuesday, averaging about 5 percent, and [...]
Expanding the Definition of Print from m-Bossed
For those outside of the printing industry, the definition of printing is limited to books, newspapers, and magazines. Perhaps that is why many outside of this 200 billion dollar industry perceive it as a dying breed at the hands of the digital executioner. Few realize the impact of print in our daily lives, so let’s [...]
India: Digital Media vs Print Media
The total number of people in India that claim to have used the Internet in 2009 is 71 million. That’s according to a recent report conducted by the Internet and Mobile Association of India and market research leader IMRB. The report also suggests that the surge in numbers has been primarily due to the increased [...]
5 Wonderfully Nostalgic Printing Presses
The movable type printing press is widely regarded as one of the most important inventions of all time. Once we were able to communicate ideas to large numbers of people, our collective knowledge grew and civilization took a giant leap forward. Johannes Gutenberg couldn’t have foreseen in the 15th century what a huge impact his [...]
