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<channel>
	<title>Print Media Centr</title>
	<atom:link href="http://printmediacentr.com/feed/" rel="self" type="application/rss+xml" />
	<link>http://printmediacentr.com</link>
	<description>The Printerverse and Beyond</description>
	<lastBuildDate>Thu, 17 May 2012 17:04:43 +0000</lastBuildDate>
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		<title>Infographic: E-Books in America</title>
		<link>http://printmediacentr.com/2012/05/infographic-e-books-in-america/</link>
		<comments>http://printmediacentr.com/2012/05/infographic-e-books-in-america/#comments</comments>
		<pubDate>Thu, 17 May 2012 17:04:43 +0000</pubDate>
		<dc:creator>Deborah Corn</dc:creator>
				<category><![CDATA[E-Books]]></category>
		<category><![CDATA[Education]]></category>
		<category><![CDATA[Infographic]]></category>
		<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Print & Digital]]></category>
		<category><![CDATA[Publishing]]></category>
		<category><![CDATA[Tablets]]></category>
		<category><![CDATA[Tips]]></category>
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		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Digital Revolution]]></category>
		<category><![CDATA[ebooks]]></category>
		<category><![CDATA[electronic media]]></category>
		<category><![CDATA[Electronic Publishing]]></category>
		<category><![CDATA[epublishing]]></category>
		<category><![CDATA[print production]]></category>
		<category><![CDATA[Publishing and Printing]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://printmediacentr.com/?p=14452</guid>
		<description><![CDATA[I rarely consider myself a traditionalist, but when it comes to books I do prefer mine the old fashion way, or so I thought. Im not questioning the ink on paper part, Im questioning my thought that my preference is old fashioned &#8211; aka out of date, not cool etc.  Have I been e-brainwashed to [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://printmediacentr.com/wp-content/uploads/2012/05/brainwash.jpg"><img class="alignleft size-full wp-image-14455" style="margin-left: 0px; margin-right: 25px;" title="brainwash" src="http://printmediacentr.com/wp-content/uploads/2012/05/brainwash.jpg" alt="" width="171" height="201" /></a>I rarely consider myself a traditionalist, but when it comes to books I do prefer mine the old fashion way, or so I thought. Im not questioning the ink on paper part, Im questioning my thought that my preference is old fashioned &#8211; aka out of date, not cool etc.  Have I been e-brainwashed to believe if it doesnt come on a tablet it&#8217;s as antiquated as I must be? ACK, I think so.</p>
<p>I am putting down the e-Kool-Aid, reaching for my car keys and proudly driving over to a book store (there are a few left here). I will roam the aisles searching for my summer read, admiring cover art and in-store displays along the way. I will put my book, protected in its bag, somewhere safe until I am ready to attack it, and anticipate the moment when I can crack it open and get lost in the pages. That isnt old-fashioned, it&#8217;s a ritual, and one that connects me to the book in a way a download will never replace&#8230; and seems Im not alone.</p>
<h3>E-Books in America [infographic]</h3>
<p><span style="color: #666666; font-family: Arial, Arial, Helvetica, sans-serif; font-size: 10px; text-transform: uppercase; background-color: #ffffff;">BY </span><a href="http://dailyinfographic.com/author/diegomartinez" target="_blank"><span style="color: #666666; font-family: Arial, Arial, Helvetica, sans-serif; font-size: xx-small;"><span style="text-transform: uppercase; background-color: #ffffff;">DIEGO MARTINEZ-MONCADA</span></span><span style="color: #666666; font-family: Arial, Arial, Helvetica, sans-serif; font-size: 10px; text-transform: uppercase; background-color: #ffffff;"> </span></a></p>
<p>E-Books, are they as popular as we thought they would become? Well yes and no, while they are not quite as popular as printed books at the moment. They are becoming more and more popular with 17% of Americans having read an e-book before the 2011 holidays and 21% after. While not a staggering stat, it does show people like e-books and more importantly there is growth in popularity.</p>
<p>While printed books remain the top choice for readers those reading e-books with e-content reportedly spend more time reading. With e-content a reader is allowed to get more involved in what they’re reading. Through the simple click of a link an e-book will show you a video or take you to a website full information.</p>
<p>As someone who has used an iPad for my textbooks I have to say I am a fan of the digital medium. It is surprisingly easy to take notes and highlight, something I imagine will only get better after time.</p>
<p>via <a href="http://dailyinfographic.com/e-books-in-america-infographic?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+DailyInfographic+%28Daily+Infographic%29" target="_blank">E-Books in America [infographic]</a>.</p>
<p><a href="http://printmediacentr.com/wp-content/uploads/2012/05/E-Book-Nation-800.png"><img class="aligncenter size-full wp-image-14454" title="E-Book-Nation-800" src="http://printmediacentr.com/wp-content/uploads/2012/05/E-Book-Nation-800.png" alt="" width="640" height="2721" /></a></p>
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		<item>
		<title>The Road to drupa 2012 and More from Pat McGrew M-EDP, CMP – Part 13</title>
		<link>http://printmediacentr.com/2012/05/the-road-to-drupa-2012-and-more-from-pat-mcgrew-m-edp-cmp-part-13/</link>
		<comments>http://printmediacentr.com/2012/05/the-road-to-drupa-2012-and-more-from-pat-mcgrew-m-edp-cmp-part-13/#comments</comments>
		<pubDate>Wed, 16 May 2012 19:21:56 +0000</pubDate>
		<dc:creator>Deborah Corn</dc:creator>
				<category><![CDATA[Education]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Print & Digital]]></category>
		<category><![CDATA[Print Services]]></category>
		<category><![CDATA[Tips]]></category>
		<category><![CDATA[Tools]]></category>
		<category><![CDATA[Training]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Digital Print]]></category>
		<category><![CDATA[drupa]]></category>
		<category><![CDATA[mobile media]]></category>
		<category><![CDATA[Print]]></category>
		<category><![CDATA[print media]]></category>
		<category><![CDATA[print production]]></category>
		<category><![CDATA[Trade Show]]></category>

		<guid isPermaLink="false">http://printmediacentr.com/?p=14450</guid>
		<description><![CDATA[Our amazing reporter leaves us with some thoughts and take-ways from drupa 2012&#8230;]]></description>
			<content:encoded><![CDATA[<p>Our amazing reporter leaves us with some thoughts and take-ways from drupa 2012&#8230;<br />
<iframe width="640" height="480" src="http://www.youtube.com/embed/yi6Habpffls" frameborder="0" allowfullscreen></iframe></p>
]]></content:encoded>
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		<title>The Road to drupa 2012 and More from Pat McGrew M-EDP, CMP – Part 12</title>
		<link>http://printmediacentr.com/2012/05/the-road-to-drupa-2012-and-more-from-pat-mcgrew-m-edp-cmp-part-12/</link>
		<comments>http://printmediacentr.com/2012/05/the-road-to-drupa-2012-and-more-from-pat-mcgrew-m-edp-cmp-part-12/#comments</comments>
		<pubDate>Wed, 16 May 2012 17:51:26 +0000</pubDate>
		<dc:creator>Deborah Corn</dc:creator>
				<category><![CDATA[Direct Mail]]></category>
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		<category><![CDATA[HP]]></category>
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		<guid isPermaLink="false">http://printmediacentr.com/?p=14447</guid>
		<description><![CDATA[Happy People Cars Starter Kit - We envisioned a Variable Data Print solution that starts a customer on the road to TransPromo, incorporates real Direct Mail marketing, and spans inkjet and Indigo. I think we did it&#8230; here&#8217;s how!]]></description>
			<content:encoded><![CDATA[<p id="watch-headline-title">Happy People Cars Starter Kit - We envisioned a Variable Data Print solution that starts a customer on the road to TransPromo, incorporates real Direct Mail marketing, and spans inkjet and Indigo. I think we did it&#8230; here&#8217;s how!</p>
<p><iframe width="640" height="480" src="http://www.youtube.com/embed/QO96vZctIu4" frameborder="0" allowfullscreen></iframe></p>
]]></content:encoded>
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		<title>2011 Women in Graphic Communication Research Study Results are IN!</title>
		<link>http://printmediacentr.com/2012/05/2011-women-in-graphic-communication-research-study-results-are-in/</link>
		<comments>http://printmediacentr.com/2012/05/2011-women-in-graphic-communication-research-study-results-are-in/#comments</comments>
		<pubDate>Mon, 14 May 2012 21:37:22 +0000</pubDate>
		<dc:creator>Deborah Corn</dc:creator>
				<category><![CDATA[Education]]></category>
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		<category><![CDATA[graphic communications]]></category>
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		<category><![CDATA[RIT]]></category>

		<guid isPermaLink="false">http://printmediacentr.com/?p=14425</guid>
		<description><![CDATA[Back in November of 2011 I received a request to help Dr. Twyla J. Cummings, Associate Dean and Professor, College of Imaging Arts and Sciences at Rochester Institute of Technology round up some participation in this study aimed at determining how women are positioned in our industry today. Since you need the study info to understand the context of [...]]]></description>
			<content:encoded><![CDATA[<p>Back in November of 2011 I received a request to help <a href="http://www.linkedin.com/in/cummingstj1" target="_blank">Dr. Twyla J. Cummings</a>, Associate Dean and Professor, College of Imaging Arts and Sciences at Rochester Institute of Technology round up some participation in this study aimed at determining how women are positioned in our industry today. Since you need the study info to understand the context of the results, here it is&#8230;</p>
<p><strong>2011 Women in Graphic Communication Research Study</strong></p>
<p>The outcome of a 2000 RIT Printing Industry Center research study suggested that women made up an integral part of the Graphic Communication industry and would continue to do so.  The researchers of this study suggested that as the industry continued to change and the search for key personnel became more competitive, more women would pursue careers in all areas of Graphic Communication.</p>
<p>The primary objective of this research is to conduct a similar study targeting a larger sample population and to determine how women are positioned in the industry today.  The principal investigator will seek to conduct research with statistical significance which will help validate the trends identified in the 2000 study and assess if they have improved, declined or remained the same. The outcome of this study will contribute to the limited research conducted on this very important subject. Further, it is hoped that the results will be a validation for the women employed in the field of Graphic Communication who face challenges from what continues to be a male-dominated industry.  </p>
<p><strong><a href="http://printmediacentr.com/wp-content/uploads/2012/05/371px-woman-power_emblemsvg.png"><img class="alignleft size-medium wp-image-14434" style="margin-top: 40px; margin-bottom: 40px;" title="woman power" src="http://printmediacentr.com/wp-content/uploads/2012/05/371px-woman-power_emblemsvg-185x300.png" alt="" width="185" height="300" /></a>The Results Are IN!</strong></p>
<p style="text-align: left;">Over the past few months Dr. Cummings has been preparing the comparative results. “Looking into the trends that impact women in the graphic communication industry is of utmost importance to me. In fact not just women in graphic communications, but all professional women.  This is one of the primary areas in which my research has been focused over the past 20 years and I am amazed at how far women have advanced and how far they have not.  From the resulting data of this study it is clear that women are a force to be reckoned with in this industry. For those of you who participated in this research please know that your contribution has been invaluable and I could not have done it without you.  I would like to thank you again for all of your support in this process.  I would like to personally thank Deborah Corn, Chief Operations Officer of the Print Media Center for her unwavering support and for helping me share the research survey and results throughout the industry.  I would not have had such a successful response without her assistance.”</p>
<p><strong>A Few Thanks You&#8217;s Of My Own&#8230;</strong></p>
<p>I would like to thank RIT Grad Student <a href="http://www.linkedin.com/in/colbykibbe" target="_blank">Colby Kibbe</a> for initially contacting me to see if I could help get some participation in this study, Dr. Cummings for her patience as participation grew from a trickle to a steady flow, and also for answering all my emails (lol)&#8230; the fantabulous <a href="http://www.linkedin.com/in/printwithmarybethsmith" target="_blank">Mary Beth Smith</a> who helped get her LinkedIn <a href="http://www.linkedin.com/groups?gid=1969742&amp;mostPopular=&amp;trk=tyah" target="_blank">Girls Who Print</a> Group involved, the awesome women in my LinkedIn <a href="http://www.linkedin.com/groups?gid=107023&amp;trk=hb_side_g" target="_blank">Print Production Professionals Group</a>, and of course to all the women out there who took 5 mins of their time to support this endeavor. </p>
<p><strong>Abstract</strong></p>
<p>In 2000 a research study was conducted to determine the demographic and employment status of women in the Graphic Communication industry.  In 2011 the research surrounding this study was revisited in an effort to compare the results to the earlier study and to determine if there were any significant trend changes over this eleven year span. In a comparison of the key findings from these two research studies we find that the significant changes are:  1) more women in management and senior management positions, 2) a significant increase in the number of women business owners, and 3) an increase in the length of time women have been employed in the industry.  Rationales for these increasing trends could be related to advances in technology, world demographics and the breakdown of some of the barriers to entry women previously faced.</p>
<p>The outcome of this research suggests that women make up an integral part of the Graphic Communication industry and will continue to do so. As the industry continues to change and the search for key personnel becomes more competitive, it is believed that more women will pursue careers in all areas of Graphic Communication.</p>
<p><strong>Download the Results here:</strong></p>
<p><a href="http://printmediacentr.com/wp-content/uploads/2012/05/2011_WomenInCG_Summary1.pdf" target="_blank">2011_WomenInCG_Summary</a></p>
<p>&nbsp;</p>
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		<title>The Road to drupa 2012 and More from Pat McGrew M-EDP, CMP – Part 11</title>
		<link>http://printmediacentr.com/2012/05/the-road-to-drupa-2012-and-more-from-pat-mcgrew-m-edp-cmp-part-11/</link>
		<comments>http://printmediacentr.com/2012/05/the-road-to-drupa-2012-and-more-from-pat-mcgrew-m-edp-cmp-part-11/#comments</comments>
		<pubDate>Mon, 14 May 2012 14:14:40 +0000</pubDate>
		<dc:creator>Deborah Corn</dc:creator>
				<category><![CDATA[Creative]]></category>
		<category><![CDATA[Direct Mail]]></category>
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		<guid isPermaLink="false">http://printmediacentr.com/?p=14422</guid>
		<description><![CDATA[Does your dm have a fan base? Do people post pictures on the web holding your direct mail piece? Customers of Zeb do!]]></description>
			<content:encoded><![CDATA[<p>Does your dm have a fan base? Do people post pictures on the web holding your direct mail piece? Customers of Zeb do!<br />
<iframe width="640" height="480" src="http://www.youtube.com/embed/vHWQhbfTXSw" frameborder="0" allowfullscreen></iframe></p>
]]></content:encoded>
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		<title>The Road to drupa 2012 and More from Pat McGrew M-EDP, CMP – Part 10</title>
		<link>http://printmediacentr.com/2012/05/the-road-to-drupa-2012-and-more-from-pat-mcgrew-m-edp-cmp-part-10/</link>
		<comments>http://printmediacentr.com/2012/05/the-road-to-drupa-2012-and-more-from-pat-mcgrew-m-edp-cmp-part-10/#comments</comments>
		<pubDate>Mon, 14 May 2012 14:07:50 +0000</pubDate>
		<dc:creator>Deborah Corn</dc:creator>
				<category><![CDATA[Design]]></category>
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		<category><![CDATA[color management]]></category>
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		<category><![CDATA[Pantone]]></category>
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		<guid isPermaLink="false">http://printmediacentr.com/?p=14420</guid>
		<description><![CDATA[The Shopping edition! Pat says&#8230; &#8220;It isn&#8217;t all presses and finishing. There is a lot of software, a t-shirt or too, and a really cool color tool!&#8221; Ive actually played around with one of these before and Pat is right, it comes in very handy! Also love the drupa APP &#8211; thanks for sharing that [...]]]></description>
			<content:encoded><![CDATA[<p>The Shopping edition! Pat says&#8230; &#8220;It isn&#8217;t all presses and finishing. There is a lot of software, a t-shirt or too, and a really cool color tool!&#8221; Ive actually played around with one of these before and Pat is right, it comes in very handy! Also love the drupa APP &#8211; thanks for sharing that info Pat.</p>
<p><iframe width="640" height="480" src="http://www.youtube.com/embed/FkRQKh7s0sU" frameborder="0" allowfullscreen></iframe></p>
]]></content:encoded>
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		<title>Video: The Guardian uses &#8220;Three Little Pigs&#8221; to show how print, online and social media intersect</title>
		<link>http://printmediacentr.com/2012/05/video-the-guardian-uses-three-little-pigs-to-show-how-print-online-and-social-media-intersect/</link>
		<comments>http://printmediacentr.com/2012/05/video-the-guardian-uses-three-little-pigs-to-show-how-print-online-and-social-media-intersect/#comments</comments>
		<pubDate>Fri, 11 May 2012 17:11:18 +0000</pubDate>
		<dc:creator>Deborah Corn</dc:creator>
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		<guid isPermaLink="false">http://printmediacentr.com/?p=14416</guid>
		<description><![CDATA[This is quite brilliant &#8211; Black comedy with a spin on a fairy tale, mixed with a poignant message about how quickly print and online worlds collide, mixed with a marketing message that The Guardian has it all covered. A perfect blend of style and substance to enjoy a little 2 min break from the [...]]]></description>
			<content:encoded><![CDATA[<p>This is quite brilliant &#8211; Black comedy with a spin on a fairy tale, mixed with a poignant message about how quickly print and online worlds collide, mixed with a marketing message that The Guardian has it all covered. A perfect blend of style and substance to enjoy a little 2 min break from the real world on a Friday afternoon&#8230;</p>
<p><iframe width="640" height="360" src="http://www.youtube.com/embed/vDGrfhJH1P4" frameborder="0" allowfullscreen></iframe></p>
<p>This advert for the Guardian&#8217;s open journalism, screened for the first time on 29 February 2012, imagines how we might cover the story of the three little pigs in print and online. Follow the story from the paper&#8217;s front page headline, through a social media discussion and finally to an unexpected conclusion</p>
]]></content:encoded>
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		<title>Shape-changing Hot Magic Cup</title>
		<link>http://printmediacentr.com/2012/05/shape-changing-hot-magic-cup/</link>
		<comments>http://printmediacentr.com/2012/05/shape-changing-hot-magic-cup/#comments</comments>
		<pubDate>Fri, 11 May 2012 16:45:31 +0000</pubDate>
		<dc:creator>Deborah Corn</dc:creator>
				<category><![CDATA[Creative]]></category>
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		<guid isPermaLink="false">http://printmediacentr.com/?p=14410</guid>
		<description><![CDATA[From World Packaging News&#8230; Japan - With the Surprise-Eco Container or Hot Magic Cup, consumers need no longer have to cope with the heat from paper cups containing hot liquids scalding their fingers. This seemingly ordinary-looking cup from Tokan Kogyo Co Ltd (part of the Japanese packaging conglomerate, Toyo Seikan Group) automatically changes its outer [...]]]></description>
			<content:encoded><![CDATA[<p>From <a href="http://www.worldpackagingnews.com" target="_blank">World Packaging News</a>&#8230;</p>
<p><a href="http://printmediacentr.com/wp-content/uploads/2012/05/photo-6-Asia_web.jpg"><img class="alignleft size-full wp-image-14412" style="margin-left: 0px; margin-right: 25px; margin-top: 15px; margin-bottom: 15px;" title="photo-6-Asia_web" src="http://printmediacentr.com/wp-content/uploads/2012/05/photo-6-Asia_web.jpg" alt="" width="294" height="194" /></a><strong>Japan -</strong> With the Surprise-Eco Container or Hot Magic Cup, consumers need no longer have to cope with the heat from paper cups containing hot liquids scalding their fingers. This seemingly ordinary-looking cup from Tokan Kogyo Co Ltd (part of the Japanese packaging conglomerate, Toyo Seikan Group) automatically changes its outer layer shape when a thermal insulating layer pops-out when hot liquid, such as coffee or tea, above 85°C is poured into it.</p>
<p>The shape-changing secret of this simple looking paper cup is not magic, but a packaging technology, developed by Tokan Kogyo, featuring a thermal insulation function containing a special heat contraction film lining. When the film comes in contact with heat from the liquid it reacts and shrinks, causing the outer board layer’s die-cut shape to pop out, to creat an insulating barrier from the inner layer in contact with the hot liquid. It also provides a non-slip rib to make the cup easy to grip and hold.</p>
<p>The idea for Hot Magic Cup was borne out of the difficulty consumers face with handling hot paper cups, said Tokan Kogyo, which has a long history of paper cup manufacturing. With changing family lifestyles and increasing paper cups consumption in Japan, the need for a solution was evident. “In today’s Japan, and in the future, we face a changing demographic: low birth rate and longer lifespan,” explained Yuji Nagase, Tokan Kogyo’s General Manager &amp; Group Leader. “As a result, two person family units, comprising just husband and wife are on the increase. This impacts on eating habits.</p>
<p>Continues at:  <a href="http://www.worldpackagingnews.com/2012/04/shape-changing-hot-magic-cup/?goback=%2Egna_107023" target="_blank">Shape-changing Hot Magic Cup : World Packaging News</a>.</p>
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		<title>Behind the scenes of Landa S10 nanographic printing press</title>
		<link>http://printmediacentr.com/2012/05/behine-the-scenes-of-landa-s10-nanographic-printing-press/</link>
		<comments>http://printmediacentr.com/2012/05/behine-the-scenes-of-landa-s10-nanographic-printing-press/#comments</comments>
		<pubDate>Fri, 11 May 2012 14:38:02 +0000</pubDate>
		<dc:creator>Deborah Corn</dc:creator>
				<category><![CDATA[Digital Print]]></category>
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		<guid isPermaLink="false">http://printmediacentr.com/?p=14402</guid>
		<description><![CDATA[This is one of the best videos Ive seen so far explaining in detail (that I can understand since Im not a printer) what this Nano thing is, and can do. Cheers to PrintMonthlyTV &#8211; and check out the rest of their videos from drupa too! Gerry Mulvaney speaks to Padraig McGarrigle about the Landa [...]]]></description>
			<content:encoded><![CDATA[<p>This is one of the best videos Ive seen so far explaining in detail (that I can understand since Im not a printer) what this Nano thing is, and can do. Cheers to <a href="http://www.printmonthlytv.com/" target="_blank">PrintMonthlyTV</a> &#8211; and check out the rest of their videos from drupa too!</p>
<p><object width="640" height="490" data="http://www.printmonthlytv.com/nuevo/player.swf" type="application/x-shockwave-flash"><param name="movie" value="http://www.printmonthlytv.com/nuevo/player.swf"><param name="flashvars" value="config=http://www.printmonthlytv.com/nuevo/econfig.php?key=04a438616ff7bdb3f743"><param name="allowscriptaccess" value="always"><param name="allowfullscreen" value="true"><param value="transparent" name="wmode"><param name="bgcolor" value="#000000"></object>                </p>
<p>Gerry Mulvaney speaks to Padraig McGarrigle about the Landa S10 nanographic press </p>
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		<title>The Road to drupa 2012 and More from Pat McGrew M-EDP, CMP – Part 9</title>
		<link>http://printmediacentr.com/2012/05/the-road-to-drupa-2012-and-more-from-pat-mcgrew-m-edp-cmp-part-9/</link>
		<comments>http://printmediacentr.com/2012/05/the-road-to-drupa-2012-and-more-from-pat-mcgrew-m-edp-cmp-part-9/#comments</comments>
		<pubDate>Thu, 10 May 2012 19:58:07 +0000</pubDate>
		<dc:creator>Deborah Corn</dc:creator>
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		<guid isPermaLink="false">http://printmediacentr.com/?p=14400</guid>
		<description><![CDATA[Pat titled this video &#8220;It takes a village to create a variable data campaign&#8221; and provided this description&#8230; &#8220;Here is the story of a print sample that took two printing technologies, one agency, a fabulous printer, and a lot of support to execute on the vision of a true variable data campaign for drupa.&#8221; And [...]]]></description>
			<content:encoded><![CDATA[<p>Pat titled this video &#8220;It takes a village to create a variable data campaign&#8221; and provided this description&#8230; &#8220;Here is the story of a print sample that took two printing technologies, one agency, a fabulous printer, and a lot of support to execute on the vision of a true variable data campaign for drupa.&#8221;  And she isn&#8217;t kidding about the village/support part btw, listen to the thank you&#8217;s!</p>
<p>My take-away, print by itself can be multichannel &#8211; and Pat will explain how&#8230;</p>
<p><iframe width="640" height="480" src="http://www.youtube.com/embed/emDTmR1qQ1w" frameborder="0" allowfullscreen></iframe></p>
]]></content:encoded>
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