Print Media Centr PRINT LONG AND PROSPER! 2015-01-30T00:44:26Z http://printmediacentr.com/feed/atom/ Deborah Corn <![CDATA[PrintMediaCentr to Feature Interactive Workshop Focused On Online Marketing Strategies For Printshops.]]> http://printmediacentr.com/?p=26364 2015-01-30T00:44:26Z 2015-01-30T00:28:00Z read more →]]> New Pre-Conference Program
Debuts at Xploration® 15

PrintMediaCentr to Feature Interactive Workshop Focused On Online Marketing Strategies For Printshops.

RescueROI_700x100a

Lutz, FL —January 29, 2015—Xplor International, the worldwide electronic document systems association, today announced a new pre-conference program presented by PrintMediaCentr as part of Xploration® 15 being held April 14-16th at the Wyndham Orlando Resort International Drive in Orlando, Florida. The pre-conference program, titled Rescue Your ROI: Online Strategies for Offline Success, will take place April 13, 2015 from 10:00 to 4:00 PM. Attendees can register at: www.cvent.com/d/l4qklv.

Tweet this: @PrintMediaCentr debuts pre-conference workshop focused on marketing strategies for Printers at #Xplor15 http://bit.ly/1BDf5Jp #rescueROI

PrintMediaCentr (PMC) provides topical information and resources to the global print and integrated marketing community. With over 100,000 followers across their channels, PrintMediaCentr has established itself as a major influencer in the industry.

This hands-on, interactive workshop will focus on online marketing strategies for printers to help drive awareness of their business, improve overall customer experience, and improve their ROI.

“This workshop is ideal for print organizations of all sizes looking to embrace best practices in online marketing, improve website traffic, quickly develop and execute campaigns, and implement a social media strategy,” says Deborah Corn of PMC. “Whether you’re an in-plant or commercial shop – in sales, marketing, or management – you will leave armed with the tools and information that you need to begin generating new leads and developing an effective plan sure to help rescue your ROI.”

The program will be presented by Deborah Corn, Joanne Gore, Marketing Director at Avanti, and Trish Witkowski, Chief Folding Fanatic at FoldFactory.com, who will cover messaging, social media, direct marketing, content marketing, and website dos and don’ts to help print shops increase their offline success.

“When Xplor was looking at offering a pre-conference focused on marketing strategies, the first person we thought of was Deborah Corn and Print Media Centr,” says Skip Henk, EDP, President and CEO of Xplor International. “She managed to gather a group of industry experts and put together a great program. Anyone looking to optimize their online marketing, improve web traffic, quickly develop and execute campaigns, or implement a social media strategy can’t miss this six hour event.”

Pricing

Attendance to the pre-conference program, which includes lunch and refreshments, is offered separately from the conference’s Platinum Passport. Registration for Rescue Your ROI: Online Strategies for Offline Success can be purchased separately for $100.00 USD.

This PMC workshop is being sponsored in part by Avanti (www.avantisystems.com) and Dex Imaging (www.deximaging.com).

About Xploration® 15

Xploration® 15 is the perfect blend of internationally-recognized education and networking events tailored to meet the business and personal needs of document and customer communication professionals. Registration to the three-day event includes access to 60+ educational sessions, panels, keynotes, general sessions, evening events, meals, and more. For more information, or to register, please visit: www.cvent.com/d/l4qklv 

About Xplor International

Xplor International is a worldwide, not-for-profit professional association that consists of thousands of users and suppliers of the products and services that create, modify and deliver customized information using a wide variety of document technologies. The association provides educational products and programs for its members and the industry at large through conferences, meetings and annual events. Xplor International has its worldwide headquarters in Lutz, Florida with affiliated offices around the world. Further information is available at www.xplor.org.

Facebook: https://www.facebook.com/XplorInternational
Twitter: @Xplor_Int http://twitter.com/Xplor_int

Chad Henk Xplor International
(813) 949-6170 chad@xplor.org

About Print Media Center

PrintMediaCentr.com provides topical information and resources to the global Print & Integrated Marketing community, with some fun in the mix! We engage with the largest global on-line Print and Integrated Marketing community through our site, social media channels, and weekly Twitter #PrintChat Wednesdays at 4PM ET. Connect with us to create customized promotions that generate leads and create awareness with our influential audience for your business, organization, events, product launches, services and more!

Twitter: @PrintMediaCentr
Facebook: www.facebook.com/printmediacentr

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Deborah Corn <![CDATA[The Future Is Yours at the 2015 BIA Annual Conference]]> http://printmediacentr.com/?p=26356 2015-01-29T16:28:37Z 2015-01-29T16:28:37Z read more →]]> BIA Conference

Pittsburgh, Pennsylvania, January 29, 2015 — The 2015 BIA Conference, presented by Printing Industries of America, is designed for any post press operations including, binderies, graphic finishers, and custom loose-leaf manufacturers looking to network with industry peers, brainstorm ideas about operating techniques, gain advanced knowledge from leading-edge speakers, and connect with top suppliers and industry experts. The 2015 conference will be held May 18–20, 2015, at the Minneapolis Marriott City Center in Minneapolis, MN.

Co-locating with the 2015 Print Leadership Summit, the binding community will come together with printers to exchange ideas and shape the future of the graphic arts industry. All attendees will have the opportunity to attend the main stage conference keynote sessions and breakout track sessions focused on BIA, Leadership, and Sales & Marketing, including:

Customizing Marketing Strategies for Binders and Finishers in A Social Media Environment
Corey Perlman, Social Media Speaker and Consultant

The Market for Value-Added Finishing
Daniel Dejan, North American ETC Print & Creative Manager, Sappi Fine Paper

Succession Planning for the Future of Your Company
Paul Reilly, Partner, New Direction Partners

Complaint Handling That Results in Satisfied Customers
Patty Meyer, Senior Manager of Training and Development, Behr Process Corporation

Details surrounding the highly anticipated Plant Tours and additional conference information, including the 2015 BIA Conference Brochure will be added to www.printing.org/biaconference as they become available. Save $100 when registering before the Early-Bird Deadline of March 13!

Take advantage of this great opportunity to meet customers and peers to exchange ideas that grow your company. Registration will open in mid-February.

Contact Elise Sturgess, Manager, BIA, at 800-910-4283, ext. 713 with any questions surrounding this year’s conference.

 

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Deborah Corn <![CDATA[Vantablack: The Blackest Black Ever Made!]]> http://printmediacentr.com/?p=26349 2015-01-28T18:07:28Z 2015-01-28T18:05:22Z read more →]]> Ladies and Gentlemen… from the NY Times Nov 2014… VANTABLACK!  Not sure if there are any ink on paper possibilities… but who knows what the future holds. Seems Vantablack would put the 100% K vs CMYK Black debate to rest as far as how to achieve the blackest black!

Gazing Into the Void

What You Can Do With Vantablack, the Darkest Material Ever Made

Earlier this week, Donald Kaufman, an architectural color specialist, declared that the color for November is black. He may be on to something. Recently, Surrey NanoSystems, a high-tech company near Brighton, England, announced its new invention, Vantablack, which it claims is the blackest black ever seen, or, actually, not seen.

Vantablack, for Vertically Aligned NanoTube Array, is made by “growing” carbon nanotubes on a metal surface. (A nanotube is a billionth of a meter thick, or about the width of three gold atoms.) Light is trapped between the tubes and bounces around until it’s absorbed, so almost no light gets out.

Vantablack has enthralled not just the tech world but also artists and architects. Ben Jensen, 48, a founder and the chief technology officer of Surrey NanoSystems, spoke by telephone from his laboratory in Newhaven, England, about the material’s applications and why it might not be quite right for your home. (This interview has been edited and condensed.)

A test sample of Vantablack Credit: Surrey NanoSystems


Q. Why are people so excited about Vantablack?

The coating reflects so little light, three dimensions seem to disappear. When you look at Vantablack on some wrinkled aluminum foil, it looks like a black, flat, featureless void, even with your eyes right up to it. That and the fact that it’s the darkest material ever created.

How did all this start?

Growing carbon nanotubes isn’t new. But typically they’ve been grown at a very high temperature: 750 degrees centigrade. That would destroy most underlying materials, so they grew them on things like silicon, diamond and sapphire, which can stand high temperatures. We’re building on work to grow nanotubes at a lower temperature for microelectronics.

What’s special about carbon nanotubes?

It’s almost like an alien material from “Star Trek.” Imagine a drinking straw, closed at one end, with a wall one-atom thick. This straw is one-ten-thousandth the diameter of a human hair, but it is 10 times stronger than steel, and 10 times better at conducting heat than copper. It’s been known to exhibit what is called “ballistic transport”; electrons travel through it with almost no resistance. Vantablack packs billions of these straws together.

What are some of its uses?

Ultrablack coatings, wiring in microchips, enhancing the strength of components in the aerospace industry, touch screens, ultralight wiring, to name a few.

But it’s captured people’s imaginations so much, everyone wants to use it: Architects want to create unique optical effects in a building, and to absorb heat and put it out.

It’s been announced that the artist Sir Anish Kapoor will be using Vantablack as well.

He has an amazing ability to see things that other people don’t, and he’s famous for his work in reflections and voids. We never imagined we would be involved with something like that, but his ideas are infectious, and my research scientists love that their work could be used this way. Right now we’re restricted to various sizes, but we’re planning on going large, room-size, even building-size.

So, if someone walked into a room completely lined in Vantablack, what would it be like?

If there was a light, it would be eerie, like seeing a bulb hanging in free space. You could see another person, but you couldn’t perceive the size, shape or depth of the space about you. You couldn’t see the floor. It would be totally disorienting. I’m sure you wouldn’t want to stay there.

If a Vantablack vase were filled with flowers?

You’d see the silhouette of the vase, but you couldn’t see anything in the third dimension, except the flowers, of course.

If you had a circle of Vantablack on your forehead?

You’d look like you had a hole in your head.

Some of the tech blogs have speculated about invisible airplanes.

When I read about making black ninja suits and black aircraft, I just laugh. It’s not a reasonable application.

So a middle-aged woman’s dream that a little Vantablack dress would make her disappear except for her head and hands is out of the question?

I think the question should be, why would she want a dress that makes her look two-dimensional?­

Correction: November 13, 2014
The introduction to the Q&A column last Thursday, about the development of a new material called Vantablack, referred incorrectly to the prefix “nano.” It means the billionth part; it is not one-billionth of a meter, which is a nanometer.
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Ben Rutter <![CDATA[Colorfully Printed Menus Upsell High Ticket Items to Hungry Teens]]> http://printmediacentr.com/?p=26243 2015-01-28T16:03:03Z 2015-01-28T16:03:03Z read more →]]> Restaurants can sell more with small, high quality photo menus geared to young buyers

by Ben Rutter, Teen on The Street

DRINKSYou haven’t felt the power of print until you’ve tried to wipe away a drop of water on a menu and realized it’s a realistic detail on a well-printed photograph. Yes, that colorful blended fruit drink (with drops of condensation on it) is a big money item for the restaurant…and print is going to help it sell.

Contrary to popular belief, print holds significant power in the influence over what teens choose to buy, especially in the case of food.

A well-printed mini menu that stays on the table – whose sole existence is to peddle to an individual waiting to order – can be the reason the bill nearly doubles from the entree price. These specialty menus are where the pricey and luxurious items linger, and, if done right, are the most effective bits of advertising in the restaurant.

Cardstock that feels heavy in the hand of the guest, in addition to high-end photography and a coating to give those items a vibrant and realistic pop, are the subtle nudges a teen customer responds to.

If you’re in the food service business, getting customers through the door is the biggest marketing challenge. But then you need to get them to spend money on your profitable items.

If you make your products look good enough in print – mouth watering, attractive, top quality – that’s pure advertising, and you control it.

The mini menu is always on the table, always in sight and within reach.

In addition, a specialty menu that remains on the table can also promote desserts or take-out items.

Furthermore, a tabletop menu is a soft sell that’s particularly appealing to the teen buyer. The waiter doesn’t have to remember to suggest high ticket items or relentlessly upsell (“do you want fries with that?).

Now, I’m not saying human contact always fails with the teen market, and thus all contact and marketing should be printed. However, print should be a key player in a restaurant where hungry teens spend time and socialize.

The solid, tactile experience of a printed menu or specialty promotional piece that looks delicious and inspires a purchase, well, that’s truly the power of print.

BenRutter_printmediacentr High schooler Ben Rutter is Print Media Centr’s Teen on the Street. He has grown up around the printing industry and appreciates well-executed print collateral. You can find him staging print pieces for judging and display at PrintROCKS!, an annual printing competition held by Pacific Printing and Imaging Association.

 

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Deborah Corn <![CDATA[‘World’s First’ Self-Destructing Book Comes With A 24-Hour Countdown Timer]]> http://printmediacentr.com/?p=26343 2015-01-23T15:18:26Z 2015-01-23T15:18:26Z read more →]]> This coolness comes from Design Taxi:

Self_Destructing Book

US author James Patterson has released a book that would self-destruct at the end of a stipulated time frame.

Patterson told Mashable that “Publishing, in my opinion, needs to get out there competing with everything else in the world—movies, television, etc. etc.”, so he partnered with creative agency Mother to come up with this unique marketing stunt for his latest book, titledPrivate Vegas.

The first thousand readers will get the opportunity to download a free digital copy of the book, which will vanish after 24 hours. He is also selling one copy of the self-destructing book for US $294,038, which includes a private trip and a five-course meal with the author.

The book comes with a countdown clock at the top of the screen, which will start to ticking when the first page is swiped open. It is designed to create a thrilling reading experience, which readers can also keep track and “steal time” from other readers.

Watch the promotional video below to find out more.

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Deborah Corn <![CDATA[The 2015 CMYK Manifesto: Invest In The Future Of Print]]> http://printmediacentr.com/?p=26319 2015-01-22T18:06:36Z 2015-01-20T14:20:34Z read more →]]> manifesto

The Following Topics Are Over And Done With For 2015!

MSP/PSP… WTF! Enough already. No acronym is going to change the perception of what you do if you have presses in the building. Printing is NOT a dirty word! If you think it is by all means change your company name and help your competition – aka Printers – with their SEO in the process! And please spare us the press releases and “the MSP spin” because pssst… between us… I don’t think you even buy it.

Selling The STATS! Speaking of buying things, when is the last time you sold work, or created a customer using a STAT? How much money is the industry spending on research and materials to “convince” people print is relevant?!? It’s a big business. “Thanks for supporting us” – says everyone cashing checks while playing on our occupational fears and promoting themselves. I am not claiming ALL data is irrelevant, I am simply asking how much of it is truly valuable?

Buyers ONLY Buy On PRICE! You know what, some do. And you know what, some don’t. And the kicker, it’s Printers who have created the situation by competing on price with each other. In the absence of anything more VALUABLE on the table, most everyone chooses on price – whether it’s because you are doing your job and saving your company and clients money on their marketing materials, or deciding where to get your gas. If you think this is the reason you aren’t making sales – run, don’t walk, to the nearest exit.

You! Yep, 2015 is no longer about you so get ready to go cold turkey. Look to the consumer world for marking strategy and you will see a shift underway from brand messaging being about the brands, to being about their customers. Brands will market by sharing customer stories and experiences with their products and services, and create cross-channel communities where people can come together with others “like them.” Now take that, and apply it to your messaging, marketing and content… everywhere!

Bait And Switchery! Whether it’s a completely unrelated post title, a click inducing social share, or an email with a RE: subject line – the expression “one and done” applies here. You may trick me to look, but consider the last paragraph if that is your goal because the story I am going to tell about YOU, you deserve.

Skipping Steps! After years of working in ad agency Traffic, my default setting is to get from A to B in the most effective and efficient way possible… but cheating isn’t an option. All those social followers/likes you bought are empty accounts adding no value to the community, or your business. Nothing more unsocial then that! #BeReal

Pitfall_screenshot

The Mission For 2015: Invest In The Future of Print

Growing up in the Age of Asteroids (and Millipede! and Ms Pac Man! etc), I am a sucker for arcade games. A few weeks ago I saw Pitfall in the Apple Store and it’s my current addiction. The game is pretty simple and requires navigating obstacles that pop up in your path while the Indiana Jones-like character runs to escape a volcanic eruption. The further you move along, the faster he runs while you jump, slide, ride, duck, and whip anything in your path.

I found myself stuck navigating a quick series of obstacles. It was repetitive, so after many tries I knew the sequence but my thoughts of jump, duck, go left, jump, slide, slide, duck, weren’t translating to my fingers quick enough. By accident I found the solution… don’t focus on the obstacle right in front of me, look beyond it to the next one. Doing that allowed me to be prepared for what was coming and eliminated having to react to it. Keeping my eye on what was ahead, kept me alive.

That strategy needs to become your mission in 2015. It’s time to look ahead, get prepared, and control your destiny. Investment is key to the future of print, and the key to yours. Here are a few things to invest in starting this year:

Invest In Education! This topic is a repeat from my 2014 CMYK Manifesto, but without it we stand still and fester. Seek out events, educational opportunities and create a culture of learning within your company. The industry is moving too fast and knowledge is the ultimate power in the information age. Don’t get left behind.

Invest In Your Customers! The future of your business is tied to mobile devices. Get input from your customers, and develop an app that will help them stay connected to their work wherever they are, whenever they want.

Invest In Your Capabilities! Your next big move needs to include a serious purchase that will open new doors. Think of growing market/consumer needs for customization and personalization. Think of opportunities in labels, packaging, and wide-format. Think of inkjet and digital printing. Think of short-run bookmaking. Think of Scodix (sorry, I can’t help myself!) and equipment to add cool-factor and additional value to everything you print. Get educated and get that new machine on your floor as quickly as you can make it happen.

Invest In Partners! If you can’t do it, partner with someone who can. Because if you can’t do it, I will hire someone else who can. Customers like one-stop shopping. Why get left out?

Invest In Your Communications! Go and ask ten 20-somethings how THEY would prefer to communicate with a business they did business with, and don’t be surprised if email doesn’t make the list. Get your social media groundwork underway. Enter new channels and amp up your presence with valuable contributions to the community. It takes TIME to do it right!

Invest In The Industry! As I stated in this post: Innovation, Personalization And The Cloud + More Predictions For Print In 2015 – Print and Paper are already in the line of “environmental” fire, and will be even more in 2015. Help Two Sides (select the country that applies to you) on their mission to end “go green, go paperless” greenwashing by joining as a member for as little as $250 for the year. “Click. Share. Bust Some Myths” as often as you can through your channels… we are all in this together!

Invest In A NEW Print Story! Print is the most effective information transfer device known to this world. With remarkable industry advancements, ability to incorporate a myriad of marketing technologies and the super adaptable nature of delivery, print IS new media. Leave the traditional talk for AM radio and PBS.

I think 2015 is going to be an amazing year. I’m going to continue with my mission to explore new events… to seek out cool print and share your stories… to boldly blog where no one has blogged before… and hang out with all of you in The Printerverse at GRAPH EXPO!

Print Long and Prosper!

 

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Roberto Blake <![CDATA[Creating Value And Opportunity For Graphic Design in 2015]]> http://printmediacentr.com/?p=26293 2015-01-20T14:19:13Z 2015-01-20T14:17:58Z read more →]]> graphicdesign2015
By Roberto Blake

It’s 2015, and the landscape of graphic design has changed dramatically from how it was even a decade ago. This is not only a matter of new technology, but also a matter of a shift in the direction of advertising and marketing itself. There’s now an emphasis on customer engagement and storytelling in a way that we have not previously seen. There is a greater demand for graphic designers then ever before, but there are also things that have come along that may have devalued the industry, while in some ways expanding opportunity.

Graphic designers today are not only competing locally, they are competing globally, a very daunting prospect for some. Globalization, outsourcing, and crowd sourcing have marginalized many graphic designers and made them fearful of how viable their place in the industry really is.

The market has also become saturated due to the accessibility of graphic design software as well as more affordable computers. There was a point where the exclusivity and lack of access created a sense of job security for graphic designers. But now with solutions like Creative Cloud and even Open Source software that is competitive, more designers can enter the field without cost being a barrier.design_education

Formal design education is also not as highly valued as it once was with the increase in demand driving a results-based evaluation of designers without regard for their educational background. An industry once populated by elites has now found its way to “common ground”.

With this in mind, in order to remain competitive graphic designers have to be able to offer a range of skills and services. Specialists are no longer prized, and the era of large art departments is long gone. Teams and budgets are getting smaller, demanding more versatility and adaptability. While one doesn’t have to be a jack-of-all-trades, one has to be able to offer range or an employer will find someone who can.

The good news is that the industry has more opportunity for a greater number of people than ever before. With the surge in entrepreneurship and the understanding that remote workers can be a boon for their employers rather than a liability, the field has opened dramatically. Social media has also changed the way the graphic designers can gain recognition and reach out to prospective clients or employers.

Freelance graphic designers are also seeing their value recognized in a way it hasn’t been up until now. While agencies and design boutiques are finding their margins shrinking in some areas, business savvy freelancers are finding an increase in demand for their services both from individual clients and from companies that don’t want an on staff designer but still take their branding seriously.

If you’re a graphic designer reading this we’d like to know your thoughts on what the year 2015 holds for the graphic design industry. What do you see happening in the world of graphic design going forward and what has changed for you personally as a designer ? Let us know in the comments section below!

Roberto BlakeRoberto_Blake_PrintMediaCentr  is a Graphic Designer who runs his own one man Design Studio, focusing on Brand Development and Advertising. Roberto has experience in design for print, web and multimedia and has worked on out of home campaigns including billboards featured in Times Square. He is a monthly contributor to Print Media Centr’s News From The Printerverse, and a frequent participant in #PrintChat on Twitter. He is also a contributor for publications such as Print Magazine and How Design and has had work featured in Advanced Photoshop Magazine. Roberto is extremely active in social media, producing multiple YouTube videos each week to assist designers and other creative professionals through advice and tutorials.

Connect with Roberto: robertoblake.com / @robertoblake / email: rblake@robertoblake.com

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Kelly Mallozzi <![CDATA[Want To Fall In Love With Your Job Again? Act Like A Rookie.]]> http://printmediacentr.com/?p=26284 2015-01-20T14:16:42Z 2015-01-20T14:16:23Z read more →]]> loveyourjob

By Kelly Mallozzi

Are any of you out there old enough to remember the awesome song You Don’t Bring Me Flowers with Barbara Streisand and Neil Diamond? Check out the 70’s fashions and fabulousness here:

Sound familiar? Is that how you’re feeling about your job, at least a little? If you’re trying to find that loving feeling for printing, try to put yourself in the way back machine to when you were just getting started. Here are some things that rookies do that just might help you fall in love all over again.

1. Immerse yourself – when you were a rookie, you showed up early, you stayed late, and you yapped around the heels of the pressman until he begged you to give him a break. Kick it old school and pay a visit to your pressroom and ask a few questions – who knows? There might be something going on back there that you need to know. If nothing else, you might get a good new dirty joke out of it.

ABC

2. Hammer the Phones – you need to pretend like it’s Glengarry Glen Ross and you just got your hands on the new leads. Call everyone. Call people you haven’t talked to in ten years. Call your neighbor and ask him out for coffee. It’s time to cultivate a garden of referrals and breathe some new life into some old clients, prospects or former customers. And take every meeting. Break your expense account at Starbucks.

3. Remember that it’s easier to ask for forgiveness than permission. Have an idea? Act on it. Want to try a new marketing promotion? Sell it to your boss. Act as if no one will ever say no to you and that is no such thing as a bad idea or a stupid question.

Because you have nothing to lose. And everything to gain. Welcome to the printing industry, rookie. We’re glad you’re here.

KellyMallozzi_PrintMediaCentrKelly Mallozzi will contribute to the PMC as often as her life and four small children will allow, which will be at least once a year.  As a sales and marketing coach and consultant at Success In Print, Kelly advocates for graphic arts companies to start a revolution and fight to keep print relevant.  She may be irreverent, but what she lacks in convention, she makes up for in smart-assery.

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Sandy Hubbard <![CDATA[7 Ideas for Freshening Up Your Email Newsletter in 2015]]> http://printmediacentr.com/?p=26239 2015-01-20T14:15:16Z 2015-01-20T14:15:16Z read more →]]> freshen-up-in-2015_printmediacentr

“Printers! Use Your Newsletters to Showcase the Best in Functionality and Design”

Publications tend to choose a format and stick with it. They lock in their grids, headers, colors, type choices and design elements, and then they hunker down.

“Sameness” signals to readers that a publication is professional, solid and trustworthy.

Daily newspapers, for example, hang onto outdated layouts because their brand is so tied to their look. If they are sold from crowded newsstands, publications rely on their distinct look to help them be recognized in a nano-second.

How about email newsletters?

Do they need to retain a certain look so the recipient will recognize the brand or trust the sender?

No, not based on what I’ve seen in client campaigns.

From my experience, your “From” address and subject line will get your email opened. After that, there needs to be a few recognizable elements that carry through from month to month.

It’s not necessary to have the same template with the same sections until the end of time.

Printers and publishers should showcase the best in design and functionality with their newsletters. Be a design leader and influence customers with your own fresh inspiration, whether in print or digital!

How often should you redesign?

I try to introduce major design changes for my clients every 6 months.

Six months! How can that be?

Readers get tired of looking at your newsletters. They can’t keep track of which of your emails they’ve read and which they haven’t. So, unless they are enamored of your raw content and the influence of your authors, they will abandon your emails after about 10 opens unless something different happens.

newsletter_fatigue

I call it “newsletter fatigue.”

Here are 7 ways to freshen the look of your email newsletter while maintaining enough continuity and branding so your readers won’t be confused:

  1. Build a flat template that looks good on phones and tablets. Use Litmus (https://litmus.com/blog/) or a similar service to test how responsive designs will look on various devices.
  2. Choose a new, eye-popping accent color for buttons, offers, and design elements.
  3. Entice readers with compelling summaries if you’re going to link to full articles.
  4. Make sure you’re using current social buttons.
  5. Remove distracting backgrounds.
  6. Can the canned art and shoot your own natural looking photos that are right-sized for fast loading.
  7. Simplify everything!

Finally, be sure you’re tracking your opens, click throughs and conversions so you can start seeing the difference a fresh look will make!

sandy_hubbard_printmediacentr Sandy Hubbard consults with printers and publishers who are in extreme growth mode. She favors email newsletters as a highly effective tool in integrated marketing programs. You can find Sandy each Wednesday at 4 pm ET on Twitter, assisting Deborah Corn with Print Media Centr’s popular #PrintChat.  

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Chloe Mahendra-Fuji <![CDATA[Welcome To The 2015 World Of Print!]]> http://printmediacentr.com/?p=26252 2015-01-20T14:13:47Z 2015-01-20T14:13:47Z read more →]]> Print2015_printmediacentr

By Chloe Mahendra-Fuji, Print Diva

Hi! I’m Chloe, and love to watch how people communicate in print. There are so many things you can do with print that it’s sometimes hard to realize that there are still new ideas being realized with technology that involves putting marks on paper. Much of my work involves digital printing, so you might think it’s boring. But, recently I have seen some things that are just amazing communication pieces that I want to share.

Do you ever do newsletters or magazines? Many of my clients create them as information pieces, loyalty communications or for their big events. I’ve seen all types, from those produced on the office photocopier to the slick productions that rival Vogue. Recently, in different parts of the world, I’ve seen an interesting set of alternatives! What about using a digitally printed newspaper for your next event?

newspaper

Newspaper, you ask? On ugly newsprint? Actually, no! I’ve seen some examples in Europe at shows that are really interesting. They are sometimes on whiter newsprint, sometimes on better quality paper, but the format is usually tabloid size. The content is sometimes written in a true “news style” and at other times it takes a breezier approach. There is usually an agency involved for copywriting, but the best examples are the ones that use some data and create a relevant communication organ that goes beyond what you can do with static, offset printing.

The pieces I have seen are using a variety of digital printing technologies. Some use toner-based printing technologies, but more often they are using high-speed inkjet machines. The cost is appropriate, the technology works well with newsprint, and it turns out that people like newspapers! Even though daily newspapers around the world are under pressure, the format of a newspaper is portable, easy to read and provides options for adding advertising, adding educational and promotional content, and even including QR Codes or Augmented Reality links to expand the communication opportunities.

magazine

Magazines, short run and customized, are an equally attractive option that is popping up in many different places around the world. From the Sundance Film Festival catalog to targeted association magazines, a lot of companies are catching on to the idea. The idea of corporate magazines or store magazines is not new; what is new and innovative is the idea of using a magazine format combined with segmentation and targeting to create a better experience for the ones who use it.  I was out online and found a great reference from the agency called Head Office.

Take a look at this video to see a cool way to use a magazine – I think you’ll get some ideas! Who knew that high-speed inkjet could change brand communication?

I’m still trolling the world looking for cool stuff for my clients. I know there is more out there because I am a Print Diva! I’ll share more next month!

ChloeChloe Mahendra-Fuji practices the fine arts of design critique, content creation and editing, and communication consulting. She has decades of experience working in online content delivery, print delivery, and content development. Chloe is also a gossip maven. Send your rumors and back channel notes to ChloePrintDiva@gmail.com. She says, “Have you guessed? CMF is my AKA! You’re safe with me!” 

Connect with Chloe on Twitter: @ChloePrintDiva

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