Readers Choice 2023: Top 10 Posts Picked by The Printerverse

an alien in outer space

The Citizens of the Printerverse have spoken and voted by clicks to pick the top 10 posts shared by Print Media Centr in 2023. These posts are focused on helping the industry elevate and do better in a myriad of ways. From personal to business development, print sales, B2B marketing, the return of drupa, and […]

Cultivating Community Connection: A Marketing Strategy for Generating Local Print Business

a map with a location pointer for local business to business marketing

In the digital age, where screens often dominate communication, it’s easy to overlook the power of local community engagement for a print business. Yet, building strong community connections can be a key driver for generating local print business, organic customer growth, and profits. Here are five ideas to get you started… Understand Your Community Demographic […]

How Featured Snippets Can Improve Your Search Results

a blue image of google featured snippets

Many online platforms aim to keep you on the site as long as possible in the hope that you will eventually click a link in a digital advertisement. Social media platforms do this by entertaining and displaying content that their algorithms predict you’ll spend time engaging with. Facebook, Instagram, and TikTok are masters at this. […]

Top Ten Tips for Email Marketing Best Practices

top 10 tips for email marketing success _ print media centr

Many printing companies rely on email as their primary communications tool for reaching customers and prospects. Generally, email is used more than phone calls and face-to-face meetings combined. But email is hard and it’s getting harder. As old and omnipresent as it is, mail as a medium is untrusted. The reasons are clear: 94% of […]

Have QR Codes Finally Reached Their Glory Days?

Have QR Codes Finally Reached Their Glory Days_print media centr

QR codes have been used by marketers since early 2010. As smartphone adoption increased, phone manufacturers and marketers realized the camera on the phones could be used to scan the codes. The hope was that response rates would increase as consumers find scanning a QR code an easy way to respond to printed advertising. QR […]

Prospect These Verticals Now for 3rd Quarter Success

target these three 3 types of B2B business for print marketing success in 2021

Even with Americans being vaccinated at an astonishing pace, we are not out of the woods regarding businesses reopening and people returning to offices. As a matter of fact, some companies are choosing to give up the brick and mortar and panoramic views from office buildings and continue working virtually as they have for over […]

Setting Communication Goals for 2021 and Beyond

setting communication goals with customers

The year that seemed it would never end, and that most people said was the worst they have ever experienced, is ending. Let’s take a moment to sit with that. Let it wash over you. It’s almost over. And now, it is time to start making plans for 2021 and beyond. Don’t hate me for […]

Try a ‘Hail Mary’ Play for a Happy Holiday Sales Season

take risks to win big with customers and sales

Huddle up Printerverse! We have been inching our way down 2020 to the goal post and the end is in sight. All of our pivoting and re-planning and prospecting has gotten us here. Good job! Now, we can kick and take our chances to score a few immediate sales before time runs out, or we […]

When it Comes to Email Marketing, Set a Date With Customers

calendar based email marketing

Email marketing falls into two basic categories: calendar-based or behavior based. Calendar based emails are sent based on your marketing calendar and are not triggered by a particular behavior. Examples of calendar-based emails include: Email newsletter Marketing campaign leading up to an event or after an event Seasonal promotions and weekly offers Sometimes these emails […]

How to Invest in Marketing for Short and Long Term Results

How to Invest in Marketing

When you or your clients plan how to spend marketing dollars a decision needs to be made whether to spend for short-term results or long-term results. If most, or all, of the marketing budget, is spent on short-term results you’re being reactive and you’ll need to continually spend to get the same results. If investments […]

Five Important Questions To Ask Print Customers About Their Customers

top five questions to ask

In the previous Five Questions That Identify Print Solutions article we discussed the Awareness to Revenue process and ended with a list of questions to ask that help deliver print solutions. Now we’re doing a deep dive on these questions to show how they help solve your client’s problems. These five questions build on each […]

4 Email Marketing Problems Direct Mail Solves for Reaching Customers

Four Email Marketing Problems Solved By Direct Mail

There’s a strange wind blowing. If you, as a direct mail service provider, prepare and put yourself in the right place the wind will be at your back. Consider this: Goldman Sachs Group recently invested $25 million dollars to integrate direct mail into email-based marketing automation platforms. (Source: PR Newswire) MailChimp, a very popular and […]