Can Geofencing and Retargeting Work for Your Print Marketing?
Your prospective print customers are everywhere. And yet they can be so hard to find. Quite a few of them are using your competitors, but some of those users would be better off buying print from you. To generate new leads and new revenue for your print business, consider two digital marketing strategies: geofencing and […]
Marketing Strategy + Execution + Continuous Improvement = Long-Term Profit
Every printing company needs a marketing strategy, but most don’t have one. Strategically and logically combining print-based marketing and digital marketing is critical to achieving efficiency (minimal waste) and effectiveness (maximum ROI). Whether you believe your primary objective is building brand awareness, generating quality leads, strengthening customer retention, or increasing average order value, your ultimate […]
Why Creating a Search-Optimized Print Website Feels So Good
Search Engine Optimization (SEO) feels so good. Why? Because a search-optimized print website can help you meet strangers: qualified print buyers you have never heard of and who possibly have never heard of your printing business. They are ‘qualified’ because they likely have the intent to purchase and proactively contact you to learn more. It’s […]
Increase Search Traffic Using The Pillar Content Model
It takes a lot of content about a topic to increase search traffic results. Google takes several factors into account when deciding how high to rank your website for a particular search, including: Overall website quality The amount of content related to the topic The organization of the content on your website For most content, […]
Should You Send Your Print Customers Newsletters? 5 Ways To Know
Sending print customers newsletters is an idea that has crossed the mind of every print business owner or marketing manager. “We should start sending out newsletters!” Sounds like a good idea, but is it? Here are three reasons not to send newsletters: Newsletters are expensive. If you are going to mail a printed newsletter, you […]
Video (and More!) Marketing Strategies for Your Print Business (Part 2)
People love video marketing. OK, maybe that’s not true for everyone. People love video! Yes, that is true, especially on the internet. Facts: People spend 88% more time on a website that has video. Video generates 1200% more shares than both images and text. By including video in your marketing strategy, you can gain more […]
Video Marketing Strategies for Your Print Business (Part 1)
Video is a marketing tool that print business owners should not ignore. Generally speaking, printers just don’t utilize video to its full potential to build their brand and drive new customer demand. Why? Some think video production is difficult, others think it is expensive, and still others think it doesn’t work for their strategy. Those […]
Best Digital Advertising Strategies for Printers to Reach Targeted Print Buyers
Part 2 of a 2-part series How can your print business reach print buyers by using digital advertising? There’s no shortage of opportunities to spend your money on advertising, but which options are best for your business? In part 1 of this series, we presented the advantages and disadvantages of pay-per-click (PPC) digital advertising. Now […]
Is This the Decade of Branding?
The wide range of marketing skills and talents fall into two categories of people, Marketing Creatives and Marketing Technologists. Marketing creatives include branding specialists, designers, creative directors, content writers, and copywriters. While the creative side of marketing has always been critical, technical and analytical skills became more important with the rise of digital marketing. Digital […]
Should Your Print Business Pay to Advertise with Mark Zuckerberg?
Part 1 of a 2-part series Paid digital advertising is one of the most effective and cost-efficient ways for a print business to reach large targeted audiences of print buyers in a short period of time. Yet for a lot of owners of smaller print businesses, paying to advertise on Google, Facebook, or LinkedIn just […]
Combine the Powers of Digital Printing with Digital Marketing
If you’re like most print service providers, you are trying to grow your business. You want new customers while strengthening the loyalty of your current ones. Beyond those simple goals, you also want to expand your share of your customers’ print wallet by increasing order size, building order frequency, and cross-selling your capabilities portfolio. Overall, […]
How Google’s New Search Results Page Impacts Your Search Performance
Google continually makes changes to search results pages, walking a fine line between providing a good user search experience and increasing search ad revenue. The coveted #1 search position for any particular search term may not even appear above the fold, which is the first screen. You may need to scroll down almost two screens […]
