3 Proactive Plans for Productive Planner Prospecting

how to successfully work with meeting and event planners and win new business

Sometime during 2018 a woman walked up to me in the airport and struck up a light conversation about how often she sees me, and we compared our travel schedules while waiting for our pick-ups to arrive. I easily lost in who travels more, but I certainly consider myself a winner since our conversation turned […]

7 Tips to Grow Your Email Marketing Audience

seven tips to grow your email list

Over the past few months, we’ve discussed calendar based and behavior based email marketing. But there’s a classic chicken or the egg problem… how do you grow your list of emails in the first place? Use email capture forms to transform your website from a digital brochure into a lead generation tool. 1. Create landing […]

When it Comes to Marketing, The “I’s” Have It!

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Individualization is the first of my I’s – the most important part about any relationship in business and life is to recognise the importance of the individual and pay due respect to that status. It’s what the Internet age has brought us, the ability to pick out and highlight that relationship and deploy new ways […]

Take Advantage of the 2017 USPS Emerging and Advanced Technology Promotion

print media centr -USPS-2017-Technology-Promotion

Are you taking advantage of USPS’s Emerging and Advanced Technology promotion? Oh, you are? Well, I’m not talking to you at the moment. Everyone else, we’re calling the “Emerging and Advanced Technology promotion” “EAT” for the rest of this post. Just go with it. Earlier this month, a print pro and I were discussing how […]

Are You Augmenting Your Sales Metrics With Reality?

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Multi-sensory print with holograms. Beacons. Haptics. I’m a sucker for cool experiences enabled by technology. Feed me. Feed my geek. When it comes to marketing and print technology, I never go hungry for long. Perks for writing on Team PMC, and being a #PrintChat regular, include opportunities to make friends with techies and integrated marketing […]

Holograms and Print – An Interview with Scott Manduck of VideoPlusPrint

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I (virtually) met Scott Manduck of Video Plus Print a year or so ago. I was exploring the prospect of using video brochures in a campaign. He noticed my interest and sent me a LinkedIn message. We kept in touch and recently I received an email from his company that included a video of a new […]

Look for ME at GRAPH EXPO!! I Want to Show You to the World!

Graph Expo Badge - print media centr

GRAPH EXPO will bring in 400+ exhibitors to Orlando this year! In previous years I have watched the show as best I could via Twitter feed. This year I am excited to announce that I will be flying to Orlando not just as a show floor visitor, but as a part of the action as […]

Beacon Technology: The Next Wave of Interactive Marketing is Here

Print Media Centr - Radius - scan beacon

When I decided to write a column on recent use and discussion of QR codes, I knew I wanted to follow it with a piece about fresher technology that is used with similar intent. Beacon technology was the first thing that came to mind. I thought of beacons in part because several people I had […]

Will The Resurgence of QR Codes Have Value For Marketers?

AJSological-Snapchat-Snapcode Print Media Centr

This might be the only PMC post about QR Codes in 2016! The undead are ugly. This is certainly true of the shambling “walkers” on the cutting end of Michonne’s blades. But these guys were ugly back when they were alive and popular with marketing departments. We’re talking about QR codes.  Have you noticed chatter and […]

THE PRINTERVERSE TO DELIVER “STELLAR” EXPERIENCE AT #GRAPHEXPO 16

Trending Topical Sessions, Special Events, and Robust Networking Round Out the Interactive Programming in Store for Orlando Show Goers in The Printerverse. Print Media Centr is pleased to announce the Printerverse™ will return to GRAPH EXPO 16, coming to the Orange County Convention Center in Orlando, FL, September 25 – 28, 2016. Here, attendees will […]

#UKvUSA: What Investments Matter to Print Buyers?

Print Media Centr_UK_vs_USA

Welcome to my monthly blogging duel with TEAM UK’s Matthew Parker. If you have been following along you can skip right to the post… and if you are just joining us, here is some background… Matthew and I haven’t always seen eye to eye when it comes to Print Buying. He comes from the UK procurement […]