3 Sweet Reasons To Use Email Plus Print

Remember Reese’s Peanut Butter Cup ads? “Hey! You got peanut butter on my chocolate!” Yum! That’s how I feel about email and print together. Adding email to print (or print to email) magnifies the reader’s experience and improves your marketing success. They really are two great tastes that taste great together. Let’s talk about how to […]

Open Letter To Marketers From An Old Millennial

Dear Marketers, Before I begin, I want to make a confession. I was born on the early side of Generation Y. Having been born in 1983, you might go so far as to say I am on the cusp. Whatever it may be and ignoring for a moment the fact that my step kids think […]

Why Printers Should Stop Telling People What They Do, And Show Them Who They Are

Video may have killed the radio star, but it’s providing longevity for the promotion of print! Mark my words – VIDEO – will be the most important tool for your marketing communications next year. Let’s kick this off with some numbers you can’t ignore… According to Invodo’s Video Statistics: The Marketers Summary 2014 74% of […]

Print To Trend The Planet Through Social Media And #IPD14!

Hear Ye, Hear Ye, Hear Ye… the official countdown to International Print Day has begun and it’s time to start getting prepared! Here is a recap before we move on… The concept: On October 8, 2014, the global on-line print community will join forces and share information about print and integrated marketing through social media, […]

Personalization Is About To Get Real Personal

Not too long ago I wrote a guest blog for Printing Impressions about the Trade Show Road Less Travelled and spoke about my experience attending the Xplor Conference for the first time, and why I keep going back. Having just returned from the 2013 event last week, my conviction that Xplor is a hidden gem […]

Philadelphia Cream Cheese Goes Interactive With #AR #Packaging

Get a schmear of Augmented Reality with your bagel!  Brand loyalty is a wonderful thing. Once consumer trust is established, opportunities to create evangelists for products and services and create new users, can be found even through packaging! I think this is a great example for a few reasons… • Loyal Philly fiends will love […]

Visit PrintMediaCentr At #GOA2013 And Attend for FREE!

PrintMediaCentr brings its action-packed, fun-filled networking zone live to the expo floor. Stop by to see the use of print-based marketing technology – such as iPR, Augmented Reality, and QR Codes; listen to an array of speakers and panels; and more! Co-located with The Expo Theater in booth 371, we will bring designers and production […]

Samsung Tests #NFC Window Shopping in Amsterdam

In October of last year I attended the SGIA Expo in Las Vegas where I was also invited to present an educational session titled “Understanding Today’s Print Buyers.”  The Expo is dedicated to the specialty printing and imaging technology side of things, wide format being the most prevalent, but there was a great mix of […]

No Brainers for Mobile Marketing with QR Codes – From a Teenager!

And now, a few poignant words of advice from Sandy Hubbard’s son… and PMC’s teenaged “man on the street!” No Brainers for Mobile Marketing with QR Codes by guest blogger Ben Rutter   QR codes are not a novelty. They are an established way to tie print material to mobile and online sites. And yet, we […]

Not All Mobile Marketing Solutions Are Equal [Infographic]

With a growing number of consumers searching for products and services on mobile devices, your mobile presence will need to be examined or re-examined to stay in the game for 2013 and beyond. My suggestion is not to jump on the first on the first drop and drag software solution out there, but to work […]

Are You Planning For AppForum13? PODi Provides Some Great Reasons To Check It Out

Last year I attended PODi’s AppForum for the first time. What I found would best be described as a community that worked together to provide education, share experiences as well case studies, all for the greater good of the digital print industry. It’s not often that you attend sessions at Trade Shows where “competing” vendors […]

Print Producers: Make The Best Of Your 525,600 Minutes In 2013

Assuming the Mayans were wrong, in a few short weeks we change the calendars and start a fresh new year with a rejuvenated and hopeful outlook for things to come. Here are a few things Im anticipating, examining, and planning to immerse myself in during the next 365 days. Technology is moving so fast and […]