The Magic of Workflow Management in Your Workflow

Workflow Management_Pat McGrew_Print Media Centr

Sometimes workflow gets a bad rap. After all, it takes time to create a strategy for linking all of the pieces together, and time is something that is often in short supply. However, if you do not take the time, things can get messy, inefficient, and expensive. You leave money on the floor, run at […]

Boost Email Open Rates with this One DAM Tweak

Digital asset management saved the day! I was doing the email strategy for a company that markets itself to prosperous high-tech printing companies. Because email open rates are affected by the size of the images in the newsletter, I streamlined their template. I optimized the graphics and layout so the newsletter loads quickly. It’s what […]

Web to Print Solutions Benched by New Tech

Guest Post by Alex Almada, Propago YES, we offer the services to help you, but this post is not about that. This post is about why Marketing Asset Management matters and what you as a printer need to know. Web to print, web2print, or W2P, whatever you call it, they all mean the same. What […]

Partner Pre-Nups Ensure Easy Break-Ups

At a recent #PrintChat I presented questions for the topic of “Moving Mayhem” (see chat questions, stats and replay here) and our discussion centered around print customers moving their work from vendor to vendor, and the process for a professional break-up. With the waft of love hanging rather thick in the air thanks to Valentines […]

Why Printers Should Attend A DAM Conference

I reached out to Henry Stewart to help me find a company that has helped PRINTERS successfully become Digital Asset Management service providers. When they put me in touch with Widen, it was quite a surprise to find out not only do they help Printers, they were a Printer! Widen saw a huge opportunity in the new DAM […]

Upcoming Events And Happenings In The Printerverse And Beyond!

I sent this as a group announcement to my LinkedIn group today, and it’s too packed with awesome event info NOT to share here too! Enjoy! Greetings Print Pro’s! Sorry to intrude on your Sunday but I am thinking you may have a little “quiet” time to read this and do a little clicking today. I will […]

Rights, Reuse, Revenue And The Recap from #DAMNY

by Thaddeus Kubis This blog is provided via Print Media Center and Deborah Corn. Deborah set me up with a press pass for the Henry Stewart Event DAM NY May 1-2, 2014 in NYC, and for that I am thankful – and hopefully you will be too. The Print Media Centr community was also able to follow […]

DAM Equals Dollars For Print

If you follow PMC or my posts with any regularity, you already know my strong belief that “Those who hold the assets, hold the Power!”  When it comes to adding revenue generating services, the easiest place to start is looking at what you have, and if you are a Printer one thing you have in […]

Risking it all for Print

  by Sandy Hubbard When I was a kid, I favored television shows about spies. I loved “Mission Impossible” and “It Takes A Thief.” Central to many of the missions were documents that had to be placed or retrieved. In one memorable “It Takes Thief” episode, microfilm of the incriminating documents was concealed within a […]

PMC's Vendor Spotlight: Ernie Crawford President, Crawford Technologies

I first learned about Crawford Technologies earlier this year at the Xplor International Conference & Vendor Forum in Tampa, FL.  Their software solutions for the Print Industry amazed me. Actually, the entire reality of the technology that goes into Print and especially within the Document/Transpromo segment sort of blew my mind. As a Print Media Buyer, I […]

New service launched to sell surplus cloud computing capacity

A company has launched what it claims to be the world’s first cloud computing marketplace. Toronto-based Enomaly, an Infrastructure-as-a-Service (IaaS) provider, said that the new beta version of its SpotCloud Marketplace Platform provides an easy way for businesses to sell unused cloud capacity. Cloud providers can use SpotCloud to clear out unused capacity and sell […]

2011: The Year of The Cloud

If your marketing strategy has not yet moved onto the cloud, you risk getting left behind. But what is the cloud? And how beneficial really is this skywards migration? Alex Aspinall investigates Cloud technology: a new dawn for marketers? Findings published recently by The Centre for Economics & Business Research reveal that the further adoption of […]