Say YES to Customer Lists from Colleagues Who Are Closing Their Doors
When the magazine I ran for 22 years closed its doors, the owners offered me all the business data and customer lists for free. They were not going to do anything with it, and everything would be purged by the end of the tax year. So I said yes. Saying yes not only gave me […]
Is Your Email Marketing on Life Support? Revive it Now!
Did you take a gap year with your email marketing program? You’re not alone. Printing businesses often launch their email marketing with an ambitious schedule and then settle down to a reasonable pace once they see the discipline it requires. When the program stalls or stops completely, however, that’s bad. From a marketing perspective, your […]
2016: The Year of Automated Relevance
I’ll never forget the first time I sat down with a Fortune 500 company to discuss the idea of implementing hyper-personalized direct mail marketing to the millions of people in their loyalty rewards program. They were the largest advocate for direct mail communications I had ever seen in my brief four years in printing sales, […]
Data, Data Everywhere And Not A… Actually, A Lot to Leverage
We are surrounded by data. In fact, I think I hear my iPhone 6+ buzzing as I write this. As communicators, the question is how much data are you using to develop relevant, engaging and accurate communications? As part of both the printing and marketing industries, it seems like data has been the topic of […]
[Infographic] Printing, Computers, Social Media And The History Of Sales Technology
While print certainly is the reigning champion of technology, and yes, print is a technology, it’s nice to give a little love to our digital friends who have added much value to our professional lives. A few stats Lattice sites worth noting (although they didn’t include references): 43% of companies have acquired a customer through […]
Is it Really All About Data and Analytics?
By German Sacristan Kodak Return On Marketing Investment I keep reading papers and articles that make me feel as if marketing today is only about data analytics. Surely analyzing data is critical but there is more to it than just that. I see marketers making decisions based on the data that they have and failing because is […]
Can Personalized Ads Save Magazines?
Those who HAVE the data, know how to MANAGE and can use it CREATIVELY… will win!!! by Lucia Moses Some Popular Mechanics subscribers got something extra with their November issues. The issue was bundled with an outsert from Hewlett-Packard that greeted them by name and showed a scene specific to their hometown. Inside the issue was a […]
1/1 Interview with Rab Govil CEO Caslon and Naehas, and President of PODi
With the PODi App Forum coming up in January I was eager to speak with Rab and provide you with some more information on the event. Not only did I receive that, but Rab as kind enough to answer a few more questions about digital printing and the industry. At the end of this interview […]
Risking it all for Print
by Sandy Hubbard When I was a kid, I favored television shows about spies. I loved “Mission Impossible” and “It Takes A Thief.” Central to many of the missions were documents that had to be placed or retrieved. In one memorable “It Takes Thief” episode, microfilm of the incriminating documents was concealed within a […]
Infographic: Business Data Breaches
This infographic from Bolt Insurance , designed by Infographic World is visually stunning! It’s one of the best (and possibly the longest) Ive come across in a while. I was so busy enjoying the film noire theme, that I had to go back and actually read the data which is a way more unpleasant experience – […]
Registration Now Open for Xplor Two-Day Program at GRAPH EXPO 2011
“Next Generation of Customer Communications” to Offer 18 Educational Sessions Land O’Lakes, FL – June 21, 2011– Xplor International, the worldwide electronic document systems association, today announced that registration is now open for their two-day program at Graph Expo 2011, the year’s largest graphic communications exhibition and conference in the Americas, September 11-14, 2011 at […]
Conference Tracks for Xplor 2011 – The Breakdown
Pat McGrew M-EDP, CMP Kodak, Co-Conference Chair of the 2011 Xplor International Conference & Vendor Forum in Tampa, FL April 5th-7th, has provided a handy breakdown of the educational tracks: STRATEGIZE: Communication Requirements in a Multi-Channel World Every organization that communicates with its constituents faces a challenging task in a world where customers select their […]