Should You Send Your Print Customers Newsletters? 5 Ways To Know
Sending print customers newsletters is an idea that has crossed the mind of every print business owner or marketing manager. “We should start sending out newsletters!” Sounds like a good idea, but is it? Here are three reasons not to send newsletters: Newsletters are expensive. If you are going to mail a printed newsletter, you […]
Offer Direct Mail Retargeting to Your Clients
Most visitors to come, view one or a few pages, and go away. These website visitors are anonymous – their identities are unknown. For a business-to-business website, it is common for <1% of website visitors to fill out a form and reach out. 3% would be considered a good conversion rate. In the best case, […]
2016: The Year of Automated Relevance
I’ll never forget the first time I sat down with a Fortune 500 company to discuss the idea of implementing hyper-personalized direct mail marketing to the millions of people in their loyalty rewards program. They were the largest advocate for direct mail communications I had ever seen in my brief four years in printing sales, […]
[Infographic] Printing, Computers, Social Media And The History Of Sales Technology
While print certainly is the reigning champion of technology, and yes, print is a technology, it’s nice to give a little love to our digital friends who have added much value to our professional lives. A few stats Lattice sites worth noting (although they didn’t include references): 43% of companies have acquired a customer through […]
Is it Really All About Data and Analytics?
By German Sacristan Kodak Return On Marketing Investment I keep reading papers and articles that make me feel as if marketing today is only about data analytics. Surely analyzing data is critical but there is more to it than just that. I see marketers making decisions based on the data that they have and failing because is […]
Print Producers: Make The Best Of Your 525,600 Minutes In 2013
Assuming the Mayans were wrong, in a few short weeks we change the calendars and start a fresh new year with a rejuvenated and hopeful outlook for things to come. Here are a few things Im anticipating, examining, and planning to immerse myself in during the next 365 days. Technology is moving so fast and […]
RIT Study on VDP Now Available
Jeanette Bredsten is a member of my LinkedIn Group Print Production Professionals and Graduate Student, School of Print Media, at the Rochester Institute of Technology. She, along with Patricia A. Sorce, PH.D, have completed a study on VDP. Jeanette wrote “The survey-based study investigated the amount of personalized print produced by printing companies in Europe, the challenges these printers are facing […]
Customer relationships improve with data integration
Marketers are using more channels than ever before to effectively reach prospects and customers, including mobile, e-mail, the Web, social media, print and more. As the number of marketing channels used to promote our brand, products and services continues to multiply, so does the number of places used to store data about our target audience. […]
InfoTrends and PRIMIR Need Your Help – and there is a bounty!!!
by Pat McGrew Every year marketers look for data to help sell the solutions that are emerging in the market. Marketers look for data points that prove the anecdotes we all tell each other in the hallway at conferences. The sad truth is that there is very little data in the transaction print space. To […]
2 Great Print Events coming up in FL!
PrintMediaCentr is proud to be a media sponsor for: FESPA AMERICAS – Orlando, FL February 24-26th! Registration is FREE! 1/1: Interview with Marcus Timson, Sales and Marketing Director, FESPA and Xplor International Conference & Vendor Forum – April 5-7th in Tampa, FL Use code XPLOPMC for $200 off registration and chance to win FULL REFUND […]
Use code XPLOPMC and you can attend XPLOR 2011 for FREE!!!
The Xplor International Conference & Vendor Forum can best be described simply as a “one of a kind” event. It is the perfect blend of information, knowledge and networking, integrating both the end user and vendor communities in a three day, intimate format April 5-7, 2011 in Tampa, Florida. This year’s theme is The Next […]
FREE Xplor Webinar: Highlights from GraphExpo10 – 10/21 @1PM EST
Xplor International, the worldwide electronic document systems association, will host a one-hour Lunch and Learn webinar focusing on the highlights from Graph Expo 2010. Pat McGrew, EDP, Kodak and Ralph Nappi, Graphic Arts Show Company (GASC) will host the webinar and panelists include Carrie Murphy, EDP, Infoprint Solutions Company, Scott Baker, GMC Software Technology and […]