No, No, No, No! Black Typewriter Font – Just No!

Hi! I’m Chloe! I just got back from a trip and did my usual scan of the mail, and someone sent me, in 2016, a DM piece that is done in a typewriter font laser printed onto a preprinted shell. And then I opened a credit card statement for a new card I opened and […]

4 Signs A Printer’s Website Needs Refreshing

Your website often serves as the initial handshake between your company and your prospects. Are you serving up a strong and confident grip, or does it leave your visitors hoping for just a little bit more? I’ve recently spent a lot of time looking at the websites of various commercial printers, and I have to […]

APP Turns Your Phone Into a Lightsaber To Celebrate Star Wars: The Force Awakens

Lightsaber App Star Wars Print Media Centr

It’s times like these that you have to LOVE the “digitals” and the awesome things they can do – especially around the Holy Grail of Uber-GEEK fandom, Star Wars! This post is from Digital Synopsis, and the site is a great resource for advertising information, inspiration and fun, covering multi-channels. Check it out… but first, […]

Keeping Print Alive For Generation Z

by Jennifer Grace Last month I wrote a letter to marketers about Millennials about how we are affected by print (If you missed it, you can catch the link at the end of this article). Right now I’d like to address another generation for a moment. This generation is by no means a lost generation. […]

How Bad Design And Presentation Kills Good Business

By Roberto Blake “Presentation isn’t everything, it’s the only thing…” If you’ve never heard that quote before, it’s because it belongs to me. Your customers won’t get far enough to know whether your website or product works properly, fits their needs or has a great user experience, if they are immediately turned off by the […]

Creating Value And Opportunity For Graphic Design in 2015

By Roberto Blake It’s 2015, and the landscape of graphic design has changed dramatically from how it was even a decade ago. This is not only a matter of new technology, but also a matter of a shift in the direction of advertising and marketing itself. There’s now an emphasis on customer engagement and storytelling […]

[infographic] Responsive Web Design: Hope Or Hype?

Last February I lead a panel titled “Building The Bridge From Print To Digital Through Design” at Graphics of The Americas 2013. The panelists were (with their titles at the time): Jorge Suria President, Hooah Interactive Communications, Penny Stamp Design Manager,  Element LLC/Freelance Designer, and Chad Chelius Instructor, Author, Consultant at American Graphics Institute. It didn’t take long before my questions moved to responsive design […]

Take the #ONETHING Creative Challenge!

Trish from the FoldFactory.com said it’s her New Year’s Resolution to get you to be more creative in 2014. I share her sentiment, only my call to CMYK action is on the individual level, not the commercial realm. I’ve been a busy print geek lately; I’ll tell you what’s been occupying so much of my […]

British Airways Billboard Interacts With Passing Planes In Picadilly [video]

This is a amazing!  What other products could this technology be used for and where? From YouTube: Courtesy of a little digital magic, the young man in this poster really does know when it’s a British Airways plane. And that really is the actual flight number and where it’s flying in from. Full article here: Kids Point […]