Now Trending: Digital Media Needs Print Media to Extend Marketing ROI
The advertising landscape is in flux. Marketers and media planners are moving dollars to follow their audience to ‘non-traditional’ channels, and focusing on how media is being consumed now and will be in the future. I have no doubt that print media has a crucial role to play in this evolution… if we step up […]
‘World’s First’ Self-Destructing Book Comes With A 24-Hour Countdown Timer
This coolness comes from Design Taxi: US author James Patterson has released a book that would self-destruct at the end of a stipulated time frame. Patterson told Mashable that “Publishing, in my opinion, needs to get out there competing with everything else in the world—movies, television, etc. etc.”, so he partnered with creative agency Mother […]
The Agency has Spoken: CIA Joins Twitter and Butters up the Masses with a Sassy Tweet
by Sandy Hubbard Knock, knock? Who’s there? The CIA. What the? Yep, now you can’t even go on Twitter without the Agency dropping by. The official CIA (blue checked for verification) just started a Twitter account. Their first tweet was: “We can neither confirm nor deny that this is our first tweet.” Soon after, the tweet […]
An interview with David Zwang on behalf of OnDemand Expo and Conference
Joined at the Hip – How printers and publishers can use content services to build relationships (and profit): An interview with David Zwang on behalf of OnDemand Expo and Conference by Sandy Hubbard, Print Futurist This week I spoke with David Zwang, who was on his way to Singapore to deliver his message on the opportunities in […]
Marvel Releases Augmented-Reality Comics
This might just be the fan-boy/fan-girl “Holy Evolution of Comics, Batman” and it wasn’t developed in a cave or a secret laboratory. The marriage of Marvel and AR now takes the whole experience to the next dimension. Check out the video below and imagine your favorite character (if it isn’t Ironman) launching from the printed […]
The New York Times runs a cross-platform interactive ad campaign in HTML5
Interesting in the scheme of trend-setting… by Megan Garber Today, for the first time, The New York Times is featuring a single HTML5 interactive ad campaign across its digital platforms. Coca-Cola is running the ads — an extension of its Arctic Home campaign and its long use of polar bears this time of year — […]
Digital is not a four-letter word!
This is a post I wrote last year for another blog and while I am not usually a recycler in this area, the message is still relevant (and it is 10/10 after all), so I thought I would share it here… The Number 42…Today is 10/10/10, and in binary code 101010 represents the number 42. […]
Ryan McAbee reflects on the CleanSlate2011 B2B Tablet Media Conference
PMC provides Media Sponsorship for numerous Industry events around the globe throughout the year, and while we cant always attend ourselves, we are fortunate to have an audience filled with professionals who are willing to stand in for us. Ryan McAbee, Chief Blogger at M-Bossed.com answered our call and attended CleanSlate 2001: A B2B Tablet […]
Newsstand Tries Convergence of Technologies
LONDON — A newsstand set to open here next week will sell more than a dozen international editions of Vogue magazine, in languages including English, Russian and Chinese. More than 100 other titles from around the world will line the shelves, with little flags indicating their country of origin. Visitors will be able to browse […]
ASME Unveils New Guidelines for Magazine Web Sites
With Web sites increasingly permissive about the kinds of ads they’ll accept, the American Society of Magazine Editors (ASME) is trying to push back. The new guidelines, which ASME is announcing to members Jan. 25, are the same in spirit as the existing ones but address specific formats—like product placement, paid links and interruptive advertising—with […]
Google and the Search for the Future
To some, Google has been looking a bit sallow lately. The stock is down. Where once everything seemed to go the company’s way, along came Apple’s iPhone, launching a new wave of Web growth on a platform that largely bypassed the browser and Google’s search box. The “app” revolution was going to spell an end […]