2017 CMYK Manifesto: Custom Customer Convenience and Communications
[et_pb_section admin_label=”section”] [et_pb_row admin_label=”row”] [et_pb_column type=”4_4″] [et_pb_text admin_label=”Text”] The following topics are over and done with in 2017: Name Change Rage! Print is a five-letter word, treated by our industry like a four-letter word. You know what people search when they need a printer… print, printer, printing… not communications, not marketing services provider. If your […]
Beacon Technology: The Next Wave of Interactive Marketing is Here
When I decided to write a column on recent use and discussion of QR codes, I knew I wanted to follow it with a piece about fresher technology that is used with similar intent. Beacon technology was the first thing that came to mind. I thought of beacons in part because several people I had […]
Print is a Lifestyle Choice Part III
Print in the World of Marketing, Yesterday and Today Here we have reached the last, yet probably most relevant, segment of Print as a Lifestyle Choice. Last month we talked about how print revolutionized the world. It’s true that Gutenberg changed the course of human civilization with his invention of the printing press. How print […]
Good Housekeeping is not Search Engine Optimization (It’s What People Expect)
Customers expect your website to be fresh, logical, attractive and professional. If it’s not, you need to do some housekeeping. Housekeeping is not SEO. Like deep cleaning the pressroom or tidying up the landscaping around your print shop, “good housekeeping” means getting your website in order. It should be done on a scheduled basis, like changing […]
How to Reinvent Yourself and Find New Markets in the Digital Age
By Jeff Lewis Early in my career, I had a job in Manhattan. Living in the suburbs of New York City, I had the same routine every day: drive to the train station, take the train to another train, take that train to mid-town. I’d work an 8-hour day and then do the reverse commute. […]
1/1 Interview With Vitaly Golomb of Keen – Print Technologist, Venture Capitalist And Founder of #FuturePrint14
A few years back I stumbled upon a tweet with three simple words, “Print Is Big” and a link. After clicking, I basically went into sharing overdrive, and tracked down the people behind it – Keen. After a little digging there I found Vitaly, and the rest is history! I know some people out there with […]
The Agency has Spoken: CIA Joins Twitter and Butters up the Masses with a Sassy Tweet
by Sandy Hubbard Knock, knock? Who’s there? The CIA. What the? Yep, now you can’t even go on Twitter without the Agency dropping by. The official CIA (blue checked for verification) just started a Twitter account. Their first tweet was: “We can neither confirm nor deny that this is our first tweet.” Soon after, the tweet […]
1/1 With Thaddeus Kubis – Author, Guide To Integrated Marketing And Media Convergence
Thaddeus Kubris is a fellow blogger on Printing Impressions, and an active member of my LinkedIn Group Print Production Professionals. Thad is extremely passionate about the evolution of communications, and recently authored a book to help Printers adapt and profit in the integrated media world. I am still in the process of reading my copy, but […]
The Future Of Print Is In The Palm Of Your Hand
I have written a few posts to date regarding my experience at Dscoop and saved this one for the finale since it will recap something incredibly unbelievable, awesomely inspirational and yes, even controversial that has become my big A-HA Moment take-away from the conference. Let’s start here. Dscoop9 was filled with advocacy, education and tools […]
The CMKY Manifesto: Re-Think Print in 2014
I am declaring the following topics OVER and DONE WITH in 2014! Anything claiming or alluding to print being dead, dying, or in need of a health plan. Who thinks print is dead? LOOK AROUND! Go into a grocery store. Music didn’t die when they stopped producing 8-tracks, albums, and cassettes; only the delivery device has evolved. […]
Print& Webinar Replay And Cited Marketing Data Now Available
Many thanks again to Daniel Dejan and Sappi etc for sharing this information with us! Download PDF’s of the marketing info/data: Print& AR Guide Print& Resources Part 1 Print& Resources Part2 Print& Articles Join our Webinar mailing list and be among the first to hear about our upcoming Webinars and get the goodies before they run […]
Watch The #Printerverse LIVE From The Show Floor of #Print13
Greetings Earthlings, Alternative Lifeforms, and Citizens of The Printerverse!! With the support of GASC and our friends at Canon USA, we will be broadcasting ALL of our sessions and events LIVE from the show floor of PRINT 13 Sept 8-12th! Check out the Livestream event page: LIVE FROM THE PRINTERVERSE AT #PRINT13 Follow us there and […]