Crazy Stupid Print Love
I’m a systematic person when it comes to sales, always have been. So what in the world was I thinking when I spontaneously upsold something so big it would double the price of the customer’s project? You guessed it. PRINT. Crazy stupid print – and it worked! I’m going to walk you through how I […]
Print’s New Frontier: Profit Potential of Integrated Direct Mail Campaigns
Digital marketers are faced with two growing challenges — digital marketing effectiveness is being reduced due to increased user privacy, and at the same time, digital advertising costs are increasing. This presents opportunities for direct mail suppliers. However, there is an increasing number of digital-first direct mail companies. These companies sell directly to digital marketers […]
Are You Getting Noticed by Print Customers?
Are you getting noticed by your print customers? Do you know how they found you? I recently sat in on a client’s sales call with a prospect. When asked the proverbial “how did you hear about us?” question, the prospect answered, “I don’t know. You guys are everywhere.” Well, they’re not actually everywhere. But they […]
Build Trust to Grow Your Business
Edelman PR consultancy recently released their annual Edelman Trust Barometer report. They surveyed over 36,000 people in 28 last November to gauge trust in institutions. A recent survey shows that people trust businesses more than NGOs, governments, and media. Trust in most industries increased from the year before. Source: Edelman Trust Barometer You can build […]
Direct Mail Verification: Anatomy of an Address Verification Program
People working from home create challenges for the B2B marketer that wants to utilize direct mail. This blog post addresses this common problem and provides a real-life example to obtain people’s preferred mailing addresses. The goal of this article is to: Provides a concrete example that helps you better understand marketing automation; and Provides a […]
Are QR Codes Being Used Effectively In Direct Mail?
Last month’s Have QR Codes Finally Reached Their Glory Days? Blog post illustrated the resurgence of the QR code in marketing. When looking through my mail the other day I decided to take a look at how companies are using the QR codes in their direct mail. The following direct mails were analyzed from both […]
Email Marketing is Easy, Affordable, and Gets Results
Email is a basic tool, but it is very powerful and has decades of marketing practices behind it. It’s perfect for a printing company on a budget. Using affordable and strategic marketing tools such as email on a regular schedule will help plant your brand firmly and positively in your prospect’s mind. BENEFITS OF EMAIL […]
3 Proactive Plans for Productive Planner Prospecting
Sometime during 2018 a woman walked up to me in the airport and struck up a light conversation about how often she sees me, and we compared our travel schedules while waiting for our pick-ups to arrive. I easily lost in who travels more, but I certainly consider myself a winner since our conversation turned […]
Prospect These Verticals Now for 3rd Quarter Success
Even with Americans being vaccinated at an astonishing pace, we are not out of the woods regarding businesses reopening and people returning to offices. As a matter of fact, some companies are choosing to give up the brick and mortar and panoramic views from office buildings and continue working virtually as they have for over […]
Project Peacock Launches a New Printspirational Platform for Print Customers and Printers Around the World
The Printerverse – April 13, 2021 – Print Media Centr announces that its print customer education initiative, Project Peacock, is now a free platform accessible 24/7 and available to print and marketing professionals around the world. The new Project Peacock Platform, which is now open for registration, is a one-click destination for print customers and […]
The Shocking Power of Surprise
Can you think of a time when you were so surprised that you literally fell off your chair, or spit out your coffee, or (insert terrible cliché about being shocked here)? Well, it turns out that being surprised can often leave a big impression. In fact, those moments in which you were caught off guard […]
The Rewards of Collecting Community ‘Vig’
If you have watched as many movies and TV series as I have since March of last year, ‘vig’ may be a term you are familiar with. Vig … is slang for vigorish. Vig is the juice, the squeeze, the charge that a businessperson gets for helping broker a transaction or attached as interest on […]