Who is Really Behind #Paperless2013

23rd January 2013 by Deborah Corn under Environment, Paper

It seems as though the Go Paperless in 2013 campaign has backed down from some of its environmental messaging. I am going to share some visible changes to this campaign, and introduce some facts that may have been overlooked or missed very early on. I will leave it up to you to draw your own [...]

tagged in Eco, eco-friendly, environmental impact, Go Paperless in 2013, Google, Paper, Paper recycling, Paperless2013, print management, sustainability, sustainable, Sustainable Solutions, Two Sides, Two Sides US

Why is the Print Industry Whining About #Paperless2013

14th January 2013 by Deborah Corn under Consumables, Education, Environment, Marketing, Paper, Print & Digital, Print Services, Tips, Tools, Training, Trends

Doesn’t the print industry have better things to do than shake its fist at Google and their Go Paperless in 2013 campaign? So many already think Print is out of touch with the “new world,” so why add fuel to that fire? And the organizations that are speaking out, well they just have their [...]

Go Green, Go Paperless, Isnt Just About Google

11th January 2013 by Deborah Corn under Education, Environment, Marketing, Print & Digital, Print Services, Social Media, Tips, Tools, Training, Trends

Make no mistake, the vested financial interest in “Go Green, Go Paperless” claims far outweigh any self-proclaimed eco-friendliness. Whether it is to sell digital/cloud products and services, or have you switch to electronic statements to save on printing and postage, dollars are the only green thing here. Paperless is not the issue. Digital and cloud [...]

tagged in Direct Marketing, eco print, eco-friendly, environmental impact, Environmentalism, Go Paperless, Go Paperless in 2013, Google, greenwashing, Marketing, Paper, paper industry, Paperless, Paperless office, Print, print production, Printing, Social Media Marketing, sustainability, United States Forest Service

1/1 Interview with Phil Riebel President of Two-Sides US, and Greenwashing Dragon Slayer

10th January 2013 by Deborah Corn under Education, Environment, Featured, Interview, Paper, Tips, Tools, Training, Trends

I met Phil in January of 2012 at the NPTA Executive Meeting where I was an invited speaker, and we have been working together since. PrintMediaCentr is an Allied Organization of Two-Sides US, and proud to be associated with all of their endeavors. DC: What is Two Sides and how did it come about. PR: [...]

tagged in eco print, eco-friendly, environmental impact, Environmentalism, Go Paperless in 2013, Paper, paper industry, Print, sustainability

Going Guerrilla Against Google’s #Paperless2013 Campaign

9th January 2013 by Deborah Corn under Environment, Marketing, Paper, Print & Digital, Social Media, Tips, Tools, Training, Trends

When I first read about Google’s “Go Paperless in 2013″ campaign I have to admit it didn’t bother me. It isn’t an anti-print industry stance or a direct attack on the paper industry. It’s a marketing campaign to promote the use of the cloud, and purchase cloud and other e-services from their partners – [...]

tagged in Cloud Computing, Constant Contact, Direct Marketing, eco print, eco-friendly, environmental impact, Google, greenwashing, Marketing, Paper, Print, print production, Printing, Social Media Marketing, Twitter

Celebrate National Print Day With A Little Guerrilla Marketing

22nd October 2012 by Deborah Corn under Consumables, Environment, Marketing, Paper, Print Services, Tips, Tools, Training, Trends

Seems like the industry has made some lemonade from the lemons tossed at us during the misguided and failed attempt of Toshiba to create a National NO-Print Day. October 23rd is now officially National Print Day… and forever after the 4th Tuesday in October. What is National Print Day? Well, the intent appears to be [...]

tagged in Direct Marketing, Eco, eco-friendly, guerrilla marketing, Paper, Print, print industry, print production, sustainability, sustainable

Cardboard Packaging That Creates A Forest Ecosystem

11th September 2012 by Deborah Corn under Consumables, Enviroment, Environment, Packaging, Paper, Tips, Tools, Training, Trends

This is video is from March of last year but its making it’s way around, or possibly back, through the packaging circles. Since I didnt see it before, I’m going to assume you guys didnt either and it’s worth a share. No matter how many times, or months this has been around, its still a [...]

tagged in Eco, eco-friendly, Environmentalism, Green, Packaging, Paper, Relationship Marketing, ROI

Why Stopping Toshiba’s National No Print Day Worked, and Why it Shouldn’t Have

22nd June 2012 by Deborah Corn under Consumables, Enviroment, Marketing, Paper, Print & Digital, Print Services, Tips, Tools, Training, Trends

10 days after the announcement of National No Print Day, Toshiba pulled the plug and victory celebrations broke out through The Printerverse. Victory is a strong word. It implies a winner and a loser, but there is some grey area here too. Ok, in the movie version yes Toshiba is the villain and Print & [...]

tagged in Direct Marketing, Eco, eco-friendly, eDirect Marketing, environmental impact, environmental print, Environmentalism, Green Printing, guerrilla marketing, Marketing, Paper, Print, print production, Printing

Calling all Print-Archists: Take a REAL STAND Against Toshiba’s No-Print Day!

19th June 2012 by Deborah Corn under Consumables, Design, Education, Enviroment, Featured, I think, therefore I print, Marketing, Packaging, Paper, Print & Digital, Print Services, Printers, Social Media

UPDATE: PLEASE NOTE AS OF 6/20/2012 TOSHIBA HAS PULLED THIS CAMPAIGN – PARTLY BECAUSE OF POSTS LIKE THIS AND READERS LIKE YOU! Feel free to read it of course and THANK YOU FOR YOUR SUPPORT OF PAPER & PRINT! Toshiba’s self declared “National No-Print Day” is a marketing scam. It’s an environmental bait and switch [...]

tagged in Direct Marketing, Eco, eco-friendly, environmental impact, environmental print, Environmentalism, Green Printing, guerrilla marketing, Marketing, Paper, Print, print production, Printing

NPTA Alliance Announces 2012 Board of Directors

9th February 2012 by Deborah Corn under Meet the Pros, Paper

Thanks to Millcraft Paper for posting this in their newsletter (which I love as a Paper Person!). I was invited to speak at the Paper Distribution Council’s Annual Meeting in January and was fortunate enough to meet some of these Paper Peeps who play a major role in our ability to do our jobs – [...]

tagged in Eco, eco-friendly, environment, NPTA, Paper, paper distribution, Paper Distribution Council, Paper Merchants, Paper Mills, Paper recycling, PDC, Two Sides US