E-Commerce Packaging – Past, Present and Future
Past Catalog sales existed in the mid-1600s for seed and book sales, by the last half of the 1800s, mail-order businesses were well established in Europe. Trains shipped products to distant customers in barrels, bins, and boxes. Companies such as Tiffany’s, Sears, and Montgomery Ward were early leaders in catalog sales in the United States […]
How a Packaging Nerd Sees Increases in eCommerce During the Pandemic
As a packaging engineering geek, I constantly look at the packaging that ships to my home. Ecommerce shipments experienced an explosion increasing 75%-80% in the first half of 2020 versus 2019. For those who decide to forgo the in-store experience, skip BOPIS (buying online, picking up in-store) and opt-out of curbside pickup, the next best […]
My 2021 Resolution: To Help More Printers Get More Customers!
My name is David Murphy and I love to help printers bring value to new customers. In fact, it’s been my passion for over three decades (and I’m still young!) When I was in high school in the ‘80s, my friends worked in restaurants and mall stores. Those jobs were just not for me. So […]
Try a ‘Hail Mary’ Play for a Happy Holiday Sales Season
Huddle up Printerverse! We have been inching our way down 2020 to the goal post and the end is in sight. All of our pivoting and re-planning and prospecting has gotten us here. Good job! Now, we can kick and take our chances to score a few immediate sales before time runs out, or we […]
Say Bye-Bye to #BlackFriday and Hello to Print Opportunity
For as long as I can remember, the day after Thanksgiving in the U.S. has been the Olympics of retail shopping in malls and stores. When the clock strikes 5 am (or some ungodly hour before dawn) thousands of in-store shoppers go gang-busters for doorbuster deals on electronics, winter clothing, holiday gifts, and more. Stores […]
Riding The Wave Of Killer Catalog Design
By Katherine Tattersfield, Print Geek I love catalogs. Ever since I got my hands on a JC Penny Christmas catalog when I was about 5 years old, I’ve been hooked on these print marketing tools. I remember impatiently waiting for holiday catalogs to arrive so I could make my list for Santa. My mother still recalls the day […]
The Future of Print is Online Now
I am not a Vista Print fan. I have never used them, but I do know three people who have and only one was happy with their job. The other two ordered business cards and the text was not centered. They also said the card stock was really flimsy. They spent an endless amount of time […]
PMC's Vendor Spotlight: 1/1 Interview with Digital Marketer Aaron Shapiro, CEO of HUGE
With a client roster that read’s more like a Marketers’ holiday wish list, Aaron Shapiro and his global digital marketing agency HUGE have been instrumental in building and developing digitally-driven businesses since 1999. From Ikea to Jet Blue, Mastercard to the New York Times and so many others, I can almost guarantee you have experienced and benefitted from […]