Quirky or Classy, Your Newsletter is a Gift to Readers

a blue image with a package and a blue ribbon

The following customer success story will help you improve your newsletter engagement and content marketing results. For my birthday, my cousin ships a gigantic gift box filled with unusual items she collects all year. Might be silver ornaments shaped like body parts to protect me from illness and injury. Could be a six-fingered glove, with […]

Your Customers Really DO Want to Hear from You and Here’s Why

When I was a kid, there was this thing called the Helping Hand Program. If you were hurt, lost, or in danger, you could knock on the door of a house that had a handprint sign in the window. Kids knew that the family with a handprint sign would watch over you until your parent […]

Spice Up Your Customer Emails with Print

Email Marketing_Print-Media-Centr

How do you communicate with your customers? Are you stuck in one channel or are you mixing it up and keeping it spicy? Many printers prefer to handle customer communication through email. Email is quick, immediate, efficient and affordable. As a way to stay in touch with customers, email is solid. For many companies, however, email […]

When it Comes to Email Marketing, Set a Date With Customers

calendar based email marketing

Email marketing falls into two basic categories: calendar-based or behavior based. Calendar based emails are sent based on your marketing calendar and are not triggered by a particular behavior. Examples of calendar-based emails include: Email newsletter Marketing campaign leading up to an event or after an event Seasonal promotions and weekly offers Sometimes these emails […]

Boost Email Open Rates with this One DAM Tweak

Digital asset management saved the day! I was doing the email strategy for a company that markets itself to prosperous high-tech printing companies. Because email open rates are affected by the size of the images in the newsletter, I streamlined their template. I optimized the graphics and layout so the newsletter loads quickly. It’s what […]

3 Sweet Reasons To Use Email Plus Print

Remember Reese’s Peanut Butter Cup ads? “Hey! You got peanut butter on my chocolate!” Yum! That’s how I feel about email and print together. Adding email to print (or print to email) magnifies the reader’s experience and improves your marketing success. They really are two great tastes that taste great together. Let’s talk about how to […]

How Fast-Growing Printers Capitalize On Success

Integrate print, email and blogging for quick marketing results By Sandy Hubbard When considering an integrated marketing campaign, fast-growing print company owners want to know what already works. “What are the top 3 things we should be doing?” they ask me. They don’t want 100 things. Even if they are leaders in their own areas, fast-growing printing […]

5 Mistakes You’re Making With Email-to-Print Marketing

In an email-to-print or cross channel campaign using print, the first step is to get those emails opened. Here are 5 email mistakes printers and marketers make… In an email-to-print or other cross channel campaign – if you want to get to the stage of your campaign where you are mailing glorious samples or creating […]

5 Creative Ways to Put your Email-to-Print Campaign in Front of New Subscribers

Boost Email-to-Print Subscriptions with 5 Ideas Anyone Can Do When building an email newsletter program that uses print to drive engagement and sales, you must build a three-dimensional universe where your message can be shared. If you’ve been following my articles on Email-to-Print, you know that an email-to-print campaign uses regular email communication — messages, […]

Easy Ways to Freshen Your Email Newsletter

if you haven’t freshened up your email newsletter recently, it’s TIME! Give your readers something to look forward to, something new and interesting, while retaining your branding and everything that’s uniquely YOU. We have a great advantage with email because it’s easy to update the look of the newsletter, and there are so many great […]

Your Email Newsletter Sends a Strong Signal to Google 

  One of the lesser-known benefits of a regular email newsletter campaign is to prime the pump on your prospect’s Google searches.  I’m using “Google Search” intentionally, since Gmail, Google+ and Chrome users who are signed in will get different search results than those not using a Google product or not signed in.  Here’s how […]