Hey! Stop the Green Acres Email Thinking and Plan for the Future
Many printers I talk to act like email is some fancy new invention. It’s been around for 25 years as a business tool. It’s going to be around in the future. It’s here to stay. Email should be a key item in your printing sales toolkit: Setting appointments A place to deliver quotes Stay-in-touch emails […]
Spice Up Your Customer Emails with Print
How do you communicate with your customers? Are you stuck in one channel or are you mixing it up and keeping it spicy? Many printers prefer to handle customer communication through email. Email is quick, immediate, efficient and affordable. As a way to stay in touch with customers, email is solid. For many companies, however, email […]
Print, Text and Email Create a Recipe for Marketing Success
Print, text, and email are a delicious mix in this restaurant marketing campaign. To gain new customers (and keep them coming back), ask for permission to interact in all the places where they spend time — and then reward them lavishly. I’d like to share an example of a restaurant that successfully led the way […]
Print Helps Broadcast Emails Deliver Important News
Is there a better way than impersonal, mass emails to communicate important news to customers and residents? Our school district here in Portland, Oregon collects parent email addresses and bombards us with information. I would opt out, but every once in awhile something important shows up. A few months ago the district notified us that […]
3 Sweet Reasons To Use Email Plus Print
Remember Reese’s Peanut Butter Cup ads? “Hey! You got peanut butter on my chocolate!” Yum! That’s how I feel about email and print together. Adding email to print (or print to email) magnifies the reader’s experience and improves your marketing success. They really are two great tastes that taste great together. Let’s talk about how to […]
Print Takes Center Stage
Print is moving into the spotlight in cross media campaigns. Print has stepped into the spotlight and proved it plays with others. In every integrated campaign I’ve done, the key to success has been to create high quality content and engage with customers regularly. Print is a key part of this strategy. WHY PRINT Because […]
Where The Heck Was PRINT??
Last night was excruciating. A local business group held its annual celebration to honor its members. Although the tables were set for 50, only 14 people — including the band — showed up. I stayed til the bitter, depressing end because the band was playing so earnestly for the dribble of a crowd. WHAT HAPPENED?? This […]
How Fast-Growing Printers Capitalize On Success
Integrate print, email and blogging for quick marketing results By Sandy Hubbard When considering an integrated marketing campaign, fast-growing print company owners want to know what already works. “What are the top 3 things we should be doing?” they ask me. They don’t want 100 things. Even if they are leaders in their own areas, fast-growing printing […]
5 Mistakes You’re Making With Email-to-Print Marketing
In an email-to-print or cross channel campaign using print, the first step is to get those emails opened. Here are 5 email mistakes printers and marketers make… In an email-to-print or other cross channel campaign – if you want to get to the stage of your campaign where you are mailing glorious samples or creating […]
Sell Deeper Into Your Customer List With Data
by Sandy Hubbard Printers who have a solid, loyal clientele always need to sell more to existing customers. Here’s how to do more and sell more with the information you have. First, let’s find a place to get creative. It’s easiest to use a spreadsheet program. My clients have used whiteboards, graph paper, mind maps, […]
Sprinkle Some Marketing Automation Into Your Email-To-Print Campaigns
There’s a synergy between email and print. Email opens the door. Print clinches the deal. When you add marketing automation to the mix, you amplify your results even more. As a printer, you can use the same automation tools that email marketers do. You can use automation to guide a prospect through a series of […]
Personalized 3D Printed Gift Lures New Customers
3D Printing adds Novelty to Email-to-Print Marketing Campaign A business acquaintance just started using 3D printing in his sale prospecting process. I wish I had thought of it! First he collects names and email addresses when he does presentations. He offers a free personalized gift if attendees sign up for his email newsletter. Then he […]