Should Your Print Business Pay to Advertise with Mark Zuckerberg?

an image of Mark Zukerberg with a black background

Part 1 of a 2-part series  Paid digital advertising is one of the most effective and cost-efficient ways for a print business to reach large targeted audiences of print buyers in a short period of time. Yet for a lot of owners of smaller print businesses, paying to advertise on Google, Facebook, or LinkedIn just […]

5 Facebook Pages To Visit When You Need Inspiration

Facebook inspiration _ print-media-centr

No one can feel upbeat and positive 100% of the time. And I am no exception. While I pride myself on being a very “glass half full” type of person, there are certainly days and hours in which I can find myself feeling pretty low. Some of those times, I might call a friend, turn […]

3 Misconceptions Of The Print Industry

by Jennifer Grace When is the last time you’ve seen an article about how print is still alive? Or print isn’t dead? I see them all the time…and… I admit it, I’ve written a few myself. Not to worry; this article is not one of those, though, I do strongly believe in the power of […]

20 Questions With @HeidelbergUS HQ!

Greetings Citizens! I am honored to let you know that I have been invited to Heidelberg HQ in Atlanta to represent the Printerverse at a very cool event on January 29, 2014. I will be sharing the launch of a new product with all of you LIVE through the magic of social media! And after […]

20 Marketing Stats To Consider For 2014 [infographic]

Some pretty compelling reasons to have on online marketing strategy for your business in this infographic by WebDAM – especially related to sharing content, participation on social media, and using video. If you are actively visiting PMC you probably know this already, but since the stats show the more people are visual learners – pass […]

A Social View Of #PRINT13 From 30,000 Feet

Do you know why the expression is “a view from 30,000 feet?” I didn’t, so I looked it up. The consensus seems to be that it’s a common altitude for air travel, and the highest point in the sky many of us ever achieve. From this vantage point, we are able to see things clearly […]

What Printers Can Learn About Social Media from Skateboarding

By Katherine Tattersfield, Print Geek Since you’re on this site, I think it’s safe to assume that you “get” social media to some extent. Present company excluded, I’ve noticed a lot of printers asking for online marketing advice on LinkedIn. Since my background revolves around digital marketing, my fellow printing industry professionals want to pick my brain […]

A Digital's Confession: How I Evolved into a Certified Print Geek

by Katherine Tattersfield Hello everyone! I’m Katherine and I’m a digital marketer who somehow morphed into a giant print geek. It all started a few months ago when I landed a job at a commercial printing company. At first I felt a strong sense of irony. I considered print advertising a waste of time and […]

Five Sure Fire Ways To Ruin Your Reputation On LinkedIn

Most of you reading this have found me, and PrintMediaCentr, through a connection of some sort on LinkedIn. Hopefully we are directly connected or you are in my Print Production Professionals Group. If not, you can rectify that after this post! As a group manager I walk a diplomatic fine line. I sometimes stay neutral […]

QR Codes Make Primetime TV: The Good, The BAD, And The OMG!

Politics and the gargantuan ego of Donald Trump aside, I do like watching The Apprentice. I liked it better when real people were contestants, but since the last few seasons have casted “celebrities” I take what I can get. My interest in the show is marketing based, though admittedly the boardroom scenes can provide a […]