Forget Winter, Earth Day Is Coming. Prepare for the Paper Battle!
Greetings tree killers. Oh, you don’t believe you’re still considered a tree killer? You rock your FSC seal and use recycled paper and believe that gives you a pass? Think again. April 22nd is Earth Day, the Red Wedding of “alternative facts” regarding the use of paper and print. You have been sitting in the stands […]
Misconception 3: Print Is Bad For The Environment
Here we have reached our last, perhaps most concentrated, misconception that print is bad for the environment? If you use toilet paper, paper towels, or buy packaged goods in the store (thinking cereal or anything else packaged in paper), then you are actually buying reminisces of recycled paper products. There is a lot of distorted […]
Captain SustainaBill Wants to Help You On International Print Day!
Greetings Citizens of the Printerverse! International Print Day is finally upon us and Wednesday October 8th is going to be an EPIC day of open knowledge sharing through social media around the world! To help get you started, I created the message below for you to download and attach in your email signature and share with your […]
A Few Quick Tips For Choosing The Best Paper For Your Printing
At the end of the day, all of the meticulous file creation and prepress preparation we undergo during a project wont matter unless you have factored in BOTH the press, and the paper you are printing on. The presses are a much bigger and technical story, so let’s talk about the paper! Without a doubt, paper is part […]
Meet Robert Hunt: Creator Of Awesome Industry App @PrintApply
As I often mention, one of the perks to having a website that’s dedicated to sharing cool things with our community is that cool things come along! Such is the case with Print Apply – an App for print professionals and graphic designers! I’ve had the App and have been sharing info about it for […]
Greener Printing for Authentic Marketing Communications
Marketing is at the heart of every small business. It is almost universally cited as the number one challenge for small businesses, and is often the highest discretionary expenditure for most small businesses. Many times print advertising is sworn off by green businesses, due to the lingering doubts about the forestry industry and the excessive […]
Sappi and The Print Council Explain How “Print Delivers” in NYC
On June 24th, The Print Council brought the sixth edition of its “Print Delivers” series to New York City in a “lunch and learn” program hosted by Sappi Fine Papers North America. The session, presented to more than 200 people at the Art Directors Club in midtown Manhattan, reiterated the Council’s message about the place […]
Which Certification Scheme Will Win in the Boreal Agreement?
The ink is hardly dry on the Canadian Boreal Forest Agreement CBFA, and already proponents of the various certification factions are claiming victory for their favored schemes. All the hoopla whirls around a covenant in the CBFA that the parties industry and ENGOs will join together to develop ecosystem-based management guidelines for more than 72 million hectares […]
Going Green: Questions to Ask Your Printer
Ready to dive, head first, into the waters of sustainable print production? Perhaps you’ve taken a peek at some of the sites provided in “Going Green: 45 Educational Resources” and now you’re eager to take off the arm floaties? What about your print partners? Are they swimming in the same ocean or are they knee-deep […]
FREE WEBINAR: Understanding the New FSC Labels
When: Tuesday, June 15, 2010 from 2:00 to 3:00 p.m. Eastern Time (11:00 a.m. – Noon Pacific) Where: Anywhere – all you need is an Internet connection. If you use FSC labels on the materials you create or the all-familiar logo helps to guide your paper purchases, recently something has been looking different, altered, distinct […]