Your Email Newsletter Sends a Strong Signal to Google 

0 One of the lesser-known benefits of a regular email newsletter campaign is to prime the pump on your prospect’s Google searches.  I’m using “Google Search” intentionally, since Gmail, Google+ and Chrome users who are signed in will get different search results than those not using a Google product or not signed in.  Here’s how […]

SEO for Printers: The Low-Hanging Fruit Your Competitor May Be Plucking

2 If you’re using SEO tactics to attract prospects to your website, you may be overlooking  low-hanging fruit: Your own company name. If your company name is unique — not part of a chain or a large brand — then you might expect that your website would automatically rank first in online search results for […]

SEO for Printers: Strategy Has to Come First

0 I know a business owner who spent thousands — many thousands — to have his website “search engine optimized” by stuffing it with keywords. Problem was, there was nothing on his site written for real people, only for bots. Furthermore, the site was disorganized, ugly and confusing. Everything seemed so backward from what he […]

What Printers Can Learn About Social Media from Skateboarding

0By Katherine Tattersfield, Print Geek Since you’re on this site, I think it’s safe to assume that you “get” social media to some extent. Present company excluded, I’ve noticed a lot of printers asking for online marketing advice on LinkedIn. Since my background revolves around digital marketing, my fellow printing industry professionals want to pick my brain […]

Will Google’s Algorithms Drive Dollars Back To Print?

1  I’m not generally paranoid, and I am a paper lover, but recently I have noticed something very unsettling… Neenah Paper is cyber-stalking me! Over the past few weeks Neenah’s ad words campaign has literally been following me around the Internet. Google’s algorithm has obviously identified me as someone who has a vested interest in […]

Who is Really Behind #Paperless2013

0It seems as though the Go Paperless in 2013 campaign has backed down from some of its environmental messaging. I am going to share some visible changes to this campaign, and introduce some facts that may have been overlooked or missed very early on. I will leave it up to you to draw your own […]

Why is the Print Industry Whining About #Paperless2013

0  Doesn’t the print industry have better things to do than shake its fist at Google and their Go Paperless in 2013 campaign? So many already think Print is out of touch with the “new world,” so why add fuel to that fire? And the organizations that are speaking out, well they just have their […]

Go Green, Go Paperless, Isnt Just About Google

0Make no mistake, the vested financial interest in “Go Green, Go Paperless” claims far outweigh any self-proclaimed eco-friendliness. Whether it is to sell digital/cloud products and services, or have you switch to electronic statements to save on printing and postage, dollars are the only green thing here. Paperless is not the issue. Digital and cloud […]

Going Guerrilla Against Google’s #Paperless2013 Campaign

0  When I first read about Google’s “Go Paperless in 2013″ campaign I have to admit it didn’t bother me. It isn’t an anti-print industry stance or a direct attack on the paper industry. It’s a marketing campaign to promote the use of the cloud, and purchase cloud and other e-services from their partners – […]

1/1 Interview with Ken Blakeslee on Augmented Reality, the AR Summit, and Killing Mobile Phones!

0There are many awesome aspects of being a media sponsor for an event, but access to people I wouldn’t normally have access to, does top my list. Enter Ken Blakeslee, one of Europe’s leading experts on Mobile Services and Applications, and Chairman of the Augmented Reality Summit, an all day conference on all things AR, June […]