Video: BMW Creates DM Campaign Using REAL Tire Tracks!
This concept went out of the box and straight to the test track! Genius! Unmatched performance meets another type of one-of-a-kind. Watch the BMW M6 Coupe race from 0 to 60 over paper to create unique autographs for M fans nationwide. Get a behind the scenes look at how Matt Mullins, Chief Driving Instructor of […]
Cool Guerrilla Marketing! Unlock the 007 in you. You have 70 seconds!
“Coke Zero challenged unsuspecting train passengers to unlock the 007 in them for their chance to win exclusive tickets for the new James Bond movie SKYFALL. However, the exclusive tickets weren’t free. People had to go the extra mile and unlock their inner 007 in less than 70 seconds to win.”
Celebrate National Print Day With A Little Guerrilla Marketing
Seems like the industry has made some lemonade from the lemons tossed at us during the misguided and failed attempt of Toshiba to create a National NO-Print Day. October 23rd is now officially National Print Day… and forever after the 4th Tuesday in October. What is National Print Day? Well, the intent appears to be […]
Why Stopping Toshiba's National No Print Day Worked, and Why it Shouldn't Have
10 days after the announcement of National No Print Day, Toshiba pulled the plug and victory celebrations broke out through The Printerverse. Victory is a strong word. It implies a winner and a loser, but there is some grey area here too. Ok, in the movie version yes Toshiba is the villain and Print & […]
Calling all Print-Archists: Take a REAL STAND Against Toshiba’s No-Print Day!
UPDATE: PLEASE NOTE AS OF 6/20/2012 TOSHIBA HAS PULLED THIS CAMPAIGN – PARTLY BECAUSE OF POSTS LIKE THIS AND READERS LIKE YOU! Feel free to read it of course and THANK YOU FOR YOUR SUPPORT OF PAPER & PRINT! Toshiba’s self declared “National No-Print Day” is a marketing scam. It’s an environmental bait and switch […]
Video: Guerrilla Marketing With Package Shaped Fruit
This is just too weird and wacky not to share… Im not sure if questions regarding the juice content can be answered like this, but certainly there can be no question regarding the content of the juice package shaped fruit. Just watch… An incredible guerrilla activation from Brazilian agency ageisobar (http://www.ageisobar.com.br) to show that that […]
Zoo Records "Hidden Sound" QR Code Campaign
This QR campaign has all the makings of a Hollywood movie: The Pitch: “Be Cool” meets “Cadillac Records” The Plot: Indy label overcomes all obstacles to create success for itself and its artists. Zoo Records “Hidden Sound” QR Code Campaign by Xath Cruz The problem about chasing medals is that it is often given to […]
LG Electronics Laundry Bag Takeover
To communicate the LG Steam Direct Drive Washing Machine’s “wrinkle-free washing” promise, Y&R Dubai reinvented the laundry bag and gave them to neighborhood laundries to deliver their ironed clothes. The bag became a piece of ambient media on the street, in buildings, on public transit and in delivery van windows. Husen Baba, art director; Ash […]
Honest Tea's guerilla social experiment
With the help of SS+K, Honest Tea launched a guerilla social experiment across the seven largest American cities to catapult the organic tea from niche to mainstream status. To introduce the beverage to new customers, a pop-up shop called ”The Honest Store” was installed on sidewalks and stocked with ice cold bottles of Honest Tea. The shops […]
Kidnapping the Cap'n: Guerrilla 'Success' for Cap'n Crunch
Resistant Marketers Still Focused on Numbers, not Relationships — and These Numbers Are Small By: Bob Garfield Published: March 07, 2011 With Frienders like this, who needs enemies? Michael Gutweiler and Cory Smale, two Chicago 20-somethings trying to get attention for their new social-media boutique, hit on a clever idea. They found a large, iconic […]
8 great guerrilla marketing ads
Sharpie: awakening the graffiti artist in all of us Sharpie is a company that makes marker pens. And this interactive advert is a great example of how (potential) customers can really be encouraged to engage with a brand. The interactive e-cast billboard allows the public to leave messages on the plaster-cast image. But real graffiti […]
