Should Your Print Business be Advertising on LinkedIn?
LinkedIn advertising is an expensive form of B2B digital advertising. It’s also one of the most cost-efficient. Wait, how can it be both? The answer arises by looking beyond the cost of placing an ad and the potential ROI. LinkedIn ads aren’t for every print business. But if you sell higher-value print to SMBs and […]
99,000 Reasons to Click, Learn, Connect and Carry On.
Greetings Citizens of the Printerverse! It has been a crazy month. First off, a massive shout-out to all of the first respondents and health care workers in our families and communities. Once again they have been called to the front lines and our gratitude is not expressed enough… so please accept and pass along this […]
Girls Who Print: The Group, The Movement and More with Mary Beth Smith
In 2009, Mary Beth Smith started Girls Who Print as a group on LinkedIn. Over the years, Girls Who Print has evolved into a much-needed organization inclusive of women from every part of the print industry. Bindery printers, machine operators, marketers, managers, executives, salespeople, owners, production professionals, and students have all found a voice within […]
Take a Cue From The Olympics and Share Your Backstory for Success
EVERYONE loves a good backstory whether it’s a rag to riches journey, or overcoming the hardships, struggles and obstacles of an unwinnable situation. These archetypal scenarios touch upon our collective consciousness and emotionally connect us to people, and events as well – case in point, the Olympics. We have professional backstories too. Most of us […]
3 Ways Your Company Can Avoid a LinkedIn Level Disaster
Social media is one of the most powerful tools people have at their disposal, and when it comes to the professional side of things, LinkedIn reigns supreme. With respect for all LinkedIn has helped me accomplish since 2008, this post is not about bashing them, it’s about learning from mistakes made by a service provider, […]
Where Have The LinkedIn Print Groups Gone?
On October 14, 2015 LinkedIn changed the functionality of groups on their platform. I’d like to outline a few of the changes I think are important for everyone to understand, and help you find the viable print groups that are still there, even though LinkedIn isn’t showing them to you. Groups on LinkedIn now fall under […]
Six Ways To Productively Use Summer Downtime
by Deborah Corn Although June 21 is officially the first day of summer, I can already see the activity on social media, especially in my LinkedIn group, beginning its annual nosedive. Of all the seasons, summer is the one that truly tests my social patience and fortitude, and reminds me of the “if a tree […]
On The First Day Of Christmas My True Love Gave To Me…
Hi! I’m Chloe, and I love the December Holidays. I live where there is snow and I love it. But it got me to reflecting as all of the holiday carols started that I have more than enough for the 12 Days of Christmas! I’ll spare you my singing and I can’t compete with Deborah’s […]
How To Create And Deliver Great Presentations
by Marion Williams-Bennett We’ve all been there. You are held captive in a dimly lit room listening to a presentation. The presenter has his back to the audience and is reading each and every one of the bullets on his slide. And the sub-bullets. Just when you think you are free, the next slide flies in […]
The CMKY Manifesto: Re-Think Print in 2014
I am declaring the following topics OVER and DONE WITH in 2014! Anything claiming or alluding to print being dead, dying, or in need of a health plan. Who thinks print is dead? LOOK AROUND! Go into a grocery store. Music didn’t die when they stopped producing 8-tracks, albums, and cassettes; only the delivery device has evolved. […]
A Social View Of #PRINT13 From 30,000 Feet
Do you know why the expression is “a view from 30,000 feet?” I didn’t, so I looked it up. The consensus seems to be that it’s a common altitude for air travel, and the highest point in the sky many of us ever achieve. From this vantage point, we are able to see things clearly […]
What Printers Can Learn About Social Media from Skateboarding
By Katherine Tattersfield, Print Geek Since you’re on this site, I think it’s safe to assume that you “get” social media to some extent. Present company excluded, I’ve noticed a lot of printers asking for online marketing advice on LinkedIn. Since my background revolves around digital marketing, my fellow printing industry professionals want to pick my brain […]