Creating Relationships with Personalized Direct Mail
by Randy Hardy As I’ve noted my recent posts, most marketers try to reach their target audience by using multiple marketing channels to get their message through. And while new channels such as mobile and social media are getting a lot of attention, recent studies show that print continues to play an important role in the […]
Case Study: Do Personalized Communications Increase Local Response Rates?
by Randy Hardy In my last post, you learned which aspects are important to consider before starting to use personalized communication in your direct marketing campaigns. You also learned that individualized elements like a PURL or a personalized map help you generate greater attention with your campaigns, which leads to better results and increase your response […]
Are Maps The Key To Unlocking Higher Marketing Conversion Rates?
As I mentioned in a recent post Personalization Is About To Get Real Personal, one of the cool techs I learned about at the Xplor 13 conference was locr Maps presented by CEO Rolf Richter. At first I was a little skeptical, especially since he claimed “marketing campaigns using locr maps have proven to be […]