Print Samples: Why You Need Your Own Magazine
Many years ago, as we were getting ready for Drupa in 2012 one of the sales team members I was working with in Europe arrived with boxes of a very cool magazine, But it wasn’t just any magazine – it was one that had versions based on the target recipient. That magazine was Signal Etique […]
Print Samples: Create Your Own Magazine
When was the last time you told someone about a great magazine article you read online? For many, reading online is done in snippets between other activities, and the content seems more fleeting. And, then there are printed magazines. Those lovely to-touch pieces of print inform, entertain, and intrigue. We used to think that magazines […]
The Compound Benefit of Raising Your Rates
“Marilee is distraught,” said my friend, “So I gave her your name.” My friend’s boss, Marilee, published a highly-targeted magazine, printed and mailed to a paid subscriber base. She wanted to talk to me not about her readers but about her advertisers. Marilee had not raised her advertising rates — ever — although all her […]
This Labor Day Thank Canada and the Print Industry For Your Day Off!
I resurrect this post every year so we never lose sight that print and the printing industry has significant impact on society – sometimes even bigger than we realize. On Labor Day, while you are grilling away and sipping on a nice cold refreshing cocktail, don’t forget to take a moment to thank Canada and PRINT for […]
This Labor Day Thank Canada and PRINT For Your Day Off!
I resurrect this post every year… enjoy! On Labor Day, while you are grilling away and sipping on a nice cold refreshing cocktail, don’t forget to take a moment to thank Canada and PRINT for your day off. In what is now Toronto on March 25 1872, the Typographical Society (Printer’s Union) went on strike against […]
Do You Ask For Print Samples? I Do, Now!
by Chloe Mahendra-Fuji, Print Diva Hi! I’m Chloe! I have been working on a bunch of print jobs that have complicated set ups and an interesting set of finishing requirements. Some of the pieces need complete perforations and others need to be finished as book blocks even though they aren’t technically books – more like […]
Profit is Paramount in Prognostications for Print
by Sandy Hubbard, Print Futurist There are new opportunities everywhere for printers. Diving into growth areas can be risky, though, so I recommend partnering with trusted experts or trade providers until it makes sense to pull services in house or buy new equipment Here are ideas for services to add in the new year: Printed […]
Riding The Wave Of Killer Catalog Design
By Katherine Tattersfield, Print Geek I love catalogs. Ever since I got my hands on a JC Penny Christmas catalog when I was about 5 years old, I’ve been hooked on these print marketing tools. I remember impatiently waiting for holiday catalogs to arrive so I could make my list for Santa. My mother still recalls the day […]
This Labor Day Thank Canada and PRINT For Your Day Off!
I resurrect this post every year… enjoy! This Labor Day while you are grilling away and sipping on a nice cold refreshing cocktail, don’t forget to take a moment to thank Canada and PRINT for your day off. In what is now Toronto on March 25 1872, the Typographical Society (Printer’s Union) went on strike […]
World's First Print-on-Demand Newsstand Being Tested In Sweden
This is the coolest thing I’ve seen in a while that is purely PRINTtastic! Step up to the machine, pick your pub, push print, and viola’ – within two minutes your freshly printed magazine drops into the pick-up slot! Genius! I am totally a buy a magazine and a pack of gum before getting on […]
LANDA UNVEILS GROUNDBREAKING NANOGRAPHIC PRINTING PROCESS
Benny Landa HALL 9, Stand A73-3 LANDA UNVEILS GROUNDBREAKING NANOGRAPHIC PRINTING PROCESS AND DIGITAL PRESS PORTFOLIO FOR MAINSTREAM COMMERCIAL, PACKAGING AND PUBLISHING MARKETS New digital printing category employs water-based NanoInkTM to print on off-the-shelf coated/uncoated stocks and packaging films with game-changing performance and cost per page. Rehovot, Israel, 2 April 2012 – Landa Corporation today […]
TV & Magazines Most Effective Affluent Marketing Media
Multichannel is all about finding the channels your audience tune into and communicating with them on their own turf. While sometimes we assume multichannel MUST contain a digital component including social media, in the case of households with incomes of $100k, the study conducted below shows traditional methods of advertising are the way to go. […]