One Printers' Journey From PSP To MSP And Back Again
A while back one of my LinkedIn group members, Ashely Horton, shared a really cool VDP campaign his printing company created and executed. I reached out to him immediately in hopes of sharing his story as an inspiration to Printers, and while the story is still inspiring, it definitely took a turn I didn’t see […]
Why One-to-One Cross Media is going to change our future?
Innovative Web. Recently, as a web to print expert, I started to investigate the integrated One-to-One Cross Media opportunities and my eyes really opened up. If you are a Service Provider and your purpose is to become a Marketing Service Provider, One-to-One Cross Media campaigns must be part of your future services. Why? First let […]