Is Your Print Sales Team Holding You Back?
In my work consulting with sales and marketing teams in printing companies, I hear a common refrain from the marketing side: “Sales reps want more print sales from leads, but they’re not converting the ones they have.” Sales managers agree that “lead burning,” as I call it, creates morale issues and generates antagonism between sales […]
2022: A Year in Flux for Marketers
What a year in flux and uncertainty 2022 has been. COVID has receded, and life got back to some semblance of normal, but cases are up 50% over the past two weeks. Americans are as divided as ever, and the major political parties still have a winner-take-all attitude. But there are some signs that tracks […]
How to Get Your Marketing Program Unstuck
Whether you are marketing yourself or marketing your printing company, it can be challenging to get rolling again if you’ve gotten off track. Here are some easy ways to get your marketing program unstuck and on the road to success. WHAT’S REALLY HOLDING YOU BACK? When I work with clients who are not looking forward […]
3 Ways to Earn Trust Through Collaboration with Print Customers
The secret to earning referrals and long-term loyalty with print customers for their printing and print marketing needs is really no secret. Creative collaboration is the key to success. Collaboration can take many forms. On the lowest end, we have information exchange and administrative collaboration: emails, calls, job status, pricing, billing, and so on. The […]
Improve Public Relations with These 6 Social Media Steps
Many, maybe most, companies still don’t understand how to use social media to improve their business. There are many ways that social media can help: Customer service Identify and engage with prospects Generate prospects with social advertising Public Relations Customer service is arguably the most important of these, but it doesn’t need to take much […]
How Featured Snippets Can Improve Your Search Results
Many online platforms aim to keep you on the site as long as possible in the hope that you will eventually click a link in a digital advertisement. Social media platforms do this by entertaining and displaying content that their algorithms predict you’ll spend time engaging with. Facebook, Instagram, and TikTok are masters at this. […]
Print Samples: Create Your Own Magazine
When was the last time you told someone about a great magazine article you read online? For many, reading online is done in snippets between other activities, and the content seems more fleeting. And, then there are printed magazines. Those lovely to-touch pieces of print inform, entertain, and intrigue. We used to think that magazines […]
Print Samples: The Wonderful VIGC Member Package
Do you belong to an association? A bowling league? Intramural golf? What about a print association? Is that association keeping you educated? Are they helping you lift your business? One group that I love does this. It’s the Flemish Innovation Center for Graphic Communication, known as VIGC. I love this organization because they are active. […]
Witkowski, Dejan and Strull Launch MarketWise Academy
MarketWise Academy was founded out of the desire to help creative communities navigate and thrive in a post-pandemic world, and to help busy creative and brand professionals stay up-to-date on training and advance their careers. “There’s a learning gap in our industry,” states Daniel Dejan. “Digital-first designers need to understand and master print’s role in […]
Print Samples Danish Style
Print shows in Europe often bring out displays of amazing print samples gathered by passionate people who want to share and educate. One of those passionate people is Janne Høgshøj, the Danish Connection. At the 2019 Danish Sign, Print & Pack, Janne brought her amazing collection of print. It spanned marketing, packaging, and conceptual art […]
2022 CMYK Manifesto: Know, Show, Do, Share
This annual post has traditionally focused on what is in front of us in order to help customers generate business results with print. While there is still some uncertainty when it comes to planning meetings and events and when/if there will be a return to offices, we can control getting best prepared for whatever 2022 […]
Two Great Resources That Help Your Direct Mail Stand Out
It’s no secret that direct mail has been an effective marketing channel for decades. While the twenty-first century saw the rise of digital marketing, digital variable data printing technology allowed extreme segmentation and personalization of direct mail. Large investments were made in technologies that integrate direct mail into digital marketing programs saw much investment in […]