Make Print Powerful by Sharing Your Memories of Print

Sandy Hubbard_ print memories

To help print thrive, we must find ways to share our personal stories about print with those outside the industry. Emotional stories and vivid, life-changing memories remind people of the role that print has played in their own lives.  Do you have print-powerful stories that make an impact? Here’s one of mine: Before I started […]

Printers Sabotage Their Marketing Success With These 7 Phrases

Have you heard yourself say any of these 7 self-limiting phrases? If so, you’re holding your company back from print + digital success! Do you put up roadblocks to an effective marketing program because you are a printer? Do you avoid using digital options and only use printed communication? Do you underestimate the power of […]

12 Impeccable Ways to Help your Email List Grow

by Sandy Hubbard, Print Futurist “I have all these email addresses; now what do I do?” I hear this from people who are ready to start an email marketing program. They have a pile of business cards from trade shows, sign up sheets from old events, spreadsheets of indeterminate origin, and lists purchased from brokers. […]

Profit is Paramount in Prognostications for Print

by Sandy Hubbard, Print Futurist There are new opportunities everywhere for printers. Diving into growth areas can be risky, though, so I recommend partnering with trusted experts or trade providers until it makes sense to pull services in house or buy new equipment Here are ideas for services to add in the new year: Printed […]

PIA announces All-Star Line-up for Next Month’s 2013 Color Management Conference

— Conference Begins December 7th in Phoenix at the Arizona Biltmore — Pittsburgh, Pennsylvania — November 21, 2013 — Brand managers, designers and imaging professionals all understand the importance of color in our work. The 2013 Color Management Conference is the not-to-be-missed event for anyone with a vested interest in optimized color reproduction and maintaining brand integrity […]

Printing Industries of America's Color Management Conference…Reinvented!

5 Colorful Questions for Julie Shaffer  by Sandy Hubbard, Print Futurist Traditionally, Printing Industries of America’s Color Management Conference has been a place where prepress operators, retouchers, and print production professionals could rub shoulders with color scientists and those who create the standards for color around the world. In a word, it was a Geekfest. This […]

Clean Slate 2011 B2B Tablet Media Conference NYC 7/19

Media companies are rethinking what to measure — how long are consumers staying in an app, what are they looking at, how are they sharing information with others — all new data points that are valuable when it comes to understanding what and how to publish and what to sell to advertisers. Advertisers are rethinking […]