The mobile advertising business is puny. But don’t tell that to Google and Apple. Advertisers are on track to spend only $1 billion globally on mobile advertising this year, compared to $45 billion on all online ads, according to Sandeep Aggarwal, analyst at Caris & Co. So it might surprise some people that Google and Apple [...]
Tag archives for mobile marketing
Agencies Divided on Where to House New Mobile Units
NEW YORK (AdAge.com) — In a matter of weeks, several new mobile units have sprouted up within adland, prompting debate in ad circles about whether the offerings should take root within creative agencies or form under media shops. Omnicom Group recently launched a mobile-marketing consultancy called Airwave under media agency giant OMD. According to Jon [...]
Mobile QR-Code Reader: Search & Download
If you are looking to download a QR-Code reader (software) so that you can scan and read mobile barcodes (QR-Codes), Mobile-Barcodes.com has compiled a list of the best QR-Code reading software available to download on the internet. Find a QR-Code reader that is supported on your mobile phone with easy search. Get list here: QR-Code [...]
Demystifying Google and Verizon’s Proposed Policy for the Open Internet
Google and Verizon have released a joint public policy proposal for the open Internet outlining how broadband providers can control how their users receive content. The proposal, which was announced earlier today by the companies’ CEOs in a conference call, is meant as a legal framework. It intends to please consumers who want to choose [...]
Google, Verizon Would Exclude Mobile Web From Rules
Verizon Communications Inc. and Google Inc. urged U.S. regulators to leave wireless-Internet services outside most policies that are designed to prevent carriers from making some Web sites perform better than others. The companies issued a “compromise proposal” for so-called net-neutrality rules. The plan would restrict Internet-service providers from selectively slowing content that travels over their [...]
QR Codes Put To Use For Gulf Relief, Helps Petition Gain 117,000 Signatures To Date
QR codes are slowly making themselves known in mainstream applications, with a prime example being its use in a massive campaign centered around Gulf relief. Activist group Women of the Storm is rallying public support around Gulf restoration through its celebrity-backed Be the One campaign to get signatures for their petition, which states: “I demand [...]
