Have QR Codes Finally Reached Their Glory Days?

Have QR Codes Finally Reached Their Glory Days_print media centr

QR codes have been used by marketers since early 2010. As smartphone adoption increased, phone manufacturers and marketers realized the camera on the phones could be used to scan the codes. The hope was that response rates would increase as consumers find scanning a QR code an easy way to respond to printed advertising. QR […]

Are You Augmenting Your Sales Metrics With Reality?

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Multi-sensory print with holograms. Beacons. Haptics. I’m a sucker for cool experiences enabled by technology. Feed me. Feed my geek. When it comes to marketing and print technology, I never go hungry for long. Perks for writing on Team PMC, and being a #PrintChat regular, include opportunities to make friends with techies and integrated marketing […]

When Interrupting Prospects Pick The Right WHY And HOW

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When building an integrated marketing campaign, it’s vital to focus on WHY you are communicating with prospects and HOW. I see printing companies get bogged down with the WHEN parts of the campaign. They struggle with creating a schedule for contacting their prospects regularly. They worry that a prospect will just go to whomever has […]

Beacon Technology: The Next Wave of Interactive Marketing is Here

Print Media Centr - Radius - scan beacon

When I decided to write a column on recent use and discussion of QR codes, I knew I wanted to follow it with a piece about fresher technology that is used with similar intent. Beacon technology was the first thing that came to mind. I thought of beacons in part because several people I had […]

Will The Resurgence of QR Codes Have Value For Marketers?

AJSological-Snapchat-Snapcode Print Media Centr

This might be the only PMC post about QR Codes in 2016! The undead are ugly. This is certainly true of the shambling “walkers” on the cutting end of Michonne’s blades. But these guys were ugly back when they were alive and popular with marketing departments. We’re talking about QR codes.  Have you noticed chatter and […]

THE PRINTERVERSE TO DELIVER “STELLAR” EXPERIENCE AT #GRAPHEXPO 16

Trending Topical Sessions, Special Events, and Robust Networking Round Out the Interactive Programming in Store for Orlando Show Goers in The Printerverse. Print Media Centr is pleased to announce the Printerverse™ will return to GRAPH EXPO 16, coming to the Orange County Convention Center in Orlando, FL, September 25 – 28, 2016. Here, attendees will […]

2016 Print Advice From Awesome Writers

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Can you believe that we are already half way through the first month of the new year? I am sure you have thought about it already. How will your print be different this year than the year before? How should something that has been around longer than your grandparents be changed for the better? More, […]

3 Sweet Reasons To Use Email Plus Print

Remember Reese’s Peanut Butter Cup ads? “Hey! You got peanut butter on my chocolate!” Yum! That’s how I feel about email and print together. Adding email to print (or print to email) magnifies the reader’s experience and improves your marketing success. They really are two great tastes that taste great together. Let’s talk about how to […]

APP Turns Your Phone Into a Lightsaber To Celebrate Star Wars: The Force Awakens

Lightsaber App Star Wars Print Media Centr

It’s times like these that you have to LOVE the “digitals” and the awesome things they can do – especially around the Holy Grail of Uber-GEEK fandom, Star Wars! This post is from Digital Synopsis, and the site is a great resource for advertising information, inspiration and fun, covering multi-channels. Check it out… but first, […]

Three Ways To Effectively Maximize Your Twitter Reach

Depending upon what you do, and whom you are trying to engage with, Twitter can be a very powerful social media tool. I think of it as the funnel for all of my other communication channels. For Twitter to be effective, you have to have people following you who can see and share your information, […]

3 Things You Should Know About Marketing To Us Millennials

Millennial. A term first coined by Neil Howe and William Strauss in 1991 in their book “Generations” to describe the generation born between 1980 and 2000; however, the most common birth range for the generation also known as Generation Y is 1982-2000. Despite how much I loathe the term (I mean, does anyone really enjoy […]

[VIDEO] Behind the Social Curtain: Introducing the Wizards of WOW

This Graph Expo panel discusses what it takes to develop and maintain a successful social media presence for your business, and how to measure results. We had some issues with sound, so I trimmed this video to where it was fixed. Panelists:  http://www.avantisystems.com • Marifer Rodriguez http://pitneybowes.com • Bill Michael http://xerox.com/production – Vanecia Carr http://domtar.com – Hosted by […]